The Level 10 Contractor Daily Podcast

2342: TBT: Beating Google's Algorithm By Simply Understanding It

05 Feb 2026

Contributed by Lukas

Thursday's TBT podcast is a strategy call between Rich and the marketing person at a garage door and garage flooring company who is looking for a litt...

2341 - Dealing With Crummy Internet Lead Services

04 Feb 2026

Contributed by Lukas

Rich Harshaw explains why most remodeling companies are terrible at marketing: owners excel in sales or production but almost never in true marketing ...

2340: Book Review: Made To Stick

03 Feb 2026

Contributed by Lukas

Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's pr...

2339 - 5 Ways To Make Your Print Ads Work Better

02 Feb 2026

Contributed by Lukas

Most print ads fail because they look identical. Rich Harshaw explains how to stand out using five strategies: vary ad sizes, get personal, go bold wi...

2338: Sunday Podcast: Back To The Basics

01 Feb 2026

Contributed by Lukas

Today's podcast falls more into the personal development category… and it's all about the small stuff. Or not doing the small stuff. Or trying to fi...

2337: Topic Showcase: Websites

31 Jan 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2336: Ninja Level TV Negotiation

30 Jan 2026

Contributed by Lukas

Rich takes all the data supplied to him by TV stations in Boston, and walks one of Level 10's Advertising managers through the numbers as a training e...

2335: TBT- Stand for Something

29 Jan 2026

Contributed by Lukas

It's Thursday, so you know what that means--throwback Thursday, where we dig into the vault and pull out some marketing gold from yesteryear. And for ...

2334: How To Deal With The Media Successfully

28 Jan 2026

Contributed by Lukas

Rich tells a sad tale about the time he was super excited to be featured in a major national business magazine… only to be horrified when he saw wha...

2333: From Platitude to Powerhouse

27 Jan 2026

Contributed by Lukas

You're going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his c...

2332 - 5 Ways You're Leaving Money On The Table

26 Jan 2026

Contributed by Lukas

Rich Harshaw reveals the five biggest ways contractors lose profit: DIY media buying, undercharging, under-spending on PPC, weak front-end financing, ...

2331: Sunday Podcast: Blessed are the Peacemakers

25 Jan 2026

Contributed by Lukas

This podcast is another venture into spiritual things… Today, Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beat...

2330: Topic Showcase: Employee Morale

24 Jan 2026

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2329: Rules For Business Partnerships

23 Jan 2026

Contributed by Lukas

This podcast, as the title would suggest, is all about business partnerships… and more specifically, how to avoid having them go bad… and making s...

2328: TBT: How To Sell Preventative Maintenance

22 Jan 2026

Contributed by Lukas

Thanks for joining us for our Throwback Thursday, which ironically, comes from an old Tuesday Morning Ad Clinic webinar that Rich did in 2014. This is...

2327: Time To Think of Marketing Like Investing, Not Just Spending

21 Jan 2026

Contributed by Lukas

In this episode, Rich explains why contractors must stop treating marketing like an expense and start thinking of it as an investment. He breaks down ...

2326: Why You Don't Need An Iron-Claw Trap On Your Website To Get Leads

20 Jan 2026

Contributed by Lukas

Rich is going to talk about how most websites have an OVER-reliance on what he calls "engagement tools"--you know, things like offers for free estimat...

2325: 5 Ways To Transition From Lead Aggregators To Branding

19 Jan 2026

Contributed by Lukas

It's Monday, which means it's time for the next installment of our "5 Ways to Monday" series. Rich talks to companies whose primary lead generation ac...

2324: Sunday Podcast: Why Is Old Testament God Such A Vengeful Monster?

18 Jan 2026

Contributed by Lukas

Thanks for joining us for the Sunday podcast, where Rich turns his attention to either personal development or spiritual topics… and as you can see ...

2323: Topic Showcase: Insdie Reality

17 Jan 2026

Contributed by Lukas

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast ...

2322: Rich Talks Identity On The Certified Contractor's Network (CCN) Podcast

16 Jan 2026

Contributed by Lukas

This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization's podcast, ca...

2321: TBT: Masterclass In Copywriting

15 Jan 2026

Contributed by Lukas

If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday...

2320 - Going Hard in the Paint Against Private Equity - And Winning

14 Jan 2026

Contributed by Lukas

A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty...

2319: Hire Fast, Fire Faster

13 Jan 2026

Contributed by Lukas

Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so...

2318: 5 Ways To Price Condition Your Prospects

12 Jan 2026

Contributed by Lukas

Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that...

2317: Sunday Podcast: We're Willing To Pay The Price, But At What Cost

11 Jan 2026

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he's ...

2316: Topic Showcase: Rehash

10 Jan 2026

Contributed by Lukas

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast ...

2315: Random Friday: Overproduced Radio Ads, Playing Dirty, Standing Out In Print

09 Jan 2026

Contributed by Lukas

It's time for another episode of Random Friday… if you've listened to the podcast for a really long time, then you know that it used to be Random Sa...

2314: TBT: Book Review: Made to Stick

08 Jan 2026

Contributed by Lukas

Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which i...

