The Level 10 Contractor Daily Podcast

203: The Root Cause of Addiction Isn't What You Think

29 Mar 2020

Contributed by Lukas

Today's episode will challenge everything you think you know about addiction…get ready to learn!

202: Random Saturday Vol 5

28 Mar 2020

Contributed by Lukas

Rich Goes over his monthly notes for this Random Saturday episode!

201: Should You Change Your Company Name?

27 Mar 2020

Contributed by Lukas

Rich offers 4 reasons why you might consider changing your company name.

200:TBT - Monopolize Your Marketplace, Disc 4

26 Mar 2020

Contributed by Lukas

Today is the 4th of 10 installments on the Monopolize Your Marketplace 10 CD set that we're working our way though as a part of our Throw Back Thursda...

199: Selling Remotely Via Zoom Meeting During The Pandemic

25 Mar 2020

Contributed by Lukas

On this episode Rich talks with Level 10 Contractor Client Jeff Brooks of Solid State Construction about how they are using Zoom Meetings to sell duri...

198: Fire Your Website & The Truth About SEO

24 Mar 2020

Contributed by Lukas

Rich challenges you to FIRE YOUR WEBSITES… regardless of how much money you have spent, and regardless of how recently they were built…. then he e...

197: Roofers Learn How To Get To $10MM+

23 Mar 2020

Contributed by Lukas

Rich delivers a great speech about Identity and standing out from the crowd to the GAF Midwest Expo.

196: What Is Real?

22 Mar 2020

Contributed by Lukas

Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids ag...

195: Social Media For Beginners

21 Mar 2020

Contributed by Lukas

Social Media: What to do? Where to post? What to post? Where to start? All great questions… and today Rich is going to answer them.

194: The Ultimate Identity Question

20 Mar 2020

Contributed by Lukas

Rich will show you how to really focus in on the identity points that your company should be leaning into--based on what you already do well, what cus...

193: Monopolize Your Marketplace 10 CD Set, Disc 3

19 Mar 2020

Contributed by Lukas

The 3rd Installment of the Original Monopoilize Your Marketplace CD Set! Rich dives into the topic of The Educational Spectrum… The concept: the mes...

192: Winning At Entrepreneurship - Live Recording

18 Mar 2020

Contributed by Lukas

Rich spoke recently about Winning at Entrepreneurship to a group of business owners from Great Lakes Windows.

191: Lead Generation & Picking Up Chicks

17 Mar 2020

Contributed by Lukas

Rich talks about how most websites have an OVER-reliance on what he calls "engagement tools"--offers for free estimates, join our newsletter list, get...

190:Strategies For A Startup (But Will Also Work For You)

16 Mar 2020

Contributed by Lukas

If you just started a brand new business, what would you do to market it? Today, Rich answers that question.

189: Measure Twice Cut Once

15 Mar 2020

Contributed by Lukas

Rich shares some experiences he's had in his life--both as a kid and an adult… that shaped his perception of who he was and what was possible… and...

188: Coronavirus: You, Your Family, Your Business

14 Mar 2020

Contributed by Lukas

Rich talks about the Coronavirus and how it might affect you, your family, and your business. Links Mentioned: Worldometers.info Inside China's All-O...

187: Letter For A New Business

13 Mar 2020

Contributed by Lukas

Rich reviews a letter he wrote for a client who is adding a new business onto their existing one--and wanted to get the word out to all his contacts.

186: Monopolize Your Marketplace 10 CD Set, Disc 2

12 Mar 2020

Contributed by Lukas

Today is the second installment of our ThrowBack Thursday series of the Monopolize Your Marketplace 10 CD set.

185: Quick Tips for Using Videos

11 Mar 2020

Contributed by Lukas

5 Quick tips for using Video on Your Website.

184: Mining Gold To Use In Advertising

10 Mar 2020

Contributed by Lukas

Today's episode is a recording of a call between Rich and a Level 10 client. Rich is discussing 2 of the 10 ad concepts we put together for them.

183: Great Lakes Dealer Meeting, Part 2

09 Mar 2020

Contributed by Lukas

Today's episode is a continuation of last monday's episode. The 2nd part of Rich's recent speech to a group of business owners on the fundamentals of ...

182: All Because A Father Believed

08 Mar 2020

Contributed by Lukas

Rich shares a message from Steve Harvey about the influence of parents on kids.

