The Level 10 Contractor Daily Podcast
Episodes
101: Do What I Say, Not What I Do
18 Dec 2019
Contributed by Lukas
Today's Show is about making sure your prospects have enough information BEFORE the sales meeting so that they don't get bogged down on price or optio...
100: How We Create Identities & Web Copy
17 Dec 2019
Contributed by Lukas
The purpose of today's episode is to give you a good idea of what Level 10 Clients can expect when working with our team to create a brand new website...
99: 5 Levels of Advertising Offers
16 Dec 2019
Contributed by Lukas
Rich is going to cover 5 different levels of offers… from super hardcore, "call now, buy now, and if you do you'll get a special discount" kinds of ...
98: Taiwan Christmas, 1988
15 Dec 2019
Contributed by Lukas
On this Show, Rich will share with you an experience he had way back in 1988 while serving as a missionary in Taiwan. Check out the Pictures from Ric...
97: Which Sales Comp Model Is Best?
14 Dec 2019
Contributed by Lukas
Today's podcast episode comes from a spur of the moment request from a Level 10 client who called Rich and wanted to talk to him about their sales com...
96: Too Much Hunting, Not Enough Farming
13 Dec 2019
Contributed by Lukas
Today's show came from a question on the Level 10 Contractor Website about growing your business with aggregated leads. Email your question or schedul...
95: Home Show Webinar, Part 2
12 Dec 2019
Contributed by Lukas
Today Rich is going to jump right back into the Home Show Triple Play Strategy and show you how the big bill and home improvement giveaways work. Talk...
94: PlyGem Webinar - Common Marketing Mistakes SOLVED!
11 Dec 2019
Contributed by Lukas
Today's podcast is a recording of a webinar he did with Ply Gem windows back in November on the topic of 5 Remodeling Marketing Mistakes. Schedule a S...
93: You Have a Great Story...So Tell It!
10 Dec 2019
Contributed by Lukas
In today's episode, you'll quickly discover that an owner of a flooring store has some really great stories locked away… and Rich is just dying to p...
92: Why You Never Get Referrals
09 Dec 2019
Contributed by Lukas
Today is all about Referrals. And why you really don't get that many. There is a way that you can dramatically increase your referrals… but it does ...
91: Wise Men Still Seek Him
08 Dec 2019
Contributed by Lukas
Today is another Christmas story that Rich wrote--this one actually dates all the way back to 1997 and manages to wrap a Christmas story into a story ...
90: Pour Some Gasoline On The Fire
07 Dec 2019
Contributed by Lukas
Rich talks with a BathFitter franchisee who is doing really well… but is struggling to figure out how to take it to the next level. After a little b...
89: How To Prepare For A Possible Recession
06 Dec 2019
Contributed by Lukas
On this episode, you'll hear Rich talking about some possible triggers for a recession… and what to do right now to prepare so you weather the storm...
88: Home Show Webinar
05 Dec 2019
Contributed by Lukas
Home show season is coming up for most of you right after the new year, and Rich wants to help you maximize the number and quality of leads you get th...
87: How We Create Diggable Content
04 Dec 2019
Contributed by Lukas
Today Rich has invited Level 10 Contractor Senior Copywriter Dave Moffitt on the podcast with him to describe the process he uses to come up with idea...
86: Why You Must Have A WordPress Website
03 Dec 2019
Contributed by Lukas
Rich gets into a conversation with a contractor in the ATL, who was disappointed to hear that he was going to need to upgrade his website to WordPress...
85: Quick Tips: Proximity Marketing
02 Dec 2019
Contributed by Lukas
In Rich's experience, proximity marketing doesn't work…. Which is why he's completely overhauled the entire process so that it does. Today's episode...
84: Country Christmas 1948
01 Dec 2019
Contributed by Lukas
Today's Episode is a Christmas story Rich wrote in 2011 to honor his dad and his grandparents. The story is mostly true… and it was told by his gran...
83: Don't Deal With D-Bags
30 Nov 2019
Contributed by Lukas
On the podcast, Rich will talk about guarding against ANYTHING that unnecessarily throws a monkey wrench into the mental psyche of your people. Busine...
82: If You Think That's Good, I'm Just Getting Started
29 Nov 2019
Contributed by Lukas
Today's podcast is a strategy call Rich had with a successful remodeler who was looking for ways to take it to the next level. You'll hear Rich's advi...
