The Level 10 Contractor Daily Podcast
Episodes
50: What Should I Put On My PPC Landing Page?
28 Oct 2019
Contributed by Lukas
Today's episode is a strategy session. The Client had a question about Pay-Per-Click landing pages, and specifically, what kind of information should ...
49: When Bad Things Happen To Good People
27 Oct 2019
Contributed by Lukas
Rich shares about having the perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to...
48: How To Get Good Video Testimonials
26 Oct 2019
Contributed by Lukas
Today's episode is all about getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos say things tha...
47: Competing In A Crowded Marketplace
25 Oct 2019
Contributed by Lukas
This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his marke...
46: 5 Biggest Marketing Mistakes, Intro & Part 1
24 Oct 2019
Contributed by Lukas
In this Throwback Thursday episode, Rich teaches that there are fundamentals in marketing that never change, but you may need to adapt your tactics to...
45: Feel Good Ads
23 Oct 2019
Contributed by Lukas
Rich is going to talk about "Feel Good Ads." As you develop your identity, you're going to want to give people an idea that you're not just a good com...
44: The Company Meeting That Blew Me Away
22 Oct 2019
Contributed by Lukas
In today's podcast, Rich is going to tell you about a time when he went out to meet a new client to conduct an Identity Consultation. They invited him...
43: All Competitors Lie, So What's The Point?
21 Oct 2019
Contributed by Lukas
Today we have a strategy call between Rich and a guy who runs a solar company in California. When Rich brings up the topic of identity, the guy agrees...
42: Let's Talk About Hopelessness
20 Oct 2019
Contributed by Lukas
On today's podcast, Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… and the common c...
41: Down The Rabbit Hole From Any Page (Website Launch)
19 Oct 2019
Contributed by Lukas
Rich is going to be talking to Level 10 Contractor COO Bryan Bauman about a new client website the company just launched… you can find it at Xterior...
40: Moving Beyond Your Bread and Butter
18 Oct 2019
Contributed by Lukas
On Today's episode, Rich talks about Your "Bread and Butter". Your bread and butter are all the marketing activities that you engage in that reliably ...
39: TBT - Psychology of Marketing, Part 2
17 Oct 2019
Contributed by Lukas
Today's podcast is… you guessed it… the Psychology or Marketing, Part 2. This time around, Rich is going to cover the topics of Accelerated Discon...
38: Why You're Chicken To Raise Your Prices… And Why You Should Do It Anyway
16 Oct 2019
Contributed by Lukas
Today Rich is going to talk about raising your prices so you can afford to build your brand. He's talk about your Ignition Code--which is all about ha...
37: Why Building A Brand Should Be Your #1 Marketing Focus
15 Oct 2019
Contributed by Lukas
In this podcast, you're going to learn a LOT about branding, and every single word is specific to remodeling and home services contractors. He's going...
36: Coming Up With A Killer Client Slogan
14 Oct 2019
Contributed by Lukas
On Today's episode, you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogan...
35: I Hate These Stupid Macarons - Accuser or Advocate?
13 Oct 2019
Contributed by Lukas
Today Rich is going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably...
34: Chicago Radio Negotiations
12 Oct 2019
Contributed by Lukas
In today's episode, Rich will share about taking a $5,000 a month proposal from a radio station in Chicago and negotiating it down to less than $3,500...
33: Why Most SEO Actually Hurts Your Rankings
11 Oct 2019
Contributed by Lukas
Today's episode is a strategy session between Rich and the owner of a small roofing & siding company. These guys have been in business a LONG time, bu...
32: TBT - The Psychology of Marketing, Part 1
10 Oct 2019
Contributed by Lukas
It's a Throw Back Thursday, so this is a webinar out of the vault, talking about the Psychology of Marketing. Just about every marketing principle tha...
31: Client Strategy Session - Core Values, Story Telling, Digable Content, & Facebook Advertising
09 Oct 2019
Contributed by Lukas
On This podcast, you're going to be a fly on the wall as you listen to Rich strategize with one of his clients about many topics, including why he's s...
30: Brand Ambassador Program
08 Oct 2019
Contributed by Lukas
Today's podcast is all about Implementing a "Brand Ambassador Program." What we're talking about is hiring a person to drive around and give gifts to ...
29: 172 Hardwood Dowel Rods
07 Oct 2019
Contributed by Lukas
If you've read the book, "Unlocking Unlimited Lead Flow", then the topic of today's podcast will be very familiar. This is the story of the 172 hardwo...
28: How To Remove Warts, With Or Without A Miracle
06 Oct 2019
Contributed by Lukas
On Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's episode is definitely more on th...
27: Guild Quality Webinar - Mindset, Identity, Media, And More
05 Oct 2019
Contributed by Lukas
Today's show is a recording of a webinar Rich recently did for Guild Qualities' customers. On the podcast, you'll hear some familiar concepts of minds...
26: Kitchen Tune-Up Keynote
04 Oct 2019
Contributed by Lukas
Rich addresses 250 people at the Kitchen Tune Up Franchisee Annual "Reunion," and he lets them know in no uncertain terms that he's there to help them...
25: TBT - 100 POWER Statements
03 Oct 2019
Contributed by Lukas
Rich is always talking about communicating with Power, Precision, and Passion. On this throwback webinar, called "100 Power Statements", Rich has writ...
24 - WDDA Keynote: Google's Never Going To Buy Anything From You
02 Oct 2019
Contributed by Lukas
Rich recently gave a keynote to the members of WDDA at their Dealer Day meeting in Atlanta. He talks about Identity as the keystone for all of your ma...
23: Ameritech Windows Website Launch
01 Oct 2019
Contributed by Lukas
Rich will walk you through a brand new website we just launched here at Level 10 Contractor for one of our clients. This is a great chance to learn ab...
22: Different Levels of Diggable Blog Posts
30 Sep 2019
Contributed by Lukas
Rich unlocks the concept of Diggability for you… he'll give you detailed examples of the good, the bad, and the ugly of SEO and blog content for you...
21: Good or Bad, Hard to Say
29 Sep 2019
Contributed by Lukas
Today's show is all about perspective. You're going to meet two very different people with two very different stories--David, and Jack. *** David Gogg...
20: Keep Sticker Shock From Killing Your Deals (Quick Tips)
28 Sep 2019
Contributed by Lukas
Today - it's 7 quick tips, about PRICE CONDITIONING. Most contractors are leaning too hard on their salesmen to do all the heavy lifting… which can ...
19: Quit Your Whining and Get Back At It!
27 Sep 2019
Contributed by Lukas
Today's podcast is blunt-force advice Rich gave a 72-year old remodeler who had hit a patch of bad luck, and was having a hard time recovering. And, t...
18: Can David Really Beat Goliath?
26 Sep 2019
Contributed by Lukas
It's throwback Thursday. Today's show is from a webinar Rich did a few years ago… called "Can David Really Beat Goliath?" Do YOU think it's possible...
17: Gfour Marketing Webinar - Creating Great Content
25 Sep 2019
Contributed by Lukas
Today's podcast is on the topic of creating great content. You'll hear about identity and a systematized approach to creating content, which includes ...
16: We Earned 125 Consecutive 5-Star Reviews
24 Sep 2019
Contributed by Lukas
Today, a conversation between Rich Harshaw and Drew Barto, the Marketing Director for Energy Swing Windows in Pittsburgh. Drew talks about how Energy ...
15: How to Create a Compelling About Us Page
23 Sep 2019
Contributed by Lukas
Today's show is about the lowly, usually forgotten ABOUT US page. The "About Us" page can be the page that has the best chance of HUMANIZING your comp...
14: It's About Time To Think of your Family
22 Sep 2019
Contributed by Lukas
On this episode, Rich throws himself under the bus for some of the things he's done wrong in his life as it relates to families… and tells a really ...
13: Time to Grow Up And Stop being a Toddler
21 Sep 2019
Contributed by Lukas
On this episode: A strategy call between Rich and the manager of a shutter manufacturer in Utah… Rich realizes that this company… and it's marketi...
12: The Two Major Parts of Your Identity
20 Sep 2019
Contributed by Lukas
A Strategy Session Rich had with an up and coming window company in New York; they're in the process of building a new website, but then they realized...
11: How to Make the Jump to $10MM
19 Sep 2019
Contributed by Lukas
Today's podcast is a recording of a webinar that Rich did for Marketsharp in June. The topic is "How to make the jump to ten million plus…" and is a...
10: Do It Right or Don't Do It At All!
18 Sep 2019
Contributed by Lukas
All About Strategy.... Todays Podcast is a call between Rich and a roofing and siding contractor in Atlanta. Rich will guide him through a detailed Id...
09: Same old Stupid - The Desperate Need For Self-Awareness
17 Sep 2019
Contributed by Lukas
Todays episode is about Self Awareness… and how it's a vital trait in the Level 10 Ethos. Rich is going to tell you about a roofing company that sev...
08: How to Find & Price Voice Talent, And New Radio Ads
16 Sep 2019
Contributed by Lukas
Rich shares some new radio ads that he just had cut for a client...and he gives you the thought process behind the ads. Plus, he shares with you how t...
07: The Time My Body Betrayed Me Because my mind told it to quit
15 Sep 2019
Contributed by Lukas
Today's Podcast is all about beliefs… and how your subconscious is really in control, no matter how badly you might want your conscious mind to over...
06: Creating a Proper Marketing Budget And Spending it Wisely
14 Sep 2019
Contributed by Lukas
Rich talks to the owner of an exterior remodeling company in Florida with an owner who has his eye on selling the business and retiring. One small cat...
05: Why Doesn't This Company Want A 50% Better Radio Buy?
13 Sep 2019
Contributed by Lukas
Rich walks you through how he was able to negotiate a radio deal for a company in Atlanta that was 50 to 100 percent better than what they had been ge...
04: TBT: Customer Service
12 Sep 2019
Contributed by Lukas
Today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications, ...
03: Remembering 911 - Overcoming Devastating Obstacles
11 Sep 2019
Contributed by Lukas
Today's podcast is in memorial of 911… but with a twist . Rich talks about facing up to devastating obstacles that appear in our lives, and how we c...
02: Stop Worrying About Your Competition Worry about Your Customers!
10 Sep 2019
Contributed by Lukas
It's a Level 10 Tuesday! Rich teaches you the mindset and actions necessary to really grow your company ...today its about your competition… and ho...
01: I Love My Book, But It's Already Outdated
09 Sep 2019
Contributed by Lukas
Rich talks about how his latest book, "Unlocking Unlimited Lead Flow", is already outdated despite it being published, just 8 months ago. He'll talk a...
00: Why I Burned MYM to the Ground And Started Level 10 Contractor
21 Aug 2019
Contributed by Lukas
Sharing information, insights, and inspiration for you as you grow you remodeling or home services business to 10 million dollars… and beyond. The L...