The Level 10 Contractor Daily Podcast

251: Becoming The Social Media Mayor of Your Town

16 May 2020

Contributed by Lukas

Today's episode is about upping your social media game… and to accomplish that, you have to focus on delivering interesting, relevant content to you...

250: In N Out Burger Actually Sucks

15 May 2020

Contributed by Lukas

Why does Rich Think In & Out Burger sucks? It may have something to do with him being from Texas, but it almost definitely has to do with Selling to f...

249: B2B Marketing For Contractors

14 May 2020

Contributed by Lukas

Rich talks about Business to Business marketing for contractors… from a recording of a webinar that Rich did a couple of years ago, he gives some in...

248: Diggable Content Update

13 May 2020

Contributed by Lukas

Rich shares 3 diggable blog posts that will help you quickly understand why people will read them, click from article to article… and DIG through yo...

247: Three Steps To Great Marketing

12 May 2020

Contributed by Lukas

On today's podcast, Rich walks you through a 3 step formula that he swiped from Jim Rohn! You'll see how well it follows what Level 10 is all about.

246: The Nuts & Bolts of Radio Advertising

11 May 2020

Contributed by Lukas

Today Rich covers the nuts & bolts of Radio Advertising. He gives 4 steps--making the right buy, dealing with the lead tracking problem, choosing a vo...

245: Mother's Day Message

10 May 2020

Contributed by Lukas

Today's episode is a Mother's Day message from Rich!

244: Screw the Pandemic

09 May 2020

Contributed by Lukas

Rich'll tell you about one of his Level 10 Clients and how they just had their three highest sales days EVER…. Right in the middle of locked down Ca...

243: Why My Client Couldn't Convert Low-Cost PPC Leads

08 May 2020

Contributed by Lukas

Rich talks about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it D...

242: Monopolize Your Marketplace, Disc 10

07 May 2020

Contributed by Lukas

This is week 10 out of 10 of our TBT series where we've been making our way through the original Monopolize Your Marketplace 10 CD set.

241: Playing Offense vs. Playing Defense

06 May 2020

Contributed by Lukas

Rich explores the difference in mindset for leaders of companies who primarily play offense vs. the mindset of those who primarily play defense.

240: Radio Success Case Study - Horizon Services

05 May 2020

Contributed by Lukas

Today's podcast is a case study from one of Rich's old favorite clients, Horizon Services - focusing on their journey of growth through radio advertis...

239: How To Trash Talk Your Competitors Without Looking Like A Jerk

04 May 2020

Contributed by Lukas

Today's episode is all about trash talking your competitors… but doing it without looking like a jerk.

238: Prayer: Maybe You're Doing It Wrong

03 May 2020

Contributed by Lukas

Rich talks about prayer--and some possible reasons why it just doesn't seem to work for some people.

237: Doubling Down on Glass Breakage Warranties

02 May 2020

Contributed by Lukas

Today Rich provides a little boost for those who sell replacement windows. Rich explains why you should offer a free glass breakage warranty.

236: Home Advisor Success: Quickest One To The Lead Wins

01 May 2020

Contributed by Lukas

Rich interviews an owner of a small company that has had tremendous success with Home Advisor for several years now… and as you'll hear him say, the...

235: Monopolize Your Marketplace, Disc 9

30 Apr 2020

Contributed by Lukas

Today is Part 9 of our TBT series…. It's the original, complete Monopolize Your Marketplace 10 CD set.

234: Building The Trust Pyramid

29 Apr 2020

Contributed by Lukas

Rich talk's about marketing's ultimate #1 objective, which is to build trust between you and your audience--whether that be on a website, or through a...

233: Breaking Up With Your SEO Company Is Hard To Do

28 Apr 2020

Contributed by Lukas

Should you break up with your SEO COmpany? LEvel 10's Digital Services Director, Katie Colihan, joins Rich again to discuss some last ditch efforts yo...

232: Who's The Heavyweight Champion of Media Advertising?

27 Apr 2020

Contributed by Lukas

Today's episode is a showdown between radio and all other forms of media advertising… to settle the question once and for all--what's the best place...

