The Level 10 Contractor Daily Podcast

2393: Topic Showcase: Evidence

28 Mar 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. M...

2392: Tony Hoty Interview: Eliminating Sloppy Phone Habits

27 Mar 2026

Contributed by Lukas

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you exec...

TBT - 100 Power Statements

26 Mar 2026

Contributed by Lukas

It's Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called "100 ...

2390: How To Make People Hate Your Website

25 Mar 2026

Contributed by Lukas

Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHI...

2389: The Psychology of Marketing, Part 1

24 Mar 2026

Contributed by Lukas

Tuesday's podcast episode is all about the MIND… and the psychology of marketing. Just about every marketing principle that matters can be traced to...

2388: 5 Ways To Get Net Profits to 15% Or More

23 Mar 2026

Contributed by Lukas

If your contracting business is generating $5M–$15M a year but netting 10% or less, you don't have a lead problem — you have a math problem. In th...

2387: Sunday Podcast: The Mystery of the 24 Talents

22 Mar 2026

Contributed by Lukas

This week's Sunday podcast is a "throwback Sunday" so to speak, because it's a recording of a webinar Rich did a few years back as a part of a "Person...

2386: Topic Showcase: Storytelling

21 Mar 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. R...

2385: Extreme Makeover: Closet Rehash Letter

20 Mar 2026

Contributed by Lukas

Alright podcast listeners, we're going to kill two birds with one stone; Rich is going to help you understand how to write better copy for sales lette...

2384: Can David Really Beat Goliath?

19 Mar 2026

Contributed by Lukas

It's Throwback Thursday. In this episode, Rich tackles the classic question: Can David beat Goliath? The answer is yes—when you wield the power of I...

2383: Don't Give Up On Prospects Who Drag Their Heels

18 Mar 2026

Contributed by Lukas

Pop quiz: If a prospect won't answer or return your phone calls despite multiple attempts… Does that mean they don't want to talk to you? Well, yes,...

2382: Scaling Your Business To Handle $10MM

17 Mar 2026

Contributed by Lukas

Tuesday's podcast is one of the more important ones we've published in a while… we talk a lot on here about making the jump to $10MM in sales, and t...

2381: 5 Ways To Monetize Your Competitors

16 Mar 2026

Contributed by Lukas

Did you know that you can actually take advantage of the momentum that your competitors have in the market… based on their reputation, their adverti...

2380: Sunday Podcast: How To Overcome Temptation (For Real)

15 Mar 2026

Contributed by Lukas

Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spiritu...

2379: Topic Showcase: Joint Ventures

14 Mar 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2378: Standing Out In A Crowd - Pimp My Ride

13 Mar 2026

Contributed by Lukas

What do Calloway Big Bertha Drivers and Victoria's Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless t...

2377: TBT: Customer Service Strategies

12 Mar 2026

Contributed by Lukas

It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating you...

2376 - Extreme Makeover - Roofing Damage Letter

11 Mar 2026

Contributed by Lukas

Wednesday's podcast proves that just knowing a lot about your business doesn't mean that you necessarily have any idea how to talk intelligently about...

2375 - GAF Northeast Summit – Rich's Best Presentation Yet (Live Presentation)

10 Mar 2026

Contributed by Lukas

Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most...

2374: 5 Ways To Motivate Your Employees Besides Paying Them More

09 Mar 2026

Contributed by Lukas

Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn w...

2373: Sunday Podcast: Working Toward Solving Poverty & Income Equality

08 Mar 2026

Contributed by Lukas

Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spiritu...

2372: Topic Showcase: Offers

07 Mar 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2371: The Nuts and Bolts of Starting A Podcast For Your Business

06 Mar 2026

Contributed by Lukas

 In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, ...

2370: TBT: Everything You Know About Pay-Per-Click Is Wrong

05 Mar 2026

Contributed by Lukas

It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click ad...

2369: Should You Star In Your Own Ads?

04 Mar 2026

Contributed by Lukas

Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? I...

2368: Walking A Client Through A Complete Marketing Plan

03 Mar 2026

Contributed by Lukas

 Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what o...

2367- 5 Ways to Use Direct Mail

02 Mar 2026

Contributed by Lukas

Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer ...

2366: Sunday Podcast: Living Your Life Through The Lens of Grace - Real-World Application

01 Mar 2026

Contributed by Lukas

It's Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he's going...

2365: Topic Showcase: Creating Content

28 Feb 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2364: Quick Tips For Using Videos

27 Feb 2026

Contributed by Lukas

Friday's podcast is Quick Tips for using videos on your website… it's a short, quick episode… Rich is going to cover the IMPROPER use of video, Ho...

2363: Should You Change Your Company Name?

26 Feb 2026

Contributed by Lukas

Rich offers 4 reasons why you might consider changing your company name.

2362: This Is What It Looks Like When You Really Love Your Company

25 Feb 2026

Contributed by Lukas

Discover what true company culture looks like when Rich attends Service Champions' legendary all-company meeting. Watch as a 40-year-old HVAC technici...

2361: How To Make A Boring Story Into An Interesting Story

24 Feb 2026

Contributed by Lukas

Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!

2360: 5 Ways To Avoid The Sunk Cost Fallacy

23 Feb 2026

Contributed by Lukas

Rich is going to talk to you about the Sunk Cost Fallacy… the logical fallacy that compels you to continue to pour resources into something–even i...

2359: Sunday Podcast: Understanding Grace (For Real)

22 Feb 2026

Contributed by Lukas

It's the Sunday Podcast, and that means Rich steps off the marketing path and veers into the side roads of spirituality and self improvement. Today is...

2358: Topic Showcase: Customer Service

21 Feb 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2357: SEO Explained In Just 18 Minutes

20 Feb 2026

Contributed by Lukas

Okay so you know Rich talks about SEO a lot–and for good reason! It's a great way for your company to get anywhere from dozens to HUNDREDS of leads ...

2356: TBT: Our Issued Leads Are Up 15,400% Since Our L10 Website Went Live

19 Feb 2026

Contributed by Lukas

So you might be asking yourself… this Level 10 podcast is pretty good, but does all this stuff Rich talks about actually work? Well I'm glad you ask...

2355: I'm Calling It: Radio Is Dead

18 Feb 2026

Contributed by Lukas

Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a re...

2354: How Google Decides Which Contractors Get the Calls (GAF Live – Chicago)

17 Feb 2026

Contributed by Lukas

Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year's GAF Conference in Chicago. He reveals that the ...

2353: 5 Ways To Use The "Big Bill" In Your Marketing

16 Feb 2026

Contributed by Lukas

Oversized visuals stop people in their tracks. In this episode, Rich explains the "Big Bill" strategy and five proven ways contractors can use giant d...

2352: Sunday Podcast: Developing Self Confidence

15 Feb 2026

Contributed by Lukas

It's the Sunday Podcast, and that means Rich tackles topics of either a self-development or spiritual nature, and as you might guess from the podcast ...

2351: Topic Showcase: Consumer Advocacy

14 Feb 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2350: The Website That Scored "Negative One" On Web Audit

13 Feb 2026

Contributed by Lukas

I don't know if you know it or not, but Level 10 Contractor will perform an audit on your website and score it on a scale of 1 to 100 for both Findabi...

2349: TBT: Service Roundtable Keynote: Guerrilla Marketing

12 Feb 2026

Contributed by Lukas

Bright pink suits, big bills, giant golf clubs, and facebook ads targeted at people who like moustaches? Yep, that's exactly what Rich is going to tal...

2348: Why You're Terrible At Marketing

11 Feb 2026

Contributed by Lukas

Most contractors aren't bad at business—they're bad at marketing. In this episode, Rich explains why your marketing underperforms, why "traffic cops...

2347: It's Time To Up Your Game So You Can Get This Thing To The Next Level

10 Feb 2026

Contributed by Lukas

Tuesday's podcast is a piece of a strategy session that Rich had with the owner of an almost 5 million dollar door & window company… who, despite th...

2346: 5 Ways To Increase "DiggibIlity" On Your Website

09 Feb 2026

Contributed by Lukas

Rich has kind of been on a website and SEO tear lately… talking about how to make your site more Google-friendly, so you can generate more organic t...

2345: Sunday Podcasts: 99 Pearls of Wisdom From Kevin Kelly

08 Feb 2026

Contributed by Lukas

It's Sunday, and as you know, that's when Rich turns his attention to spiritual and personal growth topics, and today he's going to stick to personal ...