2313 - 5 Years to $150M Growth Plan: Be Everywhere All The Time

07 Jan 2026

Contributed by Lukas

A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn't new services or new states—it's dominating the existing market ...

2312: From Zero To $80MM In 9 Years - Nissa Cleman

06 Jan 2026

Contributed by Lukas

So what's the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes o...

2311: 5 Ways To Generate Leads In The New Year

05 Jan 2026

Contributed by Lukas

It's a Monday so it only makes sense to continue listening to the best "5 Ways to Monday" episodes. It's a new year! And we're here to help you make i...

2310: Sunday Podcast: Grace For Grace, And The (Almost) School Shooter

04 Jan 2026

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has so...

2309: Topic Showcase: Employee Morale

03 Jan 2026

Contributed by Lukas

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast ...

2308: Locking In Guaranteed Future Buyers

02 Jan 2026

Contributed by Lukas

This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners ca...

2307: This Is Finally The Year To Break Through

01 Jan 2026

Contributed by Lukas

This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketi...

2306: Mega Pod: Goal Setting

31 Dec 2025

Contributed by Lukas

Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.

2305: Mega Pod: Writing Great Marketing

30 Dec 2025

Contributed by Lukas

We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.

2304: Mega Pod: 5 Ways to Monday, Part 3

29 Dec 2025

Contributed by Lukas

More 5 Ways to MOnday Episodes from the Level 10 Contractor Daily Podcast

2303: Mega Sunday Pod: Christmas Stories

28 Dec 2025

Contributed by Lukas

Merry Christmas from All of us here at Level 10 Contractor!

2302: Mega Pod: Customer Service/Care

27 Dec 2025

Contributed by Lukas

We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, duri...

2301: Mega Pod: Running the Business and Managing Employees

26 Dec 2025

Contributed by Lukas

Today is about effectively running a business and managing employees.

2300: Mega Pod: Social Media

25 Dec 2025

Contributed by Lukas

Today, we go online and try to master social media. We will talk about curating a company's social media pages as well as learn how to leverage social...

2299: Mega Pod: Innovation

24 Dec 2025

Contributed by Lukas

Today, we jump into a topic near and dear to Rich's heart: innovation.

2298: Mega Pod: Customer Psychology

23 Dec 2025

Contributed by Lukas

Today we delve into your customer's mind in order to understand what incentivizes them into action… aka why they buy and how to get them to buy from...

2297: Mega Pod: 5 Ways To Monday Part 2

22 Dec 2025

Contributed by Lukas

Today wwe have more "5 Ways to Monday" Episodes for you on this 'MegaPod'

2296: Mega Sunday Pod: Agape Love, Part 3

21 Dec 2025

Contributed by Lukas

On this MegaPod, Rich talks about Grace, Friendship and the Woman at the Well

2295: Mega Pod: Advice For The Little Guy

20 Dec 2025

Contributed by Lukas

Today, we revisit the best advice Rich has given to beginners.

2294: Mega Pod: Keynotes

19 Dec 2025

Contributed by Lukas

Today, we're listening to Rich's keynotes address from 2024.

2293: Mega Pod: The Random Show Part 2

18 Dec 2025

Contributed by Lukas

Today we continue our look back at the year's best Random Shows. These are the episodes that cover a wide range of topics too small to fill their own ...

2292: Mega Pod: The Random Show Part 1

17 Dec 2025

Contributed by Lukas

On this MEGAPOD, we give you the best L10 Podcast Episodes, in particular the Random Shows, when Rich tackles topics too small for their own episode b...

2291: Mega Pod: 40 Ads In 40 Minutes

16 Dec 2025

Contributed by Lukas

On today's mega pod, it's all about radio advertising. You'll hear 40 ads that will give you a better idea of what "Identity" Sounds like in advertist...

2290: Mega Pod: 5 Ways to Monday, Part 1

15 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you some of the best "5 ways to Monday" L10 Podcast episodes!

2289: Mega Sunday Pod: Agape Love, Part 2

14 Dec 2025

Contributed by Lukas

On this Sunday MegaPod - We hear some more about Agape Love

2288: Mega Pod: Radio & TV

13 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you the best L10 Podcast Episodes about Radio and Television advertising!

2287: Mega Pod: Websites

12 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Your Website

2286: Mega Pod: Identity #2

11 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about Identity!

2285: Mega Pod: Identity #1

10 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Identity!

2284 - Mega Pod: SEO, Part 2

09 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about SEO!

2283: Mega Pod: SEO #1

08 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about SEO!

2282: Sunday MEGAPOD: Agape Love, Part 1

07 Dec 2025

Contributed by Lukas

It's Sunday, and that means it's time for some inspiration. For the month of December, we're replaying the best of the best of our episodes curated ov...

2282: Topic Showcase: Rehash

06 Dec 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2280: Tony Hoty Interview: Eliminating Sloppy Phone Habits

05 Dec 2025

Contributed by Lukas

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you exec...

2279: TBT: DIY SEO Advice For A Small Company

04 Dec 2025

Contributed by Lukas

It's Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few ...

