I sat down with Heather Torres, the founder of Porch Pumpkins, who has literally invented an industry. In this episode, we talk about how she turned decorating porches with pumpkins into a thriving business. We cover everything from her profit margins and gross revenue to her customer base and logistics strategy. Heather shares how she finds customers, what an average customer looks like, and how she would navigate if a recession came.Learn more about Heather Torres here:https://linktr.ee/porchpumpkinsTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights_Introduction to Porch Pumpkins00:36 Meeting Heather Torres02:03 The Birth of Porch Pumpkins03:31 From Instagram to Business07:34 Scaling the Business13:26 The Power of Moms in Business15:26 Challenges and Growth18:16 The Future of Porch Pumpkins24:19 Target Market and Customer Segments25:14 Popular Packages and Profitability26:57 Business Margins and Efficiency31:54 Handling Growth and Economic Concerns38:56 Dealing with Imitation and Intellectual Property42:24 Future Plans and Seasonal Operations46:16 Conclusion and Contact Information

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related