The Level 10 Contractor Daily Podcast

2294: Mega Pod: Keynotes

19 Dec 2025

Contributed by Lukas

Today, we're listening to Rich's keynotes address from 2024.

2293: Mega Pod: The Random Show Part 2

18 Dec 2025

Contributed by Lukas

Today we continue our look back at the year's best Random Shows. These are the episodes that cover a wide range of topics too small to fill their own ...

2292: Mega Pod: The Random Show Part 1

17 Dec 2025

Contributed by Lukas

On this MEGAPOD, we give you the best L10 Podcast Episodes, in particular the Random Shows, when Rich tackles topics too small for their own episode b...

2291: Mega Pod: 40 Ads In 40 Minutes

16 Dec 2025

Contributed by Lukas

On today's mega pod, it's all about radio advertising. You'll hear 40 ads that will give you a better idea of what "Identity" Sounds like in advertist...

2290: Mega Pod: 5 Ways to Monday, Part 1

15 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you some of the best "5 ways to Monday" L10 Podcast episodes!

2289: Mega Sunday Pod: Agape Love, Part 2

14 Dec 2025

Contributed by Lukas

On this Sunday MegaPod - We hear some more about Agape Love

2288: Mega Pod: Radio & TV

13 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you the best L10 Podcast Episodes about Radio and Television advertising!

2287: Mega Pod: Websites

12 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Your Website

2286: Mega Pod: Identity #2

11 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about Identity!

2285: Mega Pod: Identity #1

10 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Identity!

2284 - Mega Pod: SEO, Part 2

09 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about SEO!

2283: Mega Pod: SEO #1

08 Dec 2025

Contributed by Lukas

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about SEO!

2282: Sunday MEGAPOD: Agape Love, Part 1

07 Dec 2025

Contributed by Lukas

It's Sunday, and that means it's time for some inspiration. For the month of December, we're replaying the best of the best of our episodes curated ov...

2282: Topic Showcase: Rehash

06 Dec 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2280: Tony Hoty Interview: Eliminating Sloppy Phone Habits

05 Dec 2025

Contributed by Lukas

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you exec...

2279: TBT: DIY SEO Advice For A Small Company

04 Dec 2025

Contributed by Lukas

It's Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few ...

2278: Do A Little Digging Into Your Numbers

03 Dec 2025

Contributed by Lukas

Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because yo...

2277: Thin-Theme Websites: What They Are, And Why They're Absolutely Essential

02 Dec 2025

Contributed by Lukas

You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be ans...

2276: 5 Ways To Create "Out of the Box" Print Ads

01 Dec 2025

Contributed by Lukas

t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a littl...

2275: Sunday Podcast: Guide To Inspiration & Personal Revelation - Part 2

30 Nov 2025

Contributed by Lukas

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How...

2274: Topic Showcase: Home Shows

29 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2273: You Have a Great Story...So Tell It!

28 Nov 2025

Contributed by Lukas

Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your co...

2272: TBT: Injecting Power, Precision, and Passion Into Your Marketing

27 Nov 2025

Contributed by Lukas

It's Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In th...

2271: How To Determine When To Fire Somebody

26 Nov 2025

Contributed by Lukas

Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he's going to tackle the tough question ...

2270: Quick Tips: Proximity Marketing

25 Nov 2025

Contributed by Lukas

Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mail...

2269: 5 Ways to Mix Up Your Advertising

24 Nov 2025

Contributed by Lukas

Feel like your advertising has hit a wall? NOt generating as many leads as you used to? Looking for ways to interject "something different" into your ...

2268: Sunday Podcast: Guide To Inspiration & Personal Revelation

23 Nov 2025

Contributed by Lukas

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to talk about inspiration. How do you get ...

2267: Topic Showcase: Facebook

22 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2266: New Roofer Radio Ads - Tell Your Story

21 Nov 2025

Contributed by Lukas

We're going to hear some new radio ads that we've produced here at Level 10 for one of our new Roofing clients; Rich is going to walk you through them...

2265: TBT How to Advertise for an Open House

20 Nov 2025

Contributed by Lukas

We join Rich in one of his old "Tuesday Morning Ad Clinic" webinars where a basement finishing company has submitted a postcard for review. They want ...

2264: Softening The Blow Of Higher Prices For Your Prospects

19 Nov 2025

Contributed by Lukas

So… how's the rampant inflation treating your business? If you're like most companies, your prices have gone up–probably by A LOT. Which means tha...

2263: Winter Isn't Dead Season—It's Domination Season

18 Nov 2025

Contributed by Lukas

Discover six powerful strategies to dominate your market during the slow winter months. Rich reveals how to turn November-February into your competiti...

2262: 5 Ways To Make Your Google Business Listing Work Better

17 Nov 2025

Contributed by Lukas

What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our ...

2261: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It?

16 Nov 2025

Contributed by Lukas

It's Sunday, and you know what that means–Rich gets out of the marketing pool and does a cannonball from the high dive into the personal development...

2260: Topic Showcase: Pre-Positioning

15 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. ...

2259: How To Get Good Video Testimonials

14 Nov 2025

Contributed by Lukas

Today's podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people ...

2258: TBT: Creativity In Marketing

13 Nov 2025

Contributed by Lukas

It's Throwback Thursday, and here we've dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic o...

2257: How Important Are Aesthetics For Your Website?

12 Nov 2025

Contributed by Lukas

"Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed onl...

2256: When It Makes Sense To Overpay For Advertising

11 Nov 2025

Contributed by Lukas

Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended u...

2255: 5 Ways To Become An Online Influencer To Promote Your Brand

10 Nov 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… How would you like to be a recognized expert in your field…...

2254: Sunday Podcast: 5 Times When Jesus Loved Without Condition

09 Nov 2025

Contributed by Lukas

It's Sunday, and Rich is putting on his preacher hat as he tends to do sometimes… Today he's going to talk about 5 times Jesus was loved without con...

2253: Topic Showcase: Innovation

08 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2252: The Guy Who Doesn't Get It and Never Will

07 Nov 2025

Contributed by Lukas

Okay, I'm just putting it out there right up front that this is kind of a weird episode of the podcast. I'm assuming that since you're listening you p...

2251: TBT: Advanced Joint Venture Strategies

06 Nov 2025

Contributed by Lukas

It's Throwback Thursday, and today we're taking the wayback machine to 2012 for a webinar Rich did called "Advance Joint Venture Strategies." What's a...

2250: Show Up, Stand Out

05 Nov 2025

Contributed by Lukas

You know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's pod...

2249: Financing, Your Secret Weapon

04 Nov 2025

Contributed by Lukas

Rich talks Financing! If you've read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He's going to show you how ...

2248: 5 Ways To Improve The Quality of the Content On Your Website

03 Nov 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about CONTENT, and specifically, how ...

2247: Sunday Podcast: Is That God, The Devil, Or My Own Jabbering Mind?

02 Nov 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does a...

2246: Topic Showcase: Evidence

01 Nov 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. M...

2245: Random Friday: Billboards, Lead Friction, and Advertising Rotations

31 Oct 2025

Contributed by Lukas

It's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't reall...

2244: TBT: Ninja Level Financing

30 Oct 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. You've heard Rich on the podcast talking about financing...

2243: Competing In A Crowded Marketplace

29 Oct 2025

Contributed by Lukas

This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his marke...

2242: Fly On The Wall: Coming Up With Company Slogans

28 Oct 2025

Contributed by Lukas

Today's episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they d...

2241: 5 Ways To Tighten Things Up

27 Oct 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… The economy's tightening—so should your business. Scrutin...

2240: Sunday Podcast: What Kind of Peace Do We Seek?

26 Oct 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

2239: Topic Showcase: Level 10 Core Concepts

25 Oct 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2238: Webinar Replay: The Unified Contractor Marketing Framework

24 Oct 2025

Contributed by Lukas

Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every c...

2237: TBT: Innovation Formulas, Part 2

23 Oct 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas...

2236: 10 Things That Make Level 10 Websites Better Than Most

22 Oct 2025

Contributed by Lukas

Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through...

2235: Billboard Quick Tips

21 Oct 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is ...

2234: 5 Ways To Create Extra Revenue Streams

20 Oct 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is ...

2233: Sunday Podcast: Strengthen What's Good About The Lawn

19 Oct 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich's mess...

2232: Topic Showcase: Branding

18 Oct 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2231: Stern Advice To Small Remodelers

17 Oct 2025

Contributed by Lukas

As the title would suggest, this episode is geared toward smaller remodelers, and it has to do with having a fundamental understanding of what it take...

2230: TBT: Innovation Formulas, Part 1

16 Oct 2025

Contributed by Lukas

 It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a bi...

2229: What I Learned About Marketing as a Juror on a Murder Trial

15 Oct 2025

Contributed by Lukas

Watch on YouTube: https://youtu.be/eYoYVbkEDX0 Today's podcast is interesting on many levels. Rich is going to tell you a story about the time when he...

2228: Keynote Replay: Rich on Branding in Toronto - Amazing Identity Workshop (Part 2)

14 Oct 2025

Contributed by Lukas

In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business ...