2344: Topic Showcase: Blogging

07 Feb 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2343: Why It Doesn't Matter How Big Radio & TV Audiences Are

06 Feb 2026

Contributed by Lukas

Friday's podcast focuses on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M! That's right, cost...

2342: TBT: Beating Google's Algorithm By Simply Understanding It

05 Feb 2026

Contributed by Lukas

Thursday's TBT podcast is a strategy call between Rich and the marketing person at a garage door and garage flooring company who is looking for a litt...

2341 - Dealing With Crummy Internet Lead Services

04 Feb 2026

Contributed by Lukas

Rich Harshaw explains why most remodeling companies are terrible at marketing: owners excel in sales or production but almost never in true marketing ...

2340: Book Review: Made To Stick

03 Feb 2026

Contributed by Lukas

Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's pr...

2339 - 5 Ways To Make Your Print Ads Work Better

02 Feb 2026

Contributed by Lukas

Most print ads fail because they look identical. Rich Harshaw explains how to stand out using five strategies: vary ad sizes, get personal, go bold wi...

2338: Sunday Podcast: Back To The Basics

01 Feb 2026

Contributed by Lukas

Today's podcast falls more into the personal development category… and it's all about the small stuff. Or not doing the small stuff. Or trying to fi...

2337: Topic Showcase: Websites

31 Jan 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2336: Ninja Level TV Negotiation

30 Jan 2026

Contributed by Lukas

Rich takes all the data supplied to him by TV stations in Boston, and walks one of Level 10's Advertising managers through the numbers as a training e...

2335: TBT- Stand for Something

29 Jan 2026

Contributed by Lukas

It's Thursday, so you know what that means--throwback Thursday, where we dig into the vault and pull out some marketing gold from yesteryear. And for ...

2334: How To Deal With The Media Successfully

28 Jan 2026

Contributed by Lukas

Rich tells a sad tale about the time he was super excited to be featured in a major national business magazine… only to be horrified when he saw wha...

2333: From Platitude to Powerhouse

27 Jan 2026

Contributed by Lukas

You're going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his c...

2332 - 5 Ways You're Leaving Money On The Table

26 Jan 2026

Contributed by Lukas

Rich Harshaw reveals the five biggest ways contractors lose profit: DIY media buying, undercharging, under-spending on PPC, weak front-end financing, ...

2331: Sunday Podcast: Blessed are the Peacemakers

25 Jan 2026

Contributed by Lukas

This podcast is another venture into spiritual things… Today, Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beat...

2330: Topic Showcase: Employee Morale

24 Jan 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2329: Rules For Business Partnerships

23 Jan 2026

Contributed by Lukas

This podcast, as the title would suggest, is all about business partnerships… and more specifically, how to avoid having them go bad… and making s...

2328: TBT: How To Sell Preventative Maintenance

22 Jan 2026

Contributed by Lukas

Thanks for joining us for our Throwback Thursday, which ironically, comes from an old Tuesday Morning Ad Clinic webinar that Rich did in 2014. This is...

2327: Time To Think of Marketing Like Investing, Not Just Spending

21 Jan 2026

Contributed by Lukas

In this episode, Rich explains why contractors must stop treating marketing like an expense and start thinking of it as an investment. He breaks down ...

2326: Why You Don't Need An Iron-Claw Trap On Your Website To Get Leads

20 Jan 2026

Contributed by Lukas

Rich is going to talk about how most websites have an OVER-reliance on what he calls "engagement tools"--you know, things like offers for free estimat...

2325: 5 Ways To Transition From Lead Aggregators To Branding

19 Jan 2026

Contributed by Lukas

It's Monday, which means it's time for the next installment of our "5 Ways to Monday" series. Rich talks to companies whose primary lead generation ac...

2324: Sunday Podcast: Why Is Old Testament God Such A Vengeful Monster?

18 Jan 2026

Contributed by Lukas

Thanks for joining us for the Sunday podcast, where Rich turns his attention to either personal development or spiritual topics… and as you can see ...

2323: Topic Showcase: Insdie Reality

17 Jan 2026

Contributed by Lukas

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast ...