81: Things To Be Thankful For
28 Nov 2019
Contributed by Lukas
Rich has a list of about 60 things that are proof positive that, despite its problems, things are better in our country than they've ever been before!
80: You Have No Idea How Lucky You Are
27 Nov 2019
Contributed by Lukas
Rich will show you exactly how lucky you were to be born in this country, to live in the nice neighborhood you do… even how lucky you are to have el...
79: How And When To Fire The Owner
26 Nov 2019
Contributed by Lukas
Rich Talks with a woman hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear...
78: How To Make People Hate Your Website
25 Nov 2019
Contributed by Lukas
On Today's Show, you'll hear Rich talk about a company who gave an enormous amount of money to one of those "expert" website companies… and saw thei...
77: Everything's Amazing And Nobody's Happy
24 Nov 2019
Contributed by Lukas
In this episode, Rich gives some practical advice for dealing with the negativity that seems to surround us all the time: Lighten up, ignore the negat...
76: Random Saturday, Vol 1
23 Nov 2019
Contributed by Lukas
Rich covers 7 random topics that don't really conveniently fit anywhere else in any other podcast. It's a fast and fun format, and Rich tries to tie e...
75: Creative Ways To Find And Hire Workers
22 Nov 2019
Contributed by Lukas
Today's episode deals with a problem that just about everyone is stressed out about these days… with the economy booming, and everybody's employed…...
74: 5 Biggest Marketing Mistakes, Part 5
21 Nov 2019
Contributed by Lukas
Today we conclude our 5-part Throw Back Thursday series on "The 5 biggest marketing mistakes." Today's episode is called "Stopping Short" which has to...
73: SEO and The Importance of Weeding The Garden
20 Nov 2019
Contributed by Lukas
Today's podcast is a deep dive into the part of SEO that Rich and the Level 10 crew call "weeding the garden." Rich talks with Level 10 Contractor's S...
72: Should I Star in My Own Ads?
19 Nov 2019
Contributed by Lukas
Today's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should i star in my own tv and radio commercials? It's ...
71: Scaling Your Business To Handle $10MM
18 Nov 2019
Contributed by Lukas
Question: How do you make sure your company won't collapse under its own weight if and when you DO get to $10MM? That's what the manager of a $4MM res...
70: God Loves the Druggies
17 Nov 2019
Contributed by Lukas
Rich is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using hi...
69: Triple Pane Window Radio Ads
16 Nov 2019
Contributed by Lukas
We're going to listen to some Radio ads that Rich has written over the years for a client that specializes in selling triple pane windows… The chall...
68: The Curse Of Knowledge
15 Nov 2019
Contributed by Lukas
The more you know, the harder it is to communicate effectively with people who DON'T know. This is one of those episodes that is fundamental and found...
67: 5 Biggest Marketing Mistakes, Part 4
14 Nov 2019
Contributed by Lukas
Today's Marketing mistake is called "Ignoring future buyers." Most marketing only focuses on NOW buyers, and completely ignores those who are just con...
66: We Doubled Our Ad Budget, But Sales Didn't Increase
13 Nov 2019
Contributed by Lukas
What happens when you spend more money on your marketing, but don't get any better results? That's exactly what happened to a 5 million dollar Canadia...
65: Pimp My Ride
12 Nov 2019
Contributed by Lukas
What could YOU do to stand out from the crowd? Rich is about to tell you. Can you make your colors stand out more? Can you make something bigger? Or h...
64: Extreme Makeover: Closet Rehash Letter
11 Nov 2019
Contributed by Lukas
On today's episode Rich is going to help you understand how to write better copy for sales letters...AND at the same time, he's going to give you a ki...
63: My 95-Year Old Grandfather Still Won't Talk About WWII
10 Nov 2019
Contributed by Lukas
Today is a special Veteran's day episode… Rich pays tribute to his grandfather who served in World War 2… and tries to make sense of the horrors o...
62: Our 25th Anniversary: Paths Walked & Lessons Learned
09 Nov 2019
Contributed by Lukas
Rich takes a stroll down memory lane and talks about some of the ups and downs he's experienced in his career… and gives hope to all you entrepreneu...
