Today’s episode is one of the wildest, most powerful comeback stories you’ll ever hear. Damon West was sentenced to 65 years in a Texas prison. Let that sink in. And yet—through mindset, service, and intentional communication—he not only turned his life around but went on to inspire thousands with his message of being a “coffee bean.” We talk about the power of how you speak to yourself (not just listen), how to lead with service, and how one conversation can truly change the direction of your entire life. This episode is sponsored by Cozy Earth. Upgrade Your Every Day. Get 40% off at cozyearth.com/jefferson or use code JEFFERSON at check out. Thank you to our sponsors: Momentous - https://www.livemomentous.com/ and use code JEFFERSON for 35% off your first subscription. Our Place - https://fromourplace.com/JEFFERSON and use code JEFFERSON for 10% off sitewide. Order my new book, The Next Conversation, or listen to the full audiobook today. Like what you hear? Don’t forget to subscribe and leave a 5-star review! Suggest a topic or ask a question for me to answer on the show! Want a FREE communication tip each week? Click here to join my newsletter. Join My School of Communication Watch my podcast on YouTube Follow me on Instagram Follow me on TikTokFollow me on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.