The Level 10 Contractor Daily Podcast
Episodes
150: SEO Questions Answered
05 Feb 2020
Contributed by Lukas
Rich and Level 10 COO Bryan Bauman talk SEO with a Window Company that has great content on their website, but needs help on their SEO strategy.
149: From Zero To $80MM In 9 Years - Nissa Cleman
04 Feb 2020
Contributed by Lukas
Today you'll meet Nissa Cleman who grew her business to $80MM and sold it - in 9 years. Today's interview is her story of how she did it.
148: Rules For Business Partnerships
03 Feb 2020
Contributed by Lukas
Today's show is all about business partnerships... how to avoid having them go bad… and making sure you have contingency plans in place in case they...
147: Some Thoughts on Divorce
02 Feb 2020
Contributed by Lukas
Rich tells a story about a good friend of his who went through a divorce a few years ago… and how his friend failed to understand the underlying rea...
146: Facebook Ad Planning Strategy Session
01 Feb 2020
Contributed by Lukas
Today's show is a phone call between Rich and Level 10 Contractor Senior Copywriter, Dave Moffitt. On the call, they discuss Facebook ad strategies fo...
145: Lessons From Chick Fil A
31 Jan 2020
Contributed by Lukas
Rich will show you how CFA has grown their marketing messages beyond "look how good our food is," and how they've leaned into other identity points in...
144: 25 Identities
30 Jan 2020
Contributed by Lukas
On todays episode, Rich Talks identity and what it looks like when it's actually fleshed out and put into a website in real life. It's a webinar from ...
143: Advice for Newbies Who Are Just Getting Started
29 Jan 2020
Contributed by Lukas
Today is a strategy call that Rich did with a guy who runs a small landscaping/snow removal business and does not have experience with marketing. Rich...
142: Demanding Excellence, Casting Out Fear
28 Jan 2020
Contributed by Lukas
Its a Level 10 Tuesday… where Rich explores some of the elements that go into building an outstanding company that promises a lot and delivers even ...
141: Cleaning Out Your Nasty Bathrooms
27 Jan 2020
Contributed by Lukas
In this podcast, Rich is going to challenge you to search your business for things that you may be doing that people really don't like. Email Rich to ...
140: Ask Not What God Can Do For You
26 Jan 2020
Contributed by Lukas
Rich challenges our conventional thinking about what prayer is and how it works… and asks us to put a little more thought into what God needs US to ...
139: Random Saturday, Vol. 3
25 Jan 2020
Contributed by Lukas
Today's podcast is another episode of Random Saturday… where Rich is going to give us some of the insights and observations he's gathered throughout...
138: Using Technology To Save Lost Web Visitors
24 Jan 2020
Contributed by Lukas
Rich Talks with Brian Elias about his company 'Don't Go' that could help you land an extra 2-3 sales a month. Don't Go Website
137: TBT - Finding The Story
23 Jan 2020
Contributed by Lukas
Today's podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put th...
136: Rock Stars And Remodelers - Longevity Pays
22 Jan 2020
Contributed by Lukas
Today's episode is a mix between a tribute to Rich's favorite rock band, Rush, and weirdly, to your business--at the same time. Email Rich and chat ab...
135: Playing The Long Game Instead of the NOW Game
21 Jan 2020
Contributed by Lukas
On this Episode, a contractor thought he was getting on a call with Rich to discuss making his website better, what he ended up getting was a whole ne...
134: Hire Fast, Fire Faster
20 Jan 2020
Contributed by Lukas
Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so...
133: The Nine Year Lie
19 Jan 2020
Contributed by Lukas
Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95… and essentially, he's going to throw h...
132: Don't Be Afraid To Hit Below The Belt
18 Jan 2020
Contributed by Lukas
Today's episode is part of a strategy call between Rich and the owner of a small window company in Pennsylvania who he encourages to take the gloves o...
131: Buying Future Customers
17 Jan 2020
Contributed by Lukas
Rich gets an idea after hearing an ad for a real estate company...and he's figured out some creative ways to utilize similar concepts for remodeling a...
130: The Plain English Approach To Business Writing
16 Jan 2020
Contributed by Lukas
Today's episode is an old "Monopolize Your Marketplace" webinar Rich did where he goes through some of the most important concepts found in an outstan...
129: Pros and Cons of Pay Per Lead Advertising
15 Jan 2020
Contributed by Lukas
Today's show is about Pay-Per-Lead advertising. Rich covers why it's not generally available, how to do it anyway, what the pros and cons are, and sit...
128: Using Math To Determine Your Marketing Strategy
14 Jan 2020
Contributed by Lukas
Rich is going to walk you through the decision-making process he went through on behalf of a kitchen remodeling client in Virginia--deciding if he sho...
127: Extreme Makeover - Guessing Games Are For Children, Not Advertising
13 Jan 2020
Contributed by Lukas
Today's podcast is based on an ad review that Rich did for a contractor. We call it an extreme advertising makeover… Rich will walk you through the ...
126: Running Through Hurdles
12 Jan 2020
Contributed by Lukas
Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.
125: 50 First Dates: Building Relationships Through Advertising
11 Jan 2020
Contributed by Lukas
Advertising is about building relationships… you can't simply shout the same thing at people over and over again! You have to develop the relationsh...
124: Educating The Jury: Rifle vs Shotgun
10 Jan 2020
Contributed by Lukas
Rich tells a story about the time he was a juror in a murder trial and how that relates to your business and marketing! Work with Rich on Your Marketi...
123: TBT - Super Robust Proximity Marketing
09 Jan 2020
Contributed by Lukas
This ThrowBack Thursday focuses on the topic of not just Proximity Marketing… but what Rich calls "Super Robust Proximity Marketing."
122: Case Studies: What, Why, How, & Where
08 Jan 2020
Contributed by Lukas
Today is all about Case Studies; Case studies are a very under-used form of social proof…and Rich will guide you towards using them well. Reach out ...
121: You're In The New Business Business - Interview With Brian Elias
07 Jan 2020
Contributed by Lukas
On Today's episode, Rich does his first straight-up interview… with remodeling industry titan Brian Elias.
120: Online Reputation Management
06 Jan 2020
Contributed by Lukas
Rich is going to have a conversation with Level 10 Contractor's very own Katie Colihan - Talking all about online reputation management. Chat with Ric...
119: The Guy in the Gorilla Suit
05 Jan 2020
Contributed by Lukas
Rich is going to talk to you about something called "Selective Attention", which is where you don't notice things that are literally in front of your ...
118: Quick Tips for Online Reviews
04 Jan 2020
Contributed by Lukas
Today's episode is 5 quick tips for Online Reviews!
117: Advanced Media Negotiation Strategies
03 Jan 2020
Contributed by Lukas
Today's podcast episode is 2 parts… the first is a call with a TV station in Amarillo that Rich is negotiating with. The second is a follow up call ...
116: Predictions for 2020
02 Jan 2020
Contributed by Lukas
On today's podcast, Rich goes all "predict the future" on us and gives us 13 predictions for 2020. We Predict that Talking to Rich will help your busi...
115: Streaking into the New Year
01 Jan 2020
Contributed by Lukas
Todays episode is about achieving goals through what Rich calls "streaking"...in other words, doing something related to a goal of yours enough times,...
114: Backwards Goal Setting
31 Dec 2019
Contributed by Lukas
Rich is going to share with you a process he's used throughout his life to set goals that's a little bit backward and counter-intuitive. Have a goal o...
113: Canvassing Strategies That Work
30 Dec 2019
Contributed by Lukas
While it's not exactly THE most popular form of lead generation any more… Rich seems to think that canvassing can be profitable! On today's podcast,...
112: A Different Kind of New Year's Resolution
29 Dec 2019
Contributed by Lukas
Rich discusses the no-resolution approach to resolutions…. Or what he calls, the Un-Resolution.
111: The Guy Who Doesn't Want Leads
28 Dec 2019
Contributed by Lukas
Today, a bizarre strategy call Rich had with a contractor about generating leads with his website... or NOT! If you WOULD like leads from your website...
110: Radical Phone Selling
27 Dec 2019
Contributed by Lukas
Rich is going to share with you a very controversial approach to handling inbound leads. He's going to show you a radical approach to actually selling...
109: Oldest Known Video Of Rich Speaking
26 Dec 2019
Contributed by Lukas
This is audio that we pulled from the oldest known video of RIch speaking that exists anywhere. (We were only able to get our hands on 8 minutes of th...
108: Categories of Diggable Content, Part 2
25 Dec 2019
Contributed by Lukas
Merry Christmas! Today's episode is a continuation from yesterday - it's the last 4 categories of diggable content, with a total of about 30 identity ...
107: Categories of Diggable Content, Part 1
24 Dec 2019
Contributed by Lukas
A Christmas Present to you...Rich reads through a super-secret document that he and the Level 10 copywriting staff use to come up with Diggable conten...
106: Marketing Basics For Beginners
23 Dec 2019
Contributed by Lukas
Rich talks to a marketing newbie who has requested a website audit… and let's just say that the audit wasn't pretty. Rich walks her step by step thr...
105: The Real Meaning of Christmas: Entropy, Agape, & Atonement
22 Dec 2019
Contributed by Lukas
This week, the last of the series of Christmas podcasts, is a short message from Rich about the Real meaning of Christmas.
104: Random Saturday Vol 2
21 Dec 2019
Contributed by Lukas
Today's show is the 2nd installment of something Rich calls "Random Saturdays"... where he takes all the notes he's gathered for the month on random l...
103: What Percent of Sales Should I Spend on Marketing?
20 Dec 2019
Contributed by Lukas
One of the questions that Rich gets asked more than anything else is how much money should be budgeted for marketing. On Today's podcast Rich has a cl...
102: Stocking Stuffers
19 Dec 2019
Contributed by Lukas
Today's podcast episode is called STOCKING STUFFERS. What's that? It's a bunch of little random things that Rich put into a webinar a few years ago…...
101: Do What I Say, Not What I Do
18 Dec 2019
Contributed by Lukas
Today's Show is about making sure your prospects have enough information BEFORE the sales meeting so that they don't get bogged down on price or optio...
100: How We Create Identities & Web Copy
17 Dec 2019
Contributed by Lukas
The purpose of today's episode is to give you a good idea of what Level 10 Clients can expect when working with our team to create a brand new website...
99: 5 Levels of Advertising Offers
16 Dec 2019
Contributed by Lukas
Rich is going to cover 5 different levels of offers… from super hardcore, "call now, buy now, and if you do you'll get a special discount" kinds of ...
98: Taiwan Christmas, 1988
15 Dec 2019
Contributed by Lukas
On this Show, Rich will share with you an experience he had way back in 1988 while serving as a missionary in Taiwan. Check out the Pictures from Ric...
97: Which Sales Comp Model Is Best?
14 Dec 2019
Contributed by Lukas
Today's podcast episode comes from a spur of the moment request from a Level 10 client who called Rich and wanted to talk to him about their sales com...
96: Too Much Hunting, Not Enough Farming
13 Dec 2019
Contributed by Lukas
Today's show came from a question on the Level 10 Contractor Website about growing your business with aggregated leads. Email your question or schedul...
95: Home Show Webinar, Part 2
12 Dec 2019
Contributed by Lukas
Today Rich is going to jump right back into the Home Show Triple Play Strategy and show you how the big bill and home improvement giveaways work. Talk...
94: PlyGem Webinar - Common Marketing Mistakes SOLVED!
11 Dec 2019
Contributed by Lukas
Today's podcast is a recording of a webinar he did with Ply Gem windows back in November on the topic of 5 Remodeling Marketing Mistakes. Schedule a S...
93: You Have a Great Story...So Tell It!
10 Dec 2019
Contributed by Lukas
In today's episode, you'll quickly discover that an owner of a flooring store has some really great stories locked away… and Rich is just dying to p...
92: Why You Never Get Referrals
09 Dec 2019
Contributed by Lukas
Today is all about Referrals. And why you really don't get that many. There is a way that you can dramatically increase your referrals… but it does ...
91: Wise Men Still Seek Him
08 Dec 2019
Contributed by Lukas
Today is another Christmas story that Rich wrote--this one actually dates all the way back to 1997 and manages to wrap a Christmas story into a story ...
90: Pour Some Gasoline On The Fire
07 Dec 2019
Contributed by Lukas
Rich talks with a BathFitter franchisee who is doing really well… but is struggling to figure out how to take it to the next level. After a little b...
89: How To Prepare For A Possible Recession
06 Dec 2019
Contributed by Lukas
On this episode, you'll hear Rich talking about some possible triggers for a recession… and what to do right now to prepare so you weather the storm...
88: Home Show Webinar
05 Dec 2019
Contributed by Lukas
Home show season is coming up for most of you right after the new year, and Rich wants to help you maximize the number and quality of leads you get th...
87: How We Create Diggable Content
04 Dec 2019
Contributed by Lukas
Today Rich has invited Level 10 Contractor Senior Copywriter Dave Moffitt on the podcast with him to describe the process he uses to come up with idea...
86: Why You Must Have A WordPress Website
03 Dec 2019
Contributed by Lukas
Rich gets into a conversation with a contractor in the ATL, who was disappointed to hear that he was going to need to upgrade his website to WordPress...
85: Quick Tips: Proximity Marketing
02 Dec 2019
Contributed by Lukas
In Rich's experience, proximity marketing doesn't work…. Which is why he's completely overhauled the entire process so that it does. Today's episode...
84: Country Christmas 1948
01 Dec 2019
Contributed by Lukas
Today's Episode is a Christmas story Rich wrote in 2011 to honor his dad and his grandparents. The story is mostly true… and it was told by his gran...
83: Don't Deal With D-Bags
30 Nov 2019
Contributed by Lukas
On the podcast, Rich will talk about guarding against ANYTHING that unnecessarily throws a monkey wrench into the mental psyche of your people. Busine...
82: If You Think That's Good, I'm Just Getting Started
29 Nov 2019
Contributed by Lukas
Today's podcast is a strategy call Rich had with a successful remodeler who was looking for ways to take it to the next level. You'll hear Rich's advi...
81: Things To Be Thankful For
28 Nov 2019
Contributed by Lukas
Rich has a list of about 60 things that are proof positive that, despite its problems, things are better in our country than they've ever been before!
80: You Have No Idea How Lucky You Are
27 Nov 2019
Contributed by Lukas
Rich will show you exactly how lucky you were to be born in this country, to live in the nice neighborhood you do… even how lucky you are to have el...
79: How And When To Fire The Owner
26 Nov 2019
Contributed by Lukas
Rich Talks with a woman hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear...
78: How To Make People Hate Your Website
25 Nov 2019
Contributed by Lukas
On Today's Show, you'll hear Rich talk about a company who gave an enormous amount of money to one of those "expert" website companies… and saw thei...
77: Everything's Amazing And Nobody's Happy
24 Nov 2019
Contributed by Lukas
In this episode, Rich gives some practical advice for dealing with the negativity that seems to surround us all the time: Lighten up, ignore the negat...
76: Random Saturday, Vol 1
23 Nov 2019
Contributed by Lukas
Rich covers 7 random topics that don't really conveniently fit anywhere else in any other podcast. It's a fast and fun format, and Rich tries to tie e...
75: Creative Ways To Find And Hire Workers
22 Nov 2019
Contributed by Lukas
Today's episode deals with a problem that just about everyone is stressed out about these days… with the economy booming, and everybody's employed…...
74: 5 Biggest Marketing Mistakes, Part 5
21 Nov 2019
Contributed by Lukas
Today we conclude our 5-part Throw Back Thursday series on "The 5 biggest marketing mistakes." Today's episode is called "Stopping Short" which has to...
73: SEO and The Importance of Weeding The Garden
20 Nov 2019
Contributed by Lukas
Today's podcast is a deep dive into the part of SEO that Rich and the Level 10 crew call "weeding the garden." Rich talks with Level 10 Contractor's S...
72: Should I Star in My Own Ads?
19 Nov 2019
Contributed by Lukas
Today's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should i star in my own tv and radio commercials? It's ...
71: Scaling Your Business To Handle $10MM
18 Nov 2019
Contributed by Lukas
Question: How do you make sure your company won't collapse under its own weight if and when you DO get to $10MM? That's what the manager of a $4MM res...
70: God Loves the Druggies
17 Nov 2019
Contributed by Lukas
Rich is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using hi...
69: Triple Pane Window Radio Ads
16 Nov 2019
Contributed by Lukas
We're going to listen to some Radio ads that Rich has written over the years for a client that specializes in selling triple pane windows… The chall...
68: The Curse Of Knowledge
15 Nov 2019
Contributed by Lukas
The more you know, the harder it is to communicate effectively with people who DON'T know. This is one of those episodes that is fundamental and found...
67: 5 Biggest Marketing Mistakes, Part 4
14 Nov 2019
Contributed by Lukas
Today's Marketing mistake is called "Ignoring future buyers." Most marketing only focuses on NOW buyers, and completely ignores those who are just con...
66: We Doubled Our Ad Budget, But Sales Didn't Increase
13 Nov 2019
Contributed by Lukas
What happens when you spend more money on your marketing, but don't get any better results? That's exactly what happened to a 5 million dollar Canadia...
65: Pimp My Ride
12 Nov 2019
Contributed by Lukas
What could YOU do to stand out from the crowd? Rich is about to tell you. Can you make your colors stand out more? Can you make something bigger? Or h...
64: Extreme Makeover: Closet Rehash Letter
11 Nov 2019
Contributed by Lukas
On today's episode Rich is going to help you understand how to write better copy for sales letters...AND at the same time, he's going to give you a ki...
63: My 95-Year Old Grandfather Still Won't Talk About WWII
10 Nov 2019
Contributed by Lukas
Today is a special Veteran's day episode… Rich pays tribute to his grandfather who served in World War 2… and tries to make sense of the horrors o...
62: Our 25th Anniversary: Paths Walked & Lessons Learned
09 Nov 2019
Contributed by Lukas
Rich takes a stroll down memory lane and talks about some of the ups and downs he's experienced in his career… and gives hope to all you entrepreneu...
61: Marketsharp Webinar on Branding
08 Nov 2019
Contributed by Lukas
Today's Show is a recording of a webinar that Rich did last week called "Why Brand Building Should Be Your #1 Priority." He talks about the hierarchy ...
60: 5 Biggest Marketing Mistakes, Part 3
07 Nov 2019
Contributed by Lukas
On Today's Throwback Thursday... we move on to Mistake #3 in our series of Marketing mistakes, which is called "Right Message, Wrong Time." Rich is go...
59: Kitchen Tune-Up Radio Ads
06 Nov 2019
Contributed by Lukas
Rich shows you six new ads for Kitchen Tune Up… along with some commentary on each one. As a bonus, Rich spends a few minutes at the end of the podc...
58: You Can't Charge High Prices, Then Turn Around And Refuse To Pay Them
05 Nov 2019
Contributed by Lukas
Today's show is about the disconnect that happens when you attempt to command high prices for your products and services, but then cheap out and aren'...
57: The Guy Who Doesn't Get It & Never Will
04 Nov 2019
Contributed by Lukas
On today's strategy call with Rich, the caller is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out h...
56: The Biggest Liar You'll Face All Day
03 Nov 2019
Contributed by Lukas
Today's topic is hypocrisy… and how to hopefully eliminate it. In this episode, Rich tells another story about running, and even though running may ...
55: Hosting Problems & Solutions
02 Nov 2019
Contributed by Lukas
Today's Podcast: Website hosting. It's an episode with Rich and Brian Bauman (COO of Level 10 Contractor) talking about when a 30 million dollar compa...
54: Positioning Yourself As The Expert
01 Nov 2019
Contributed by Lukas
Today's podcast is about positioning yourself as an expert and the real secret to marketing success. Rich asks lots of questions to get to the heart o...
53: 5 Biggest Marketing Mistakes, Part 2
31 Oct 2019
Contributed by Lukas
Today's episode - "The Platitude Trap". Some of what you're going to learn today is AWESOME stuff that, quite frankly, just isn't talked about that mu...
52: Why I Just Paid Outlandish Prices For Radio
30 Oct 2019
Contributed by Lukas
Today is another real live media buying case study but, with a twist. Rich ended up paying more for radio for this client in this market than he's pai...
51: Financing, Your Secret Weapon
29 Oct 2019
Contributed by Lukas
Rich loves him some financing. So, today he's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just ...