61: Marketsharp Webinar on Branding
08 Nov 2019
Contributed by Lukas
Today's Show is a recording of a webinar that Rich did last week called "Why Brand Building Should Be Your #1 Priority." He talks about the hierarchy ...
60: 5 Biggest Marketing Mistakes, Part 3
07 Nov 2019
Contributed by Lukas
On Today's Throwback Thursday... we move on to Mistake #3 in our series of Marketing mistakes, which is called "Right Message, Wrong Time." Rich is go...
59: Kitchen Tune-Up Radio Ads
06 Nov 2019
Contributed by Lukas
Rich shows you six new ads for Kitchen Tune Up… along with some commentary on each one. As a bonus, Rich spends a few minutes at the end of the podc...
58: You Can't Charge High Prices, Then Turn Around And Refuse To Pay Them
05 Nov 2019
Contributed by Lukas
Today's show is about the disconnect that happens when you attempt to command high prices for your products and services, but then cheap out and aren'...
57: The Guy Who Doesn't Get It & Never Will
04 Nov 2019
Contributed by Lukas
On today's strategy call with Rich, the caller is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out h...
56: The Biggest Liar You'll Face All Day
03 Nov 2019
Contributed by Lukas
Today's topic is hypocrisy… and how to hopefully eliminate it. In this episode, Rich tells another story about running, and even though running may ...
55: Hosting Problems & Solutions
02 Nov 2019
Contributed by Lukas
Today's Podcast: Website hosting. It's an episode with Rich and Brian Bauman (COO of Level 10 Contractor) talking about when a 30 million dollar compa...
54: Positioning Yourself As The Expert
01 Nov 2019
Contributed by Lukas
Today's podcast is about positioning yourself as an expert and the real secret to marketing success. Rich asks lots of questions to get to the heart o...
53: 5 Biggest Marketing Mistakes, Part 2
31 Oct 2019
Contributed by Lukas
Today's episode - "The Platitude Trap". Some of what you're going to learn today is AWESOME stuff that, quite frankly, just isn't talked about that mu...
52: Why I Just Paid Outlandish Prices For Radio
30 Oct 2019
Contributed by Lukas
Today is another real live media buying case study but, with a twist. Rich ended up paying more for radio for this client in this market than he's pai...
51: Financing, Your Secret Weapon
29 Oct 2019
Contributed by Lukas
Rich loves him some financing. So, today he's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just ...
50: What Should I Put On My PPC Landing Page?
28 Oct 2019
Contributed by Lukas
Today's episode is a strategy session. The Client had a question about Pay-Per-Click landing pages, and specifically, what kind of information should ...
49: When Bad Things Happen To Good People
27 Oct 2019
Contributed by Lukas
Rich shares about having the perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to...
48: How To Get Good Video Testimonials
26 Oct 2019
Contributed by Lukas
Today's episode is all about getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos say things tha...
47: Competing In A Crowded Marketplace
25 Oct 2019
Contributed by Lukas
This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his marke...
46: 5 Biggest Marketing Mistakes, Intro & Part 1
24 Oct 2019
Contributed by Lukas
In this Throwback Thursday episode, Rich teaches that there are fundamentals in marketing that never change, but you may need to adapt your tactics to...
45: Feel Good Ads
23 Oct 2019
Contributed by Lukas
Rich is going to talk about "Feel Good Ads." As you develop your identity, you're going to want to give people an idea that you're not just a good com...
44: The Company Meeting That Blew Me Away
22 Oct 2019
Contributed by Lukas
In today's podcast, Rich is going to tell you about a time when he went out to meet a new client to conduct an Identity Consultation. They invited him...
43: All Competitors Lie, So What's The Point?
21 Oct 2019
Contributed by Lukas
Today we have a strategy call between Rich and a guy who runs a solar company in California. When Rich brings up the topic of identity, the guy agrees...
42: Let's Talk About Hopelessness
20 Oct 2019
Contributed by Lukas
On today's podcast, Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… and the common c...
41: Down The Rabbit Hole From Any Page (Website Launch)
19 Oct 2019
Contributed by Lukas
Rich is going to be talking to Level 10 Contractor COO Bryan Bauman about a new client website the company just launched… you can find it at Xterior...
40: Moving Beyond Your Bread and Butter
18 Oct 2019
Contributed by Lukas
On Today's episode, Rich talks about Your "Bread and Butter". Your bread and butter are all the marketing activities that you engage in that reliably ...
