The Level 10 Contractor Daily Podcast
Episodes
2440: The Plain English Approach To Business Writing
14 May 2026
Contributed by Lukas
Today's episode is an old ·Monopolize Your Marketplace· webinar Rich did where he goes through some of the most important concepts found in an outst...
2439: SmackDown in Sac Town
13 May 2026
Contributed by Lukas
I know today's podcast title might sound like some kind of MMA or heavyweight fight… but for good reason! Rich is going to walk you step by step thr...
2438: Club Memberships for Roofers
12 May 2026
Contributed by Lukas
Today's podcast is for all you roofers out there… and hey, even if you're not a roofer, listen to this anyway because the concept Rich is going to d...
2437: 5 Ways Engage in Hyper-Local Marketing
11 May 2026
Contributed by Lukas
It's Monday… which means we're ready to rock and roll with a brand new installment of our 5 Ways to Monday series… and today, we're talking about ...
2436: Sunday Podcast: God Loves the Druggies
10 May 2026
Contributed by Lukas
Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast; As usual, today's Sunday podcast is going to focus on topics in the realm ...
2435: Topic Showcase: Using Facebook In Marketing
09 May 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2434: Identity, Part 1 of 3: What Identity Is (And Why Yours Is Probably Broken)
08 May 2026
Contributed by Lukas
Rich explains "identity" — the art of communicating what makes your business genuinely different. Using memorable stories about a hidden taco stand ...
2433: Innovation Starter: The Magic Wand
06 May 2026
Contributed by Lukas
Rich is going to talk about a topic that's near and dear to his heart… but that hasn't really gotten much air time on this podcast. And that topic i...
2433:TBT - Super Robust Proximity Marketing
06 May 2026
Contributed by Lukas
It's another Throwback Thursday, and we're going to dip into the archives for one Rich's old "Monopolize Your Marketplace" Remodeler's Marketing Essen...
2431: Managing by the Numbers
05 May 2026
Contributed by Lukas
How's your business doing… financially? I don't mean "Are you having a great sales year?"... I mean, when you dig down into the nitty gritty numbers...
2430: 5 Ways to Write Killer Headlines That Move the Needle
04 May 2026
Contributed by Lukas
It's Monday, which means it's time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about...
2429: Sunday Podcast: The Power of Personal Touch
03 May 2026
Contributed by Lukas
Remember the old TV commercials for AT&T back in the day-- "Reach out, reach out and touch someone?" Well that's the theme of today's podcast. We're r...
2428: Topic Showcase: Level10 Core Concepts
02 May 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2427: Going Bananas: Innovating Your Business To The Max
01 May 2026
Contributed by Lukas
Today's podcast is the continuation of last Friday's episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on thing...
2427: Going Bananas: Innovating Your Business To The Max
01 May 2026
Contributed by Lukas
Today's podcast is the continuation of last Friday's episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on thing...
2426: 5 Biggest Marketing Mistakes, Part 5
30 Apr 2026
Contributed by Lukas
Today is the day we are going to finally conclude our 5-part Throwback Thursday series on ·The 5 Biggest Marketing Mistakes.· If you missed any of t...
2425: I Want To Punch Christine Cook In The Face
29 Apr 2026
Contributed by Lukas
Okay, this episode has a pretty inflammatory title… something about Rich wanting to punch some lady in the face. Before you get too upset, just know...
2424: Raking It in From Rehash
28 Apr 2026
Contributed by Lukas
In this episode, Rich breaks down the power of rehash programs—how to revive dead leads and turn missed opportunities into booked jobs. Learn practi...
2423: 5 Ways to Get More Referrals
27 Apr 2026
Contributed by Lukas
Most contractors sit around hoping for referrals like they're finding $20 in an old jacket. That's not a strategy — that's luck. In this video, Rich...
2422: Sunday Podcast: Using Adversity to Your Advantage
26 Apr 2026
Contributed by Lukas
It's Sunday, so as you might expect, Rich is going to turn his attention today to matters of Personal Development. And today's topic is adversity. Thi...
2421: Topic Showcase: Pre-Positioning
25 Apr 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2420: Innovation Ideas: The Savannah Bananas
24 Apr 2026
Contributed by Lukas
We're going to go bananas! Savannah Bananas, that is! What's a Savannah Banana? Well, it's the most innovative minor league baseball team in the world...