231 Quotes to Live By

26 Apr 2020

Contributed by Lukas

Today's episode is all about quotes that Rich has collected over the years. He'll be sharing some of them with you, and add a little commentary too.

230: Random Saturday, Volume 6

25 Apr 2020

Contributed by Lukas

Rich shares interesting thoughts and tidbits that he gathers throughout the month that don't really warrant an entire podcast of their own.

229: Smackdown in Sac-Town: Negotiating A Killer TV Buy

24 Apr 2020

Contributed by Lukas

Rich walks you step by step through the TV buy he made on behalf of one of his new clients in Sacramento.

228: TBT - Monopolize Your Marketplace, Part 8

23 Apr 2020

Contributed by Lukas

We're working our way through Rich's classic 2004 audio series, Monopolize Your Marketplace. Today' ThrowBack Thursday is part 8 out of 10

227: Why You Should Probably Be On The Radio

22 Apr 2020

Contributed by Lukas

Rich covers the advantages to radio advertising… and growing your company with consistency and frequency of advertising.

226: New Website Launch & Why Some Web Companies Suck So Bad

21 Apr 2020

Contributed by Lukas

Today's episode is (mainly) to introduce a new website Level 10 Contractor recently launched for our client, Childers Leveling. But, Rich also goes of...

225: What To Expect When Level 10 Builds Your Website

20 Apr 2020

Contributed by Lukas

If you've ever thought about having Level 10 Contractor build a website for your company, then today's podcast is for you. Rich is going to go through...

224: Trust Me: God's Not Enjoying This Either

19 Apr 2020

Contributed by Lukas

Rich explores the age old question of the soul… With all the suffering on the planet and this life… does God actually care? Or stated differently,...

223: Should I Buy Remnant Media?

18 Apr 2020

Contributed by Lukas

A listener wants to know if Rich has an opinion on buying "Remnant Media"… so Rich walks through the pros and cons and helps you understand this som...

222: Negotiating A $628,500 Radio Buy For $350,217

17 Apr 2020

Contributed by Lukas

Today's episode is another textbook example of Rich demolishing radio sales reps to get deals for his clients 2 to 3 times better than they were able ...

221: TBT - Monopolize Your Marketplace, Part 7

16 Apr 2020

Contributed by Lukas

It's another Throw Back Thursday… we are now on part 7 of 10 of Rich's Monopolize Your Marketplace audio series.

220: How To Build Club Memberships for Roofers

15 Apr 2020

Contributed by Lukas

Rich is going to borrow the strategy of 'club memberships' that is pretty common in the HVAC world, and bring it over into the world of roofers and te...

219: COVID-19 Appointment Setting Script

14 Apr 2020

Contributed by Lukas

Rich is going to take you through a script he came up with to help one of his clients set appointments with people who want to just wait until COVID 1...

218: I Want To Punch Christine Cook in the Face

13 Apr 2020

Contributed by Lukas

Today's Episode is about the power of repetition in advertising. No faces were punched. Seriously.

217: Easter: Who Will Take The Son

12 Apr 2020

Contributed by Lukas

Rich shares an Easter story that has circulated on the internet in various forms for several years now… and has origins dating back to World War 2.

216: You Can't Keep Everyone Happy

11 Apr 2020

Contributed by Lukas

Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a ...

215: Facebook Advertising During COVID-19… And Beyond

10 Apr 2020

Contributed by Lukas

Rich builds a pretty darn good case for why NOW is a great time to get going with Facebook ads, walks you through how to do it, and what kinds of resu...

214: TBT - Monopolize Your Marketplace, Disc 6

09 Apr 2020

Contributed by Lukas

Today we continue our TBT series… it's Rich's 2004 audio program Monopolize Your Marketplace… part 6 out of 10

213: Eight Seconds To Clear 3 Hurdles

08 Apr 2020

Contributed by Lukas

We're talking about your website, and what has to happen in the first 8 seconds of a visitor landing there to make sure that they stay, get interested...