39: TBT - Psychology of Marketing, Part 2
17 Oct 2019
Contributed by Lukas
Today's podcast is… you guessed it… the Psychology or Marketing, Part 2. This time around, Rich is going to cover the topics of Accelerated Discon...
38: Why You're Chicken To Raise Your Prices… And Why You Should Do It Anyway
16 Oct 2019
Contributed by Lukas
Today Rich is going to talk about raising your prices so you can afford to build your brand. He's talk about your Ignition Code--which is all about ha...
37: Why Building A Brand Should Be Your #1 Marketing Focus
15 Oct 2019
Contributed by Lukas
In this podcast, you're going to learn a LOT about branding, and every single word is specific to remodeling and home services contractors. He's going...
36: Coming Up With A Killer Client Slogan
14 Oct 2019
Contributed by Lukas
On Today's episode, you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogan...
35: I Hate These Stupid Macarons - Accuser or Advocate?
13 Oct 2019
Contributed by Lukas
Today Rich is going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably...
34: Chicago Radio Negotiations
12 Oct 2019
Contributed by Lukas
In today's episode, Rich will share about taking a $5,000 a month proposal from a radio station in Chicago and negotiating it down to less than $3,500...
33: Why Most SEO Actually Hurts Your Rankings
11 Oct 2019
Contributed by Lukas
Today's episode is a strategy session between Rich and the owner of a small roofing & siding company. These guys have been in business a LONG time, bu...
32: TBT - The Psychology of Marketing, Part 1
10 Oct 2019
Contributed by Lukas
It's a Throw Back Thursday, so this is a webinar out of the vault, talking about the Psychology of Marketing. Just about every marketing principle tha...
31: Client Strategy Session - Core Values, Story Telling, Digable Content, & Facebook Advertising
09 Oct 2019
Contributed by Lukas
On This podcast, you're going to be a fly on the wall as you listen to Rich strategize with one of his clients about many topics, including why he's s...
30: Brand Ambassador Program
08 Oct 2019
Contributed by Lukas
Today's podcast is all about Implementing a "Brand Ambassador Program." What we're talking about is hiring a person to drive around and give gifts to ...
29: 172 Hardwood Dowel Rods
07 Oct 2019
Contributed by Lukas
If you've read the book, "Unlocking Unlimited Lead Flow", then the topic of today's podcast will be very familiar. This is the story of the 172 hardwo...
28: How To Remove Warts, With Or Without A Miracle
06 Oct 2019
Contributed by Lukas
On Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's episode is definitely more on th...
27: Guild Quality Webinar - Mindset, Identity, Media, And More
05 Oct 2019
Contributed by Lukas
Today's show is a recording of a webinar Rich recently did for Guild Qualities' customers. On the podcast, you'll hear some familiar concepts of minds...
26: Kitchen Tune-Up Keynote
04 Oct 2019
Contributed by Lukas
Rich addresses 250 people at the Kitchen Tune Up Franchisee Annual "Reunion," and he lets them know in no uncertain terms that he's there to help them...
25: TBT - 100 POWER Statements
03 Oct 2019
Contributed by Lukas
Rich is always talking about communicating with Power, Precision, and Passion. On this throwback webinar, called "100 Power Statements", Rich has writ...
24 - WDDA Keynote: Google's Never Going To Buy Anything From You
02 Oct 2019
Contributed by Lukas
Rich recently gave a keynote to the members of WDDA at their Dealer Day meeting in Atlanta. He talks about Identity as the keystone for all of your ma...
23: Ameritech Windows Website Launch
01 Oct 2019
Contributed by Lukas
Rich will walk you through a brand new website we just launched here at Level 10 Contractor for one of our clients. This is a great chance to learn ab...
22: Different Levels of Diggable Blog Posts
30 Sep 2019
Contributed by Lukas
Rich unlocks the concept of Diggability for you… he'll give you detailed examples of the good, the bad, and the ugly of SEO and blog content for you...
21: Good or Bad, Hard to Say
29 Sep 2019
Contributed by Lukas
Today's show is all about perspective. You're going to meet two very different people with two very different stories--David, and Jack. *** David Gogg...
