I sat down with Henry O'Brien, founder of SUSO Skate Co., who launched a mobile roller skating business during the COVID pandemic and saw it explode in popularity. In his first three months, Henry made $120k at 30-40% margins, which eventually grew to 70% net margins. Henry sets up mobile roller rinks in malls, parking lots, or any available space, making roller skating accessible to communities everywhere.We talked about his launch strategy, the numbers, user-generated content, PR and marketing tactics, and how he managed to sell into malls. If you're curious about starting a unique business model or achieving high-profit margins, this episode is for you.Learn more about Henry's business here: https://www.susoskateco.com/https://www.instagram.com/susoskateco/https://www.tiktok.com/@susoskatecoTimestamps below. Enjoy!---Watch this on YouTube instead here: http://tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Birth of Suso Skate Co.03:05 Navigating the Pandemic and Finding Opportunity05:49 Marketing Strategies and Media Engagement09:08 The Unique Venue: Bentway11:57 Understanding Product-Market Fit14:50 Financial Insights and Unit Economics18:06 User-Generated Content and Social Media Impact20:55 Operational Challenges and Growth Plans24:12 Quality Control and Insurance Considerations32:05 Navigating Insurance and Liability in Recreational Business35:26 The Evolution of Roller Skating: Fad or Trend?38:22 Staffing Strategies for Busy Days39:45 Expanding into Malls: A Strategic Move44:55 Understanding Mall Dynamics and Revenue Models48:45 Challenges of Outdoor Locations and Weather Impact50:40 The Transition to Indoor Locations54:27 Mobile Roller Skating: A New Business Model01:00:04 Future Plans: Licensing vs. Franchising

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