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The Last Show with David Cooper

Social Media Burnout and Digital Wellbeing

14 Feb 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

1.195 - 25.621 David Cooper

The Last Show with David Cooper, where bad therapy meets good radio. If you use social media all the time, you might find yourself scrolling and watching videos and feeling burnt out. How good can this stuff really be for your brain? Well, that's what we're going to discuss here with Dr. Ashley Haas, a marketing professor at the University of Portland and co-founder of the Disconnect Collective.

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26.142 - 27.263 David Cooper

Ashley, welcome to the show.

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27.644 - 29.025 Dr. Ashley Hass

Thank you. I'm excited to be here.

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29.005 - 36.034 David Cooper

So you look into like how good social media is for you. I guess in short, it's amazing for you.

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Chapter 2: What is social media burnout and how does it affect us?

36.094 - 41.301 David Cooper

It does nothing bad to your brain and we should all use it every day all the time. Am I on? Am I getting that right?

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41.602 - 45.607 Dr. Ashley Hass

You are perfect. Absolute flawless. No notes.

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45.987 - 57.763 David Cooper

But OK, I don't use like TikTok and these highly addictive platforms very much, but I worry for people that do not just like what it does to your brain, but just the raw amount of time that you end up spending doing these activities.

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58.199 - 69.45 Dr. Ashley Hass

Yeah, absolutely. So my background is in marketing. I am not a neuroscientist. I ask people surveys. I'm like, on a scale of one to ten, how depressed are you? And they say, oh, I'm pretty depressed because I'm on social media all the time, right?

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70.331 - 86.367 Dr. Ashley Hass

But I have brought a lot of neuroscience into what I study and the things that are going on, like looking at this lens of how is social media impacting us. And the long story short is it's not the worst thing for us, but I wouldn't say that it's the best thing. Yeah. Is it our fault?

86.347 - 103.967 David Cooper

fault that we end up so like engaged with it and then burning out from it or were these things designed to kind of like take advantage of the way that our brains are wired i'm not really asking from like a neuroscience perspective but from more from a marketing perspective are these things designed to be highly addictive i mean i know the answer is yes but in what way

104.352 - 123.175 Dr. Ashley Hass

Yeah, the answer is yes, and it is because of neuroscience, unfortunately. But if we look at how our brains develop, we have given the most addictive form of anything to young children, to people maybe like our age, parents, grandparents. Research shows us that the youngins, their brain's not fully developing until you're 25, right?

123.195 - 145.944 Dr. Ashley Hass

Like here in the U.S., it's like, yay, 21, I can drink now, 25, prefrontal cortex has finally developed. But that's not actually the case we're finding. With all of the short form content around us, our brains aren't developing more until we're 30, 35. And when our prefrontal cortex is taxed, so that's the front of our brain, it helps us do impulse control. It helps us regulate our emotions.

146.064 - 165.454 Dr. Ashley Hass

It helps us make decisions and strong social bonds. Yeah, our brain pretty much is kind of melting. And the short answer is yes, they are designed To have this kind of almost gambling-like capability where you have the loop that is never ending, the content never happens, and then you're getting that variable dopamine hit.

Chapter 3: How does Dr. Ashley Haas view the impact of social media on mental health?

165.554 - 182.197 Dr. Ashley Hass

So when you're on the platforms, you want more because you want more likes, you want more comments, saves, shares, whatever your metric is that you're looking at. And then the notifications are like coaxing you like, please come back, come back more. I'm totally like young, vulnerable populations. This is impacting.

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182.557 - 198.214 Dr. Ashley Hass

There's not a lot of research done on people who are like my age and 30s, 40s, 50s, but it's coming. And I don't know if you have parents, grandparents, they might be addicted to Facebook or like some sort of specific app where they just spend hours and hours scrolling or whatever.

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198.295 - 202.339 David Cooper

It's my mom in Canasta, but that's a conversation for somebody else. She plays online.

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202.439 - 202.92 Dr. Ashley Hass

Yeah.

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202.94 - 219.457 David Cooper

Not to mention doom scrolling. I say I don't do these video platforms as much as other people who engage with them for hours and hours. But one thing I'm guilty of is like, I'll follow the news. I'll see a story that just seems like awful and sensational. And then I got to see the next one that's slightly worse. And the next one that's slightly worse.

219.918 - 236.662 David Cooper

This kind of trigger of like dopamine hit and then kind of chasing it to get something slightly more intense. Whether it's a silly video, a horrible news story, I'm definitely guilty of that. But look, I've done this coverage a lot, like social media bad. Let's talk about what we can do to make things better for ourselves.