20: Keep Sticker Shock From Killing Your Deals (Quick Tips)
28 Sep 2019
Contributed by Lukas
Today - it's 7 quick tips, about PRICE CONDITIONING. Most contractors are leaning too hard on their salesmen to do all the heavy lifting… which can ...
19: Quit Your Whining and Get Back At It!
27 Sep 2019
Contributed by Lukas
Today's podcast is blunt-force advice Rich gave a 72-year old remodeler who had hit a patch of bad luck, and was having a hard time recovering. And, t...
18: Can David Really Beat Goliath?
26 Sep 2019
Contributed by Lukas
It's throwback Thursday. Today's show is from a webinar Rich did a few years ago… called "Can David Really Beat Goliath?" Do YOU think it's possible...
17: Gfour Marketing Webinar - Creating Great Content
25 Sep 2019
Contributed by Lukas
Today's podcast is on the topic of creating great content. You'll hear about identity and a systematized approach to creating content, which includes ...
16: We Earned 125 Consecutive 5-Star Reviews
24 Sep 2019
Contributed by Lukas
Today, a conversation between Rich Harshaw and Drew Barto, the Marketing Director for Energy Swing Windows in Pittsburgh. Drew talks about how Energy ...
15: How to Create a Compelling About Us Page
23 Sep 2019
Contributed by Lukas
Today's show is about the lowly, usually forgotten ABOUT US page. The "About Us" page can be the page that has the best chance of HUMANIZING your comp...
14: It's About Time To Think of your Family
22 Sep 2019
Contributed by Lukas
On this episode, Rich throws himself under the bus for some of the things he's done wrong in his life as it relates to families… and tells a really ...
13: Time to Grow Up And Stop being a Toddler
21 Sep 2019
Contributed by Lukas
On this episode: A strategy call between Rich and the manager of a shutter manufacturer in Utah… Rich realizes that this company… and it's marketi...
12: The Two Major Parts of Your Identity
20 Sep 2019
Contributed by Lukas
A Strategy Session Rich had with an up and coming window company in New York; they're in the process of building a new website, but then they realized...
11: How to Make the Jump to $10MM
19 Sep 2019
Contributed by Lukas
Today's podcast is a recording of a webinar that Rich did for Marketsharp in June. The topic is "How to make the jump to ten million plus…" and is a...
10: Do It Right or Don't Do It At All!
18 Sep 2019
Contributed by Lukas
All About Strategy.... Todays Podcast is a call between Rich and a roofing and siding contractor in Atlanta. Rich will guide him through a detailed Id...
09: Same old Stupid - The Desperate Need For Self-Awareness
17 Sep 2019
Contributed by Lukas
Todays episode is about Self Awareness… and how it's a vital trait in the Level 10 Ethos. Rich is going to tell you about a roofing company that sev...
08: How to Find & Price Voice Talent, And New Radio Ads
16 Sep 2019
Contributed by Lukas
Rich shares some new radio ads that he just had cut for a client...and he gives you the thought process behind the ads. Plus, he shares with you how t...
07: The Time My Body Betrayed Me Because my mind told it to quit
15 Sep 2019
Contributed by Lukas
Today's Podcast is all about beliefs… and how your subconscious is really in control, no matter how badly you might want your conscious mind to over...
06: Creating a Proper Marketing Budget And Spending it Wisely
14 Sep 2019
Contributed by Lukas
Rich talks to the owner of an exterior remodeling company in Florida with an owner who has his eye on selling the business and retiring. One small cat...
05: Why Doesn't This Company Want A 50% Better Radio Buy?
13 Sep 2019
Contributed by Lukas
Rich walks you through how he was able to negotiate a radio deal for a company in Atlanta that was 50 to 100 percent better than what they had been ge...
04: TBT: Customer Service
12 Sep 2019
Contributed by Lukas
Today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications, ...
03: Remembering 911 - Overcoming Devastating Obstacles
11 Sep 2019
Contributed by Lukas
Today's podcast is in memorial of 911… but with a twist . Rich talks about facing up to devastating obstacles that appear in our lives, and how we c...
02: Stop Worrying About Your Competition Worry about Your Customers!
10 Sep 2019
Contributed by Lukas
It's a Level 10 Tuesday! Rich teaches you the mindset and actions necessary to really grow your company ...today its about your competition… and ho...