The Level 10 Contractor Daily Podcast
Episodes
2243: Competing In A Crowded Marketplace
29 Oct 2025
Contributed by Lukas
This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his marke...
2242: Fly On The Wall: Coming Up With Company Slogans
28 Oct 2025
Contributed by Lukas
Today's episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they d...
2241: 5 Ways To Tighten Things Up
27 Oct 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… The economy's tightening—so should your business. Scrutin...
2240: Sunday Podcast: What Kind of Peace Do We Seek?
26 Oct 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2239: Topic Showcase: Level 10 Core Concepts
25 Oct 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2238: Webinar Replay: The Unified Contractor Marketing Framework
24 Oct 2025
Contributed by Lukas
Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every c...
2237: TBT: Innovation Formulas, Part 2
23 Oct 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas...
2236: 10 Things That Make Level 10 Websites Better Than Most
22 Oct 2025
Contributed by Lukas
Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through...
2235: Billboard Quick Tips
21 Oct 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is ...
2234: 5 Ways To Create Extra Revenue Streams
20 Oct 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is ...
2233: Sunday Podcast: Strengthen What's Good About The Lawn
19 Oct 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich's mess...
2232: Topic Showcase: Branding
18 Oct 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2231: Stern Advice To Small Remodelers
17 Oct 2025
Contributed by Lukas
As the title would suggest, this episode is geared toward smaller remodelers, and it has to do with having a fundamental understanding of what it take...
2230: TBT: Innovation Formulas, Part 1
16 Oct 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a bi...
2229: What I Learned About Marketing as a Juror on a Murder Trial
15 Oct 2025
Contributed by Lukas
Watch on YouTube: https://youtu.be/eYoYVbkEDX0 Today's podcast is interesting on many levels. Rich is going to tell you a story about the time when he...
2228: Keynote Replay: Rich on Branding in Toronto - Amazing Identity Workshop (Part 2)
14 Oct 2025
Contributed by Lukas
In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business ...
2227: 5 Ways To Negotiate Better Media Buys
13 Oct 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about negotiating those media deals. ...
2226: Sunday Podcast: If You Want Things To Change, You Have To Actually Do Things Differently
12 Oct 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich ...
2225: Topic Showcase: Educating The Customer
11 Oct 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. T...
2224: How To Wrap Your Arms Around All Things AI
10 Oct 2025
Contributed by Lukas
Contractors are drowning in software, data, and "AI" tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In th...
2224: How To Wrap Your Arms Around All Things AI
10 Oct 2025
Contributed by Lukas
Contractors are drowning in software, data, and "AI" tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In th...
2223: TBT: Marketing For Local Yokels
09 Oct 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Got a small, local business? Today we go back to 2014 fo...
2222: Leveraging Your Glass Breakage Warranty In Your Marketing
08 Oct 2025
Contributed by Lukas
This episode will provide a little boost for all of you out there who sell replacement windows. Rich is going to explain to you why you should offer a...
2221: Keynote Replay: Rich Throws Down Branding HARD in Toronto (Part 1)
07 Oct 2025
Contributed by Lukas
Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson's Building Supplies—with a powerhous...
2220: 5 Ways To Do Marketing Research For No Money
06 Oct 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… That something this round is tactfully market against your ...
2219: Sunday Podcast: Opportunity Knocks
05 Oct 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we...
2218: Topic Showcase: Storytelling
04 Oct 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Ri...
2217: Determining The Size of the Farm And Deciding Where To Start
03 Oct 2025
Contributed by Lukas
This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over ...
2216: TBT: Rich Writes Better Headlines For Window Ads
02 Oct 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today's episode is from a webinar Rich did called the Tu...
2215: Comparing Advertising To Classic Rock: A Strong Intro Is A Must
01 Oct 2025
Contributed by Lukas
Rich compares unforgettable classic rock intros to the opening lines of advertising. Just like great songs hook you instantly, ads must grab attention...
2214: Before and After Print Ad - Clemens Home Solutions
30 Sep 2025
Contributed by Lukas
When a client's print ad fell flat with a cheap gas-card gimmick, Rich stepped in. By weaving in Clemens Home Solutions' authentic story and values, h...
2213: 5 Ways to Tactfully Market Against Your Competitors
29 Sep 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… This round, we're talking about how to tactfully market aga...
2212: Sunday Podcast: Why Rich Men Can't Get Into Heaven
28 Sep 2025
Contributed by Lukas
Welcome to the Sunday Podcast… as you can see from the title of today's episode, it's about that famous scripture in the Bible about how it's easier...
2211: Topic Showcase: Joint Ventures
27 Sep 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...
2210: Cashing In On New Movers
26 Sep 2025
Contributed by Lukas
This episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure? Rich will have you convinced that this i...
2209: TBT: Making Your Identity Obvious
25 Sep 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called "Inn...
2208: Marketing Advice For A Startup Window Company
24 Sep 2025
Contributed by Lukas
If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That's exactly the quest...
2207: Four AI Personalities To Handle Your Leads & Customers
23 Sep 2025
Contributed by Lukas
Rich and Max Meade from Alivo explore four unique AI personalities designed to handle leads and customers. Discover how these AI tools improve respons...
2206: 5 Ways Your Website Is Failing... That You're Not Even Aware Of
22 Sep 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Is your website generating all the organic leads that it co...
2205: Sunday Podcast: We're Willing To Pay The Price, But At What Cost?
21 Sep 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2204: Topic Showcase: Offers
20 Sep 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...
2203: Entrepreneurship 201: The Story of Rich's Spectacular Business Failure
19 Sep 2025
Contributed by Lukas
If you've listened to this podcast consistently over the last two years, you've heard Rich allude to the fact that his company, Y2Marketing, crashed a...
2202: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted Ads
18 Sep 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where...
2201: Marketing Matters 57: A Great Overview of EOS in 45 Minutes (Tricia Drake)
17 Sep 2025
Contributed by Lukas
In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remode...
2200: Fly On The Wall - Rich Creates Radio Ads For Shugarman's Bath
16 Sep 2025
Contributed by Lukas
In this episode, you'll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman's Bath to develop radio ad concepts. The discussion...
2199: 5 Ways To Repurpose Your Awesome Blog Posts
15 Sep 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, that something is "getting more utility out of all t...
2198: You're Doing Love Wrong, Part 2
14 Sep 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2197: Topic Showcase: Identity
13 Sep 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...
2196: Video-Based Follow-Up Tool That's A Game-Changers
12 Sep 2025
Contributed by Lukas
Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, ...
2195: TBT: Home Show Strategies and Big Bill
11 Sep 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we've pulled out one of Rich's old "Open Forum Web...
Operation Lead Surge
10 Sep 2025
Contributed by Lukas
In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Su...
2192: Entrepreneurship 101: What Do You Want To Be When You Grow Up?
09 Sep 2025
Contributed by Lukas
This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he ...
2192: 5 Ways To "Wall Drug" Your Prospective Customers
08 Sep 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… We're going to visit Wall Drug… that middle-of-nowhere to...
2191: You're Doing Love Wrong
07 Sep 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2190: Topic Showcase: Online Reviews
06 Sep 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...
2189: Sales Leadership: How to Flip The 80/20 Rule in Your Favor
05 Sep 2025
Contributed by Lukas
Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from ...
2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them
04 Sep 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we're going to join Rich on what they used to call...
2187: Easy & Inexpensive Way To Significantly Increase Repeat & Referral Business
03 Sep 2025
Contributed by Lukas
This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY in...
2186: An Amazing Online Resource for Roofers and Other Contractors
02 Sep 2025
Contributed by Lukas
Rich interviews Heidi Ellsworth, founder of Roofer's Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to ...
2185: 5 Ways To Provide Social Proof To Your Prospects
01 Sep 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today's topic: Social Proof. What we're talking about here ...
2184: Be 100% Responsible
31 Aug 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2183: Topic Showcase: SEO
30 Aug 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...
2182: You First Have To Make People Want to Listen
29 Aug 2025
Contributed by Lukas
If you've read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… ...
2181: TBT - Incentive Programs for Referrals
28 Aug 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we're going back in time to December, 2012… an...
2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years
27 Aug 2025
Contributed by Lukas
Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years....
2179: Keynote Replay - Generating Online Leads - GAF Phoenix
26 Aug 2025
Contributed by Lukas
Rich's keynotes energize contractors to "make the jump" to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and ...
2178: 5 Ways To Make Your Website Content More Diggable
25 Aug 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… There are a few building blocks of the Level 10 philosophy ...
2177: Words Have DIfferent Meanings On Different Levels
24 Aug 2025
Contributed by Lukas
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2176: Topic Showcase: Injecting Fun Into Your Marketing
23 Aug 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Th...
2175: Dealing With Crummy Internet Lead Services
22 Aug 2025
Contributed by Lukas
Have you ever bought leads from Home Advisor or Modernize or similar companies? How'd it go? If you're like most companies--not all that well. But the...
2174: TBT - Canvassing Strategies That Work
21 Aug 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich d...
2173: Raising Your Prices
20 Aug 2025
Contributed by Lukas
Rich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFF...
2172: Quick Tips: Contests
19 Aug 2025
Contributed by Lukas
Have you ever thought about running a contest in your business as a lead generator? You know, like a sweepstakes… or a giveaway? As you're about to ...
2171: 5 Ways to Reach Out To Previous Customers
18 Aug 2025
Contributed by Lukas
Everybody knows that reaching out to your existing customer base is a great way to generate incremental sales… but for many contractors, it's one of...
2170: George Carlin on God
17 Aug 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2169: Topic Showcase: Referrals
16 Aug 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. H...
2168: Should I Use Landing Pages
15 Aug 2025
Contributed by Lukas
This podcast is an answer to an email that Rich received recently from a podcast listener about landing pages. It seems that RIch had mentioned on a w...
2167: TBT: 25 Identities
14 Aug 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, Rich walks you through the website home page ident...
2166: Two Recent Poo Poo Platters With Steaming Fresh Turds
13 Aug 2025
Contributed by Lukas
It's one of Rich's least favorite but most passionate topics today--the poo poo platter! This is a crappy radio or TV proposal that a TV or radio stat...
2165: Webinar Replay: Measuring KPI's for Growth and Profit
12 Aug 2025
Contributed by Lukas
Unlock the secrets to explosive business growth with Gary Cohen of CCN. "Managing KPIs" distills complex metrics into simple, actionable steps. Learn ...
2164: 5 Ways to Cash In On Information Offers
11 Aug 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Rich is going to talk about information offers. That's when...
2163: Can God Really Hear 7 Billion Prayers
10 Aug 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2162: Topic Showcase: Proximity Marketing
09 Aug 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. H...
2161: The Future of AI Call Center Management Is Here Right Now
08 Aug 2025
Contributed by Lukas
AI call center technology just got 30-50x smarter. Balto CEO Mark Bernstein reveals how their real-time AI coaching transforms call center reps into c...
2160: TBT - The Power of Habit
07 Aug 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we're dipping into the archives clear back to 2012...
2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender)
06 Aug 2025
Contributed by Lukas
Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline...
2158: The Lost Art of the Information Offer
05 Aug 2025
Contributed by Lukas
Okay, so you might be looking at the title of this podcast and be thinking, "what the heck is an information offer?" What we're talking about is in yo...
2157: 5 Ways to Come Up With Ideas For Engaging Blog Posts
04 Aug 2025
Contributed by Lukas
Another Monday means it's time for another installment of our "5 Ways To Monday" series… You know you need to write engaging blog posts… I mean, R...
2156: How To Slow Down Time As We Get Older
03 Aug 2025
Contributed by Lukas
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2155: Topic Showcase: Follow-Up
02 Aug 2025
Contributed by Lukas
This Topic Showcase episode compiles highlights from 2000+ Level 10 Contractor podcasts, focusing on post-rejection sales strategies. Rich explores ho...
2154: Friday Rant: Don't Let Perfect Be The Enemy of Good
01 Aug 2025
Contributed by Lukas
Fair warning, today's podcast has some elements of being political in it… but the message itself isn't political at all. It's about kindness, empath...
2153: TBT - Online Reviews
31 Jul 2025
Contributed by Lukas
Everyone knows online reviews are crucial, yet many contractors either lack them entirely or treat them as afterthoughts. Rich explores why reviews ar...
2152: PowerChat Podcast - Why Operation Lead Surge?
30 Jul 2025
Contributed by Lukas
This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on mag...
2151: How To Make a Fortune By Making No Profits
29 Jul 2025
Contributed by Lukas
The discussion explores how companies can sacrifice short-term profits to accelerate growth and generate larger future profits. Amazon serves as the p...
2150: 5 Ways to Improve Your Speed To Lead
28 Jul 2025
Contributed by Lukas
This podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing webs...
2149: 10 Ideas For Service In Your Local Community
27 Jul 2025
Contributed by Lukas
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
2148: Topic Showcase: Radio and TV
26 Jul 2025
Contributed by Lukas
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. H...
2147: Random Friday: Amazon Returns At Kohl's, Aggressive Lead Gen, Dueling Identities, & More!
25 Jul 2025
Contributed by Lukas
It's time for Random Friday… that's when Rich pulls out his notepad and talks about all the little bits and pieces of things that don't really warra...
2146: TBT - Publicity Stunts
24 Jul 2025
Contributed by Lukas
It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today we're going clear back to 2012 for a webinar Rich ...
2145 - A Plan for Getting From $6M to $20M
23 Jul 2025
Contributed by Lukas
What does it take to grow your company to twenty million dollars? That's the question this HVAC company had for Rich when they called to pick his brai...