236.742 - 243.152 David Cooper

Is there a world where we can kind of have well-being in digital spaces where we can engage with these things in a healthy way?

243.537 - 261.804 Dr. Ashley Hass

Yeah, absolutely. And that's exactly what people like me and others who are working in this space help to do. It's about empowering consumers, people, children, insert grandparents above any of them, right, to have control over their own life. So I started getting obsessed with this when I hid my dissertation.

261.824 - 273.883 Dr. Ashley Hass

In my dissertation, I hid my Instagram from myself and I realized I was like, oh my God, I just went on that and it's not there anymore. I didn't even think about it. So Having that awareness can help lead to behavior change, but it's about setting these boundaries.

Chapter 4: Are social media platforms designed to be addictive?

343.588 - 355.303 Dr. Ashley Hass

That's the same form of like social media, right? It's those vampire sucking loops that are happening. And the click bait, right? Like no shame, no judgment. I do the same thing. And I'm somebody who does this and I had my phone on my,

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355.283 - 380.194 Dr. Ashley Hass

bed two nights ago and I doom scrolled way until way way too late but like keeping it out of the bedroom is one of the best things you can do both at the beginning and the end of the day is when your brain is kind of like figuring out what's going on and doing all the coding all of that so definitely very helpful and then I would also argue to have like a silence and stillness break again in the middle of the day put it in your drawer sometimes I put in my underwear drawer I'm like

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380.174 - 396.159 Dr. Ashley Hass

Whatever, you're in timeout. I don't want to see you, hear you. And there's a lot of research that shows us if you have your phone even on your pocket, on your body somewhere, or in front of us, our productivity and also happiness can go down. So like phantom vibrating syndrome.

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396.44 - 402.79 David Cooper

Is it the knowledge that it's there, that it could vibrate at any time? Or if you just look at it, you can check your alerts?

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403.124 - 412.961 Dr. Ashley Hass

Yeah, your brain craves it, right? It wants that dopamine hit. It knows. That's like if you have it next to your bed and like when I sleep with mine next to my bed, it knows. My brain's so smart, even though I don't acknowledge it.

Chapter 5: What neuroscience explains our engagement with social media?

413.262 - 417.709 Dr. Ashley Hass

It's like, hey, hey, Ashley, go ahead, pick that up. Yeah, it just knows.

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418.17 - 425.503 David Cooper

Is there more of like a harm reduction angle here, like trying to not spend too many hours on it rather than just have it be like completely cutting it cold turkey?

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425.956 - 451.339 Dr. Ashley Hass

no yeah i wouldn't cut it cold turkey so i'm not an advocate of that like and i'm a professor in marketing and social media right like i study this but it's figuring out what screen time works best for you so i've noticed for myself with my anxiety levels and stress like i do really well with screen time between like two and a half and a four four and a half hours a day like that's what works for me so it's testing out what works for you you could do a digital detox day research also is showing us that like

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451.454 - 468.375 Dr. Ashley Hass

So again, sorry on the neuroscience here, but the brain gets impacted, right? Like by this and gets stressed and taxed, but it takes about four days for it to rewire. So the same centers of the brain that light up are the same when you do things like crack and heroin, which is a little bit concerning, right?

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468.435 - 476.685 Dr. Ashley Hass

But you can reverse that within like a four day period of detoxing it, which is a good thing. So like, if that works for you, go for it. Take a day off.

476.767 - 493.78 David Cooper

Now, I am an alcoholic. I know that I can't ever drink. That's just something like I've come to realize. I've been sober for many years, six and a half. Who's counting? Me. That's great. Thank you. Not exactly the point. Are there people out there who just like can't engage with social media? No amount is healthy for them. And what do you say to folks if there are those people?

493.962 - 514.913 Dr. Ashley Hass

Yeah, I don't know. I'm sure that there are that where no amount is good for you and that's okay. Like that's your own journey. It's really, really about knowing yourself and what's good and not good for you. Like I know myself, I will doom scroll. Like I just know it. I have to have an app that helps me lock it out. I don't think like for me, I live in a, not a new town.

514.953 - 533.315 Dr. Ashley Hass

I've been here four years, but all my friends are across the country. Like it's a way for me to stay connected to, or my little sister's. who I love very much is across the country, right? So I get to talk to her and connect with her like through WhatsApp and video and all of that. But it just depends. And I will say that research shows like there's kind of this inverted you effect.

533.355 - 545.889 Dr. Ashley Hass

So if you have no social media, it can actually impact your wellbeing too. But they're like, they're people, you know yourself well, don't go on social media. It's like very a radical thing now, but it's really not to love yourself that much and honor what's good for you.

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