2227: 5 Ways To Negotiate Better Media Buys

13 Oct 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about negotiating those media deals. ...

2226: Sunday Podcast: If You Want Things To Change, You Have To Actually Do Things Differently

12 Oct 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich ...

2225: Topic Showcase: Educating The Customer

11 Oct 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...

2224: How To Wrap Your Arms Around All Things AI

10 Oct 2025

Contributed by Lukas

Contractors are drowning in software, data, and "AI" tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In th...

2224: How To Wrap Your Arms Around All Things AI

10 Oct 2025

Contributed by Lukas

Contractors are drowning in software, data, and "AI" tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In th...

2223: TBT: Marketing For Local Yokels

09 Oct 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Got a small, local business? Today we go back to 2014 fo...

2222: Leveraging Your Glass Breakage Warranty In Your Marketing

08 Oct 2025

Contributed by Lukas

This episode will provide a little boost for all of you out there who sell replacement windows. Rich is going to explain to you why you should offer a...

2221: Keynote Replay: Rich Throws Down Branding HARD in Toronto (Part 1)

07 Oct 2025

Contributed by Lukas

Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson's Building Supplies—with a powerhous...

2220: 5 Ways To Do Marketing Research For No Money

06 Oct 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… That something this round is tactfully market against your ...

2219: Sunday Podcast: Opportunity Knocks

05 Oct 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we...

2218: Topic Showcase: Storytelling

04 Oct 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Ri...

2217: Determining The Size of the Farm And Deciding Where To Start

03 Oct 2025

Contributed by Lukas

This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over ...

2216: TBT: Rich Writes Better Headlines For Window Ads

02 Oct 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today's episode is from a webinar Rich did called the Tu...

2215: Comparing Advertising To Classic Rock: A Strong Intro Is A Must

01 Oct 2025

Contributed by Lukas

Rich compares unforgettable classic rock intros to the opening lines of advertising. Just like great songs hook you instantly, ads must grab attention...

2214: Before and After Print Ad - Clemens Home Solutions

30 Sep 2025

Contributed by Lukas

When a client's print ad fell flat with a cheap gas-card gimmick, Rich stepped in. By weaving in Clemens Home Solutions' authentic story and values, h...

2213: 5 Ways to Tactfully Market Against Your Competitors

29 Sep 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… This round, we're talking about how to tactfully market aga...

2212: Sunday Podcast: Why Rich Men Can't Get Into Heaven

28 Sep 2025

Contributed by Lukas

Welcome to the Sunday Podcast… as you can see from the title of today's episode, it's about that famous scripture in the Bible about how it's easier...

2211: Topic Showcase: Joint Ventures

27 Sep 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...

2210: Cashing In On New Movers

26 Sep 2025

Contributed by Lukas

This episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure? Rich will have you convinced that this i...

2209: TBT: Making Your Identity Obvious

25 Sep 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called "Inn...

2208: Marketing Advice For A Startup Window Company

24 Sep 2025

Contributed by Lukas

If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That's exactly the quest...

2207: Four AI Personalities To Handle Your Leads & Customers

23 Sep 2025

Contributed by Lukas

Rich and Max Meade from Alivo explore four unique AI personalities designed to handle leads and customers. Discover how these AI tools improve respons...

2206: 5 Ways Your Website Is Failing... That You're Not Even Aware Of

22 Sep 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Is your website generating all the organic leads that it co...

2205: Sunday Podcast: We're Willing To Pay The Price, But At What Cost?

21 Sep 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.   

2204: Topic Showcase: Offers

20 Sep 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...

2203: Entrepreneurship 201: The Story of Rich's Spectacular Business Failure

19 Sep 2025

Contributed by Lukas

If you've listened to this podcast consistently over the last two years, you've heard Rich allude to the fact that his company, Y2Marketing, crashed a...

2202: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted Ads

18 Sep 2025

Contributed by Lukas

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where...

2201: Marketing Matters 57: A Great Overview of EOS in 45 Minutes (Tricia Drake)

17 Sep 2025

Contributed by Lukas

In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remode...

2200: Fly On The Wall - Rich Creates Radio Ads For Shugarman's Bath

16 Sep 2025

Contributed by Lukas

In this episode, you'll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman's Bath to develop radio ad concepts. The discussion...

2199: 5 Ways To Repurpose Your Awesome Blog Posts

15 Sep 2025

Contributed by Lukas

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, that something is "getting more utility out of all t...

2198: You're Doing Love Wrong, Part 2

14 Sep 2025

Contributed by Lukas

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

2197: Topic Showcase: Identity

13 Sep 2025

Contributed by Lukas

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...

2196: Video-Based Follow-Up Tool That's A Game-Changers

12 Sep 2025

Contributed by Lukas

Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, ...