212: The Website That Scored "Negative One" On Web Audit

07 Apr 2020

Contributed by Lukas

Rich reviews a website audit with a roofing company in Chicago… and, their website scores less than ZERO

211: Innovation Formula: The Magic Wand

06 Apr 2020

Contributed by Lukas

Rich is going to talk about a topic that's near and dear to his heart...INNOVATION! Todays innovation formula is called "The Magic Wand"

210: Jim Rohn, The Art of Exceptional Living

05 Apr 2020

Contributed by Lukas

Today Rich is going to introduce you to the late, great Jim Rohn. If you're not familiar, Jim Rohn was a well known and beloved motivational speaker.

209: CoronaVirus Update

04 Apr 2020

Contributed by Lukas

Rich shares an update on the coronavirus an how it's affecting his clients… and some things you can do to help weather the storm.

208: Why I Could Care Less How Big A Radio/TV Audience Is

03 Apr 2020

Contributed by Lukas

Today's podcast focuses in on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M!

207: TBT - Monopolize Your Marketplace, Disc 5

02 Apr 2020

Contributed by Lukas

Today's episode is part 5 of our Throwback Thursday series covering the flagship audio program "Monopolize Your Marketplace"

206: Rich Hot Takes: Virtual Offices, College Degrees, & Marketing Research

01 Apr 2020

Contributed by Lukas

This episode is a chance for you to get a behind the scenes look at some of the people and processes employed at Level 10 Contractor.

205: Keyword Myths Debunked and Destroyed

31 Mar 2020

Contributed by Lukas

Today's episode is a deep dive into SEO… with a focus on keywords with Rich and Level 10 Contractor's SEO guru, Katie Colihan.

204: Guerilla Marketing: Making Big Waves With Small Budgets & Smart Ideas

30 Mar 2020

Contributed by Lukas

Rich talks about using your brains and your ingenuity to generate interest and leads instead of just your checkbook...in other words, Guerilla Marketi...

203: The Root Cause of Addiction Isn't What You Think

29 Mar 2020

Contributed by Lukas

Today's episode will challenge everything you think you know about addiction…get ready to learn!

202: Random Saturday Vol 5

28 Mar 2020

Contributed by Lukas

Rich Goes over his monthly notes for this Random Saturday episode!

201: Should You Change Your Company Name?

27 Mar 2020

Contributed by Lukas

Rich offers 4 reasons why you might consider changing your company name.

200:TBT - Monopolize Your Marketplace, Disc 4

26 Mar 2020

Contributed by Lukas

Today is the 4th of 10 installments on the Monopolize Your Marketplace 10 CD set that we're working our way though as a part of our Throw Back Thursda...

199: Selling Remotely Via Zoom Meeting During The Pandemic

25 Mar 2020

Contributed by Lukas

On this episode Rich talks with Level 10 Contractor Client Jeff Brooks of Solid State Construction about how they are using Zoom Meetings to sell duri...

198: Fire Your Website & The Truth About SEO

24 Mar 2020

Contributed by Lukas

Rich challenges you to FIRE YOUR WEBSITES… regardless of how much money you have spent, and regardless of how recently they were built…. then he e...

197: Roofers Learn How To Get To $10MM+

23 Mar 2020

Contributed by Lukas

Rich delivers a great speech about Identity and standing out from the crowd to the GAF Midwest Expo.

196: What Is Real?

22 Mar 2020

Contributed by Lukas

Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids ag...

195: Social Media For Beginners

21 Mar 2020

Contributed by Lukas

Social Media: What to do? Where to post? What to post? Where to start? All great questions… and today Rich is going to answer them.

194: The Ultimate Identity Question

20 Mar 2020

Contributed by Lukas

Rich will show you how to really focus in on the identity points that your company should be leaning into--based on what you already do well, what cus...

193: Monopolize Your Marketplace 10 CD Set, Disc 3

19 Mar 2020

Contributed by Lukas

The 3rd Installment of the Original Monopoilize Your Marketplace CD Set! Rich dives into the topic of The Educational Spectrum… The concept: the mes...