2322: Rich Talks Identity On The Certified Contractor's Network (CCN) Podcast

16 Jan 2026

Contributed by Lukas

This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization's podcast, ca...

2321: TBT: Masterclass In Copywriting

15 Jan 2026

Contributed by Lukas

If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday...

2320 - Going Hard in the Paint Against Private Equity - And Winning

14 Jan 2026

Contributed by Lukas

A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty...

2319: Hire Fast, Fire Faster

13 Jan 2026

Contributed by Lukas

Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so...

2318: 5 Ways To Price Condition Your Prospects

12 Jan 2026

Contributed by Lukas

Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that...

2317: Sunday Podcast: We're Willing To Pay The Price, But At What Cost

11 Jan 2026

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he's ...

2316: Topic Showcase: Rehash

10 Jan 2026

Contributed by Lukas

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast ...

2315: Random Friday: Overproduced Radio Ads, Playing Dirty, Standing Out In Print

09 Jan 2026

Contributed by Lukas

It's time for another episode of Random Friday… if you've listened to the podcast for a really long time, then you know that it used to be Random Sa...

2314: TBT: Book Review: Made to Stick

08 Jan 2026

Contributed by Lukas

Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which i...

2313 - 5 Years to $150M Growth Plan: Be Everywhere All The Time

07 Jan 2026

Contributed by Lukas

A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn't new services or new states—it's dominating the existing market ...

2312: From Zero To $80MM In 9 Years - Nissa Cleman

06 Jan 2026

Contributed by Lukas

So what's the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes o...

2311: 5 Ways To Generate Leads In The New Year

05 Jan 2026

Contributed by Lukas

It's a Monday so it only makes sense to continue listening to the best "5 Ways to Monday" episodes. It's a new year! And we're here to help you make i...

2310: Sunday Podcast: Grace For Grace, And The (Almost) School Shooter

04 Jan 2026

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has so...

2309: Topic Showcase: Employee Morale

03 Jan 2026

Contributed by Lukas

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast ...

2308: Locking In Guaranteed Future Buyers

02 Jan 2026

Contributed by Lukas

This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners ca...

2307: This Is Finally The Year To Break Through

01 Jan 2026

Contributed by Lukas

This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketi...

2306: Mega Pod: Goal Setting

31 Dec 2025

Contributed by Lukas

Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.

2305: Mega Pod: Writing Great Marketing

30 Dec 2025

Contributed by Lukas

We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.

2304: Mega Pod: 5 Ways to Monday, Part 3

29 Dec 2025

Contributed by Lukas

More 5 Ways to MOnday Episodes from the Level 10 Contractor Daily Podcast

2303: Mega Sunday Pod: Christmas Stories

28 Dec 2025

Contributed by Lukas

Merry Christmas from All of us here at Level 10 Contractor!

2302: Mega Pod: Customer Service/Care

27 Dec 2025

Contributed by Lukas

We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, duri...

2301: Mega Pod: Running the Business and Managing Employees

26 Dec 2025

Contributed by Lukas

Today is about effectively running a business and managing employees.

2300: Mega Pod: Social Media

25 Dec 2025

Contributed by Lukas

Today, we go online and try to master social media. We will talk about curating a company's social media pages as well as learn how to leverage social...

2299: Mega Pod: Innovation

24 Dec 2025

Contributed by Lukas

Today, we jump into a topic near and dear to Rich's heart: innovation.

2298: Mega Pod: Customer Psychology

23 Dec 2025

Contributed by Lukas

Today we delve into your customer's mind in order to understand what incentivizes them into action… aka why they buy and how to get them to buy from...

2297: Mega Pod: 5 Ways To Monday Part 2

22 Dec 2025

Contributed by Lukas

Today wwe have more "5 Ways to Monday" Episodes for you on this 'MegaPod'

2296: Mega Sunday Pod: Agape Love, Part 3

21 Dec 2025

Contributed by Lukas

On this MegaPod, Rich talks about Grace, Friendship and the Woman at the Well

2295: Mega Pod: Advice For The Little Guy

20 Dec 2025

Contributed by Lukas

Today, we revisit the best advice Rich has given to beginners.

2294: Mega Pod: Keynotes

19 Dec 2025

Contributed by Lukas

Today, we're listening to Rich's keynotes address from 2024.