2278: Do A Little Digging Into Your Numbers

03 Dec 2025

Contributed by Lukas

Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because yo...

2277: Thin-Theme Websites: What They Are, And Why They're Absolutely Essential

02 Dec 2025

Contributed by Lukas

You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be ans...

2276: 5 Ways To Create "Out of the Box" Print Ads

01 Dec 2025

Contributed by Lukas

t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a littl...

2275: Sunday Podcast: Guide To Inspiration & Personal Revelation - Part 2

30 Nov 2025

Contributed by Lukas

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How...

2274: Topic Showcase: Home Shows

29 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2273: You Have a Great Story...So Tell It!

28 Nov 2025

Contributed by Lukas

Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your co...

2272: TBT: Injecting Power, Precision, and Passion Into Your Marketing

27 Nov 2025

Contributed by Lukas

It's Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In th...

2271: How To Determine When To Fire Somebody

26 Nov 2025

Contributed by Lukas

Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he's going to tackle the tough question ...

2270: Quick Tips: Proximity Marketing

25 Nov 2025

Contributed by Lukas

Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mail...

2269: 5 Ways to Mix Up Your Advertising

24 Nov 2025

Contributed by Lukas

Feel like your advertising has hit a wall? NOt generating as many leads as you used to? Looking for ways to interject "something different" into your ...

2268: Sunday Podcast: Guide To Inspiration & Personal Revelation

23 Nov 2025

Contributed by Lukas

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to talk about inspiration. How do you get ...

2267: Topic Showcase: Facebook

22 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2266: New Roofer Radio Ads - Tell Your Story

21 Nov 2025

Contributed by Lukas

We're going to hear some new radio ads that we've produced here at Level 10 for one of our new Roofing clients; Rich is going to walk you through them...

2265: TBT How to Advertise for an Open House

20 Nov 2025

Contributed by Lukas

We join Rich in one of his old "Tuesday Morning Ad Clinic" webinars where a basement finishing company has submitted a postcard for review. They want ...

2264: Softening The Blow Of Higher Prices For Your Prospects

19 Nov 2025

Contributed by Lukas

So… how's the rampant inflation treating your business? If you're like most companies, your prices have gone up–probably by A LOT. Which means tha...

2263: Winter Isn't Dead Season—It's Domination Season

18 Nov 2025

Contributed by Lukas

Discover six powerful strategies to dominate your market during the slow winter months. Rich reveals how to turn November-February into your competiti...

2262: 5 Ways To Make Your Google Business Listing Work Better

17 Nov 2025

Contributed by Lukas

What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our ...

2261: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It?

16 Nov 2025

Contributed by Lukas

It's Sunday, and you know what that means–Rich gets out of the marketing pool and does a cannonball from the high dive into the personal development...

2260: Topic Showcase: Pre-Positioning

15 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. ...

2259: How To Get Good Video Testimonials

14 Nov 2025

Contributed by Lukas

Today's podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people ...

2258: TBT: Creativity In Marketing

13 Nov 2025

Contributed by Lukas

It's Throwback Thursday, and here we've dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic o...

2257: How Important Are Aesthetics For Your Website?

12 Nov 2025

Contributed by Lukas

"Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed onl...

2256: When It Makes Sense To Overpay For Advertising

11 Nov 2025

Contributed by Lukas

Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended u...

2255: 5 Ways To Become An Online Influencer To Promote Your Brand

10 Nov 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… How would you like to be a recognized expert in your field…...

2254: Sunday Podcast: 5 Times When Jesus Loved Without Condition

09 Nov 2025

Contributed by Lukas

It's Sunday, and Rich is putting on his preacher hat as he tends to do sometimes… Today he's going to talk about 5 times Jesus was loved without con...

2253: Topic Showcase: Innovation

08 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2252: The Guy Who Doesn't Get It and Never Will

07 Nov 2025

Contributed by Lukas

Okay, I'm just putting it out there right up front that this is kind of a weird episode of the podcast. I'm assuming that since you're listening you p...

2251: TBT: Advanced Joint Venture Strategies

06 Nov 2025

Contributed by Lukas

It's Throwback Thursday, and today we're taking the wayback machine to 2012 for a webinar Rich did called "Advance Joint Venture Strategies." What's a...

2250: Show Up, Stand Out

05 Nov 2025

Contributed by Lukas

You know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's pod...

2249: Financing, Your Secret Weapon

04 Nov 2025

Contributed by Lukas

Rich talks Financing! If you've read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He's going to show you how ...

2248: 5 Ways To Improve The Quality of the Content On Your Website

03 Nov 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about CONTENT, and specifically, how ...

2247: Sunday Podcast: Is That God, The Devil, Or My Own Jabbering Mind?

02 Nov 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does a...

2246: Topic Showcase: Evidence

01 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. M...

2245: Random Friday: Billboards, Lead Friction, and Advertising Rotations

31 Oct 2025

Contributed by Lukas

It's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't reall...

2244: TBT: Ninja Level Financing

30 Oct 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. You've heard Rich on the podcast talking about financing...

2243: Competing In A Crowded Marketplace

29 Oct 2025

Contributed by Lukas

This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his marke...