192: Winning At Entrepreneurship - Live Recording

18 Mar 2020

Contributed by Lukas

Rich spoke recently about Winning at Entrepreneurship to a group of business owners from Great Lakes Windows.

191: Lead Generation & Picking Up Chicks

17 Mar 2020

Contributed by Lukas

Rich talks about how most websites have an OVER-reliance on what he calls "engagement tools"--offers for free estimates, join our newsletter list, get...

190:Strategies For A Startup (But Will Also Work For You)

16 Mar 2020

Contributed by Lukas

If you just started a brand new business, what would you do to market it? Today, Rich answers that question.

189: Measure Twice Cut Once

15 Mar 2020

Contributed by Lukas

Rich shares some experiences he's had in his life--both as a kid and an adult… that shaped his perception of who he was and what was possible… and...

188: Coronavirus: You, Your Family, Your Business

14 Mar 2020

Contributed by Lukas

Rich talks about the Coronavirus and how it might affect you, your family, and your business. Links Mentioned: Worldometers.info Inside China's All-O...

187: Letter For A New Business

13 Mar 2020

Contributed by Lukas

Rich reviews a letter he wrote for a client who is adding a new business onto their existing one--and wanted to get the word out to all his contacts.

186: Monopolize Your Marketplace 10 CD Set, Disc 2

12 Mar 2020

Contributed by Lukas

Today is the second installment of our ThrowBack Thursday series of the Monopolize Your Marketplace 10 CD set.

185: Quick Tips for Using Videos

11 Mar 2020

Contributed by Lukas

5 Quick tips for using Video on Your Website.

184: Mining Gold To Use In Advertising

10 Mar 2020

Contributed by Lukas

Today's episode is a recording of a call between Rich and a Level 10 client. Rich is discussing 2 of the 10 ad concepts we put together for them.

183: Great Lakes Dealer Meeting, Part 2

09 Mar 2020

Contributed by Lukas

Today's episode is a continuation of last monday's episode. The 2nd part of Rich's recent speech to a group of business owners on the fundamentals of ...

182: All Because A Father Believed

08 Mar 2020

Contributed by Lukas

Rich shares a message from Steve Harvey about the influence of parents on kids.

181: Upscale Remodeling Website Relaunch + Radio Ads

07 Mar 2020

Contributed by Lukas

This episode highlights some recent Level 10 client work: Rich walks you thru a new website and new Radio ads for this company

180: Websites Aren't Meant To Sell Anyone Anything

06 Mar 2020

Contributed by Lukas

Today's episode is another strategy call that Rich has with a window company… and this one falls square in the category of "this dude just isn't get...

179: Monopolize Your Marketplace 10 CD Set, Disc 1

05 Mar 2020

Contributed by Lukas

Today's TBT is the first CD from Rich's original flagship program called "Monopolize Your Marketplace"

177: Great Lakes Windows Keynote

03 Mar 2020

Contributed by Lukas

This is a talk Rich gave to an exclusive group of Great Lakes window dealers at their Diamond Dealers incentive trip in the Bahamas last month.

176: Nobody Cares If You Won The Torch Award (How To Tell A Proper Story)

02 Mar 2020

Contributed by Lukas

Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!

175: The Quid Pro Quo God

01 Mar 2020

Contributed by Lukas

Rich tells a personal story about a friend at Church who asked him to teach a Sunday School lesson--and the lesson Rich learned in the process.

174: Some Recent Diggable Content We've Written

29 Feb 2020

Contributed by Lukas

Rich is going to read 6 blog posts… 2 each from 3 different clients… so you can hear and get a feel for diggable content for yourself.

173: Financial Management with Scott Siegal

28 Feb 2020

Contributed by Lukas

Today's episode is all about understanding the financial side of your business. Rich Talks with Scott Siegal of Certified Contractors Network.

172: Allowable Marketing Cost Per Sale (TBT)

27 Feb 2020

Contributed by Lukas

How much money should I spend on marketing!?!? It's one of the most common questions that comes up ALL THE TIME… and today you are going to get the ...

171: The Hierarchy of Leads

26 Feb 2020

Contributed by Lukas

Today's podcast is all about different kinds of leads. Rich will walk you through what he calls "the hierarchy of leads". Its about diversifying your ...

170: Leadership Discourse by Major Bach

25 Feb 2020

Contributed by Lukas

Rich shares a speech given by an army officer named Major C. A. Bach, right after World War I.

169: It's Time To Up Your Game So You Can Get This Thing To The Next Level

24 Feb 2020

Contributed by Lukas

Today's episode is a strategy session that Rich had with the owner of an almost $5 million door & window company who, despite that sales amount, was s...

168: Higher Love, Agape

23 Feb 2020

Contributed by Lukas

Rich has something for you called "Higher Love, Agape"... he'll open your eyes to a new definition of love… a higher love… and how it can affect y...

167: Random Saturday, Vol. 4

22 Feb 2020

Contributed by Lukas

Another random Saturday… today Rich covers 7 random topics and attempts to tie them back to marketing your business.

166: Best Advice For Remodelers Under $1MM

21 Feb 2020

Contributed by Lukas

On today's show, Rich answers the question, "What marketing should I do if I'm brand new and just starting out?"

165: Platitudes Revisited (TBT)

20 Feb 2020

Contributed by Lukas

On this episode, Rich talks about what platitudes are, why they're so pervasive, when they're appropriate to use--yes, they are appropriate to use som...

164: Savage Media Buying - The Importance of CPM

19 Feb 2020

Contributed by Lukas

This episode is recounts a media buy that Rich does for one of his clients in Kansas City. When he discovered that one of the networks had massively r...

163: How TV Stations Screw Local Contractors

18 Feb 2020

Contributed by Lukas

Rich will show you WHY TV never seems to work for contractors. He'll walk you through one of these TV station presentations and expose it for what it ...

162: Americas Bath Website Launch

17 Feb 2020

Contributed by Lukas

Rich has Level 10 COO Bryan Bauman on the line to discuss Level 10's new website design for Americas Bath in detail.

161: Loving The Unlovable

16 Feb 2020

Contributed by Lukas

This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren'...

160: From Platitude to Powerhouse - L10C Staff Strategy Session

15 Feb 2020

Contributed by Lukas

On this episode, Rich takes a platitude and injects it with power, precision, and passion. He'll show you how you can actually use platitudes in your ...

159: Make Your Prospects Fall In Love With You

14 Feb 2020

Contributed by Lukas

Rich talks about making you prospects and customers fall in love with you - and It all starts with your WEBSITE!

158: TBT - Sales According To Rich

13 Feb 2020

Contributed by Lukas

Today's episode is another Throw Back Thursday, and we found a webinar of Rich giving a training on his take on Sales.

157: File Cabinet Millionaires

12 Feb 2020

Contributed by Lukas

Rich is going to show you how you're almost certainly sitting on a ton of unclosed business, too… and how a little bit of marketing follow up might ...

156: Book Review: Made To Stick

11 Feb 2020

Contributed by Lukas

Today's episode is a book review!. Rich reviews "Made to Stick" by Chip and Dan Heath… and as the name would suggest, it deals with the concept of m...

155: Boston TV Analysis

10 Feb 2020

Contributed by Lukas

This episode is on media buying. Rich takes data supplied to him by TV stations in Boston and walks one of Level 10's Advertising managers through the...

154:The Art of Being Interested In Your Spouse

09 Feb 2020

Contributed by Lukas

Rich Talks about paying attention that person you married--remember them? Even if you're not married, the advice Rich gives is great for nurturing any...

153: Almost Famous: Be Careful of the Media; Create Your Own Narrative

08 Feb 2020

Contributed by Lukas

Rich will teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you wan...

152: From Platitude to Powerhouse - L10C Staff Strategy Session

07 Feb 2020

Contributed by Lukas

You're going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. They are searching for a hea...

151: Power Precision and Passion TBT Webinar

06 Feb 2020

Contributed by Lukas

Rich focuses in on the power, precision, and passion part of identity today--he'll break each word down, define it so you have a better idea of what i...