2419: 5 Biggest Marketing Mistakes, Part 4
23 Apr 2026
Contributed by Lukas
This is part 4 of our TBT series on "The 5 Biggest Marketing Mistakes." Over the last 3 weeks, we covered the first three mistakes. The FOURTH marketi...
2418: You Cant Keep Everyone Happy
22 Apr 2026
Contributed by Lukas
What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out as Rich shar...
2417: You've Got Eight Seconds To Clear Three Hurdles
21 Apr 2026
Contributed by Lukas
On this episode we are going to talk about your website… and specifically, what has to happen in the first 8 seconds of a visitor landing on your si...
2416 - 5 Ways To Deal With Bad Online Reviews
20 Apr 2026
Contributed by Lukas
It's time for the next installment in our "5 Ways to Monday" series, and this round, Rich tackles bad online reviews. They're gonna happen--so you'd b...
2415: Sunday Podcast: Things Worth Striving For
19 Apr 2026
Contributed by Lukas
Thanks for joining us on the Sunday podcast; the one time per week when Rich turns his attention to topics having to do with either personal developme...
2414: Topic Showcase: Innovation
18 Apr 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2413: Advanced Mailing Strategies: Using Prism Codes To Pinpoint Your Best Prospects
17 Apr 2026
Contributed by Lukas
As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identif...
2412: 5 Biggest Marketing Mistakes, Part 3
16 Apr 2026
Contributed by Lukas
This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed eit...
2411: Focus On Your Customers, Not Your Competitors
15 Apr 2026
Contributed by Lukas
Most contractors obsess over their competition. Rich argues that's a mistake. In this episode, he reveals why the top home service companies · like S...
2410: Company Culture: Do You Demand Excellence?
14 Apr 2026
Contributed by Lukas
Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindse...
2409: 5 Ways To Use Yard Signs
13 Apr 2026
Contributed by Lukas
We're talking about the lowly yard sign! Can it bring in sales and leads?
2408: Sunday Podcast: Love Lessons From Dave
12 Apr 2026
Contributed by Lukas
It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and s...
2407: Topic Showcase: Educating Prospects
11 Apr 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2406: How And When To Fire The Owner
10 Apr 2026
Contributed by Lukas
I'm telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the...
2405: 5 Biggest Marketing Mistakes, Part 2
09 Apr 2026
Contributed by Lukas
This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment t...
2404: Pour Some Gasoline On The Fire
08 Apr 2026
Contributed by Lukas
Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was "looking for some marketing help," and started working thro...
2403: Locking In Guaranteed Future Buyers
07 Apr 2026
Contributed by Lukas
This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NO...
2402: 5 Ways to Use Failure to Your Advantage
06 Apr 2026
Contributed by Lukas
Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure toleran...
2401: Sunday Podcast: He Is Risen, And You Can Level Up, Too
05 Apr 2026
Contributed by Lukas
Happy Easter! It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal dev...
2400: Topic Showcase: Branding
04 Apr 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2399: GAF WealthBuilder – How Roofers Can Win 2026
03 Apr 2026
Contributed by Lukas
In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich e...
2398: 5 Biggest Marketing Mistakes: Intro and Mistake #1
02 Apr 2026
Contributed by Lukas
It's Throwback Thursday, and today kicks off a five-part series featuring an audio CD program Rich published called "The 5 Biggest Marketing Mistakes…...
2397: Quick Tips: Price Conditioning
01 Apr 2026
Contributed by Lukas
Why are your deals falling apart after a great sales visit? Rich reveals the real culprit — it's not bad timing or budget, it's expectation gaps. Wh...
2396: Psychology of Marketing Part 2
31 Mar 2026
Contributed by Lukas
Really great stuff… the Psychology or Marketing, Part 2. If you missed LAST Thursday, by all means, go back and look it up… it was the Psychology ...
2395: 5 Ways To Project Credibility
30 Mar 2026
Contributed by Lukas
Rich is going to talk about credibility–not how to get it, but how to project it to the marketplace at large, and to your prospects in particular. H...
2394: Sunday Podcast: You're Not As In Charge As You Think
29 Mar 2026
Contributed by Lukas
Thanks for joining us for the Sunday podcast, where RIch turns his attention to topics of personal development and spirituality… and today, we're st...
2393: Topic Showcase: Evidence
28 Mar 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. M...
2392: Tony Hoty Interview: Eliminating Sloppy Phone Habits
27 Mar 2026
Contributed by Lukas
Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you exec...