181: Upscale Remodeling Website Relaunch + Radio Ads

07 Mar 2020

Contributed by Lukas

This episode highlights some recent Level 10 client work: Rich walks you thru a new website and new Radio ads for this company

180: Websites Aren't Meant To Sell Anyone Anything

06 Mar 2020

Contributed by Lukas

Today's episode is another strategy call that Rich has with a window company… and this one falls square in the category of "this dude just isn't get...

179: Monopolize Your Marketplace 10 CD Set, Disc 1

05 Mar 2020

Contributed by Lukas

Today's TBT is the first CD from Rich's original flagship program called "Monopolize Your Marketplace"

177: Great Lakes Windows Keynote

03 Mar 2020

Contributed by Lukas

This is a talk Rich gave to an exclusive group of Great Lakes window dealers at their Diamond Dealers incentive trip in the Bahamas last month.

176: Nobody Cares If You Won The Torch Award (How To Tell A Proper Story)

02 Mar 2020

Contributed by Lukas

Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!

175: The Quid Pro Quo God

01 Mar 2020

Contributed by Lukas

Rich tells a personal story about a friend at Church who asked him to teach a Sunday School lesson--and the lesson Rich learned in the process.

174: Some Recent Diggable Content We've Written

29 Feb 2020

Contributed by Lukas

Rich is going to read 6 blog posts… 2 each from 3 different clients… so you can hear and get a feel for diggable content for yourself.

173: Financial Management with Scott Siegal

28 Feb 2020

Contributed by Lukas

Today's episode is all about understanding the financial side of your business. Rich Talks with Scott Siegal of Certified Contractors Network.

172: Allowable Marketing Cost Per Sale (TBT)

27 Feb 2020

Contributed by Lukas

How much money should I spend on marketing!?!? It's one of the most common questions that comes up ALL THE TIME… and today you are going to get the ...

171: The Hierarchy of Leads

26 Feb 2020

Contributed by Lukas

Today's podcast is all about different kinds of leads. Rich will walk you through what he calls "the hierarchy of leads". Its about diversifying your ...

170: Leadership Discourse by Major Bach

25 Feb 2020

Contributed by Lukas

Rich shares a speech given by an army officer named Major C. A. Bach, right after World War I.

169: It's Time To Up Your Game So You Can Get This Thing To The Next Level

24 Feb 2020

Contributed by Lukas

Today's episode is a strategy session that Rich had with the owner of an almost $5 million door & window company who, despite that sales amount, was s...

168: Higher Love, Agape

23 Feb 2020

Contributed by Lukas

Rich has something for you called "Higher Love, Agape"... he'll open your eyes to a new definition of love… a higher love… and how it can affect y...

167: Random Saturday, Vol. 4

22 Feb 2020

Contributed by Lukas

Another random Saturday… today Rich covers 7 random topics and attempts to tie them back to marketing your business.

166: Best Advice For Remodelers Under $1MM

21 Feb 2020

Contributed by Lukas

On today's show, Rich answers the question, "What marketing should I do if I'm brand new and just starting out?"

165: Platitudes Revisited (TBT)

20 Feb 2020

Contributed by Lukas

On this episode, Rich talks about what platitudes are, why they're so pervasive, when they're appropriate to use--yes, they are appropriate to use som...

164: Savage Media Buying - The Importance of CPM

19 Feb 2020

Contributed by Lukas

This episode is recounts a media buy that Rich does for one of his clients in Kansas City. When he discovered that one of the networks had massively r...

163: How TV Stations Screw Local Contractors

18 Feb 2020

Contributed by Lukas

Rich will show you WHY TV never seems to work for contractors. He'll walk you through one of these TV station presentations and expose it for what it ...

162: Americas Bath Website Launch

17 Feb 2020

Contributed by Lukas

Rich has Level 10 COO Bryan Bauman on the line to discuss Level 10's new website design for Americas Bath in detail.

161: Loving The Unlovable

16 Feb 2020

Contributed by Lukas

This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren'...

160: From Platitude to Powerhouse - L10C Staff Strategy Session

15 Feb 2020

Contributed by Lukas

On this episode, Rich takes a platitude and injects it with power, precision, and passion. He'll show you how you can actually use platitudes in your ...

159: Make Your Prospects Fall In Love With You

14 Feb 2020

Contributed by Lukas

Rich talks about making you prospects and customers fall in love with you - and It all starts with your WEBSITE!