TBT - 100 Power Statements
26 Mar 2026
Contributed by Lukas
It's Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called "100 ...
2390: How To Make People Hate Your Website
25 Mar 2026
Contributed by Lukas
Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHI...
2389: The Psychology of Marketing, Part 1
24 Mar 2026
Contributed by Lukas
Tuesday's podcast episode is all about the MIND… and the psychology of marketing. Just about every marketing principle that matters can be traced to...
2388: 5 Ways To Get Net Profits to 15% Or More
23 Mar 2026
Contributed by Lukas
If your contracting business is generating $5M–$15M a year but netting 10% or less, you don't have a lead problem — you have a math problem. In th...
2387: Sunday Podcast: The Mystery of the 24 Talents
22 Mar 2026
Contributed by Lukas
This week's Sunday podcast is a "throwback Sunday" so to speak, because it's a recording of a webinar Rich did a few years back as a part of a "Person...
2386: Topic Showcase: Storytelling
21 Mar 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. R...
2385: Extreme Makeover: Closet Rehash Letter
20 Mar 2026
Contributed by Lukas
Alright podcast listeners, we're going to kill two birds with one stone; Rich is going to help you understand how to write better copy for sales lette...
2384: Can David Really Beat Goliath?
19 Mar 2026
Contributed by Lukas
It's Throwback Thursday. In this episode, Rich tackles the classic question: Can David beat Goliath? The answer is yes—when you wield the power of I...
2383: Don't Give Up On Prospects Who Drag Their Heels
18 Mar 2026
Contributed by Lukas
Pop quiz: If a prospect won't answer or return your phone calls despite multiple attempts… Does that mean they don't want to talk to you? Well, yes,...
2382: Scaling Your Business To Handle $10MM
17 Mar 2026
Contributed by Lukas
Tuesday's podcast is one of the more important ones we've published in a while… we talk a lot on here about making the jump to $10MM in sales, and t...
2381: 5 Ways To Monetize Your Competitors
16 Mar 2026
Contributed by Lukas
Did you know that you can actually take advantage of the momentum that your competitors have in the market… based on their reputation, their adverti...
2380: Sunday Podcast: How To Overcome Temptation (For Real)
15 Mar 2026
Contributed by Lukas
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spiritu...
2379: Topic Showcase: Joint Ventures
14 Mar 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2378: Standing Out In A Crowd - Pimp My Ride
13 Mar 2026
Contributed by Lukas
What do Calloway Big Bertha Drivers and Victoria's Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless t...
2377: TBT: Customer Service Strategies
12 Mar 2026
Contributed by Lukas
It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating you...
2376 - Extreme Makeover - Roofing Damage Letter
11 Mar 2026
Contributed by Lukas
Wednesday's podcast proves that just knowing a lot about your business doesn't mean that you necessarily have any idea how to talk intelligently about...
2375 - GAF Northeast Summit – Rich's Best Presentation Yet (Live Presentation)
10 Mar 2026
Contributed by Lukas
Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most...
2374: 5 Ways To Motivate Your Employees Besides Paying Them More
09 Mar 2026
Contributed by Lukas
Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn w...
2373: Sunday Podcast: Working Toward Solving Poverty & Income Equality
08 Mar 2026
Contributed by Lukas
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spiritu...
2372: Topic Showcase: Offers
07 Mar 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2371: The Nuts and Bolts of Starting A Podcast For Your Business
06 Mar 2026
Contributed by Lukas
In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, ...
2370: TBT: Everything You Know About Pay-Per-Click Is Wrong
05 Mar 2026
Contributed by Lukas
It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click ad...
2369: Should You Star In Your Own Ads?
04 Mar 2026
Contributed by Lukas
Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? I...
2368: Walking A Client Through A Complete Marketing Plan
03 Mar 2026
Contributed by Lukas
Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what o...
2367- 5 Ways to Use Direct Mail
02 Mar 2026
Contributed by Lukas
Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer ...
2366: Sunday Podcast: Living Your Life Through The Lens of Grace - Real-World Application
01 Mar 2026
Contributed by Lukas
It's Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he's going...
2365: Topic Showcase: Creating Content
28 Feb 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2364: Quick Tips For Using Videos
27 Feb 2026
Contributed by Lukas
Friday's podcast is Quick Tips for using videos on your website… it's a short, quick episode… Rich is going to cover the IMPROPER use of video, Ho...
2363: Should You Change Your Company Name?
26 Feb 2026
Contributed by Lukas
Rich offers 4 reasons why you might consider changing your company name.
2362: This Is What It Looks Like When You Really Love Your Company
25 Feb 2026
Contributed by Lukas
Discover what true company culture looks like when Rich attends Service Champions' legendary all-company meeting. Watch as a 40-year-old HVAC technici...
2361: How To Make A Boring Story Into An Interesting Story
24 Feb 2026
Contributed by Lukas
Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!
2360: 5 Ways To Avoid The Sunk Cost Fallacy
23 Feb 2026
Contributed by Lukas
Rich is going to talk to you about the Sunk Cost Fallacy… the logical fallacy that compels you to continue to pour resources into something–even i...
2359: Sunday Podcast: Understanding Grace (For Real)
22 Feb 2026
Contributed by Lukas
It's the Sunday Podcast, and that means Rich steps off the marketing path and veers into the side roads of spirituality and self improvement. Today is...
2358: Topic Showcase: Customer Service
21 Feb 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2357: SEO Explained In Just 18 Minutes
20 Feb 2026
Contributed by Lukas
Okay so you know Rich talks about SEO a lot–and for good reason! It's a great way for your company to get anywhere from dozens to HUNDREDS of leads ...
2356: TBT: Our Issued Leads Are Up 15,400% Since Our L10 Website Went Live
19 Feb 2026
Contributed by Lukas
So you might be asking yourself… this Level 10 podcast is pretty good, but does all this stuff Rich talks about actually work? Well I'm glad you ask...
2355: I'm Calling It: Radio Is Dead
18 Feb 2026
Contributed by Lukas
Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a re...
2354: How Google Decides Which Contractors Get the Calls (GAF Live – Chicago)
17 Feb 2026
Contributed by Lukas
Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year's GAF Conference in Chicago. He reveals that the ...
2353: 5 Ways To Use The "Big Bill" In Your Marketing
16 Feb 2026
Contributed by Lukas
Oversized visuals stop people in their tracks. In this episode, Rich explains the "Big Bill" strategy and five proven ways contractors can use giant d...
2352: Sunday Podcast: Developing Self Confidence
15 Feb 2026
Contributed by Lukas
It's the Sunday Podcast, and that means Rich tackles topics of either a self-development or spiritual nature, and as you might guess from the podcast ...
2351: Topic Showcase: Consumer Advocacy
14 Feb 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2350: The Website That Scored "Negative One" On Web Audit
13 Feb 2026
Contributed by Lukas
I don't know if you know it or not, but Level 10 Contractor will perform an audit on your website and score it on a scale of 1 to 100 for both Findabi...
2349: TBT: Service Roundtable Keynote: Guerrilla Marketing
12 Feb 2026
Contributed by Lukas
Bright pink suits, big bills, giant golf clubs, and facebook ads targeted at people who like moustaches? Yep, that's exactly what Rich is going to tal...
2348: Why You're Terrible At Marketing
11 Feb 2026
Contributed by Lukas
Most contractors aren't bad at business—they're bad at marketing. In this episode, Rich explains why your marketing underperforms, why "traffic cops...
2347: It's Time To Up Your Game So You Can Get This Thing To The Next Level
10 Feb 2026
Contributed by Lukas
Tuesday's podcast is a piece of a strategy session that Rich had with the owner of an almost 5 million dollar door & window company… who, despite th...
2346: 5 Ways To Increase "DiggibIlity" On Your Website
09 Feb 2026
Contributed by Lukas
Rich has kind of been on a website and SEO tear lately… talking about how to make your site more Google-friendly, so you can generate more organic t...
2345: Sunday Podcasts: 99 Pearls of Wisdom From Kevin Kelly
08 Feb 2026
Contributed by Lukas
It's Sunday, and as you know, that's when Rich turns his attention to spiritual and personal growth topics, and today he's going to stick to personal ...
2344: Topic Showcase: Blogging
07 Feb 2026
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2343: Why It Doesn't Matter How Big Radio & TV Audiences Are
06 Feb 2026
Contributed by Lukas
Friday's podcast focuses on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M! That's right, cost...
2342: TBT: Beating Google's Algorithm By Simply Understanding It
05 Feb 2026
Contributed by Lukas
Thursday's TBT podcast is a strategy call between Rich and the marketing person at a garage door and garage flooring company who is looking for a litt...