158: TBT - Sales According To Rich

13 Feb 2020

Contributed by Lukas

Today's episode is another Throw Back Thursday, and we found a webinar of Rich giving a training on his take on Sales.

157: File Cabinet Millionaires

12 Feb 2020

Contributed by Lukas

Rich is going to show you how you're almost certainly sitting on a ton of unclosed business, too… and how a little bit of marketing follow up might ...

156: Book Review: Made To Stick

11 Feb 2020

Contributed by Lukas

Today's episode is a book review!. Rich reviews "Made to Stick" by Chip and Dan Heath… and as the name would suggest, it deals with the concept of m...

155: Boston TV Analysis

10 Feb 2020

Contributed by Lukas

This episode is on media buying. Rich takes data supplied to him by TV stations in Boston and walks one of Level 10's Advertising managers through the...

154:The Art of Being Interested In Your Spouse

09 Feb 2020

Contributed by Lukas

Rich Talks about paying attention that person you married--remember them? Even if you're not married, the advice Rich gives is great for nurturing any...

153: Almost Famous: Be Careful of the Media; Create Your Own Narrative

08 Feb 2020

Contributed by Lukas

Rich will teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you wan...

152: From Platitude to Powerhouse - L10C Staff Strategy Session

07 Feb 2020

Contributed by Lukas

You're going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. They are searching for a hea...

151: Power Precision and Passion TBT Webinar

06 Feb 2020

Contributed by Lukas

Rich focuses in on the power, precision, and passion part of identity today--he'll break each word down, define it so you have a better idea of what i...

150: SEO Questions Answered

05 Feb 2020

Contributed by Lukas

Rich and Level 10 COO Bryan Bauman talk SEO with a Window Company that has great content on their website, but needs help on their SEO strategy.

149: From Zero To $80MM In 9 Years - Nissa Cleman

04 Feb 2020

Contributed by Lukas

Today you'll meet Nissa Cleman who grew her business to $80MM and sold it - in 9 years. Today's interview is her story of how she did it.

148: Rules For Business Partnerships

03 Feb 2020

Contributed by Lukas

Today's show is all about business partnerships... how to avoid having them go bad… and making sure you have contingency plans in place in case they...

147: Some Thoughts on Divorce

02 Feb 2020

Contributed by Lukas

Rich tells a story about a good friend of his who went through a divorce a few years ago… and how his friend failed to understand the underlying rea...

146: Facebook Ad Planning Strategy Session

01 Feb 2020

Contributed by Lukas

Today's show is a phone call between Rich and Level 10 Contractor Senior Copywriter, Dave Moffitt. On the call, they discuss Facebook ad strategies fo...

145: Lessons From Chick Fil A

31 Jan 2020

Contributed by Lukas

Rich will show you how CFA has grown their marketing messages beyond "look how good our food is," and how they've leaned into other identity points in...

144: 25 Identities

30 Jan 2020

Contributed by Lukas

On todays episode, Rich Talks identity and what it looks like when it's actually fleshed out and put into a website in real life. It's a webinar from ...

143: Advice for Newbies Who Are Just Getting Started

29 Jan 2020

Contributed by Lukas

Today is a strategy call that Rich did with a guy who runs a small landscaping/snow removal business and does not have experience with marketing. Rich...

142: Demanding Excellence, Casting Out Fear

28 Jan 2020

Contributed by Lukas

Its a Level 10 Tuesday… where Rich explores some of the elements that go into building an outstanding company that promises a lot and delivers even ...

141: Cleaning Out Your Nasty Bathrooms

27 Jan 2020

Contributed by Lukas

In this podcast, Rich is going to challenge you to search your business for things that you may be doing that people really don't like. Email Rich to ...

140: Ask Not What God Can Do For You

26 Jan 2020

Contributed by Lukas

Rich challenges our conventional thinking about what prayer is and how it works… and asks us to put a little more thought into what God needs US to ...

139: Random Saturday, Vol. 3

25 Jan 2020

Contributed by Lukas

Today's podcast is another episode of Random Saturday… where Rich is going to give us some of the insights and observations he's gathered throughout...

138: Using Technology To Save Lost Web Visitors

24 Jan 2020

Contributed by Lukas

Rich Talks with Brian Elias about his company 'Don't Go' that could help you land an extra 2-3 sales a month. Don't Go Website

137: TBT - Finding The Story

23 Jan 2020

Contributed by Lukas

Today's podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put th...

136: Rock Stars And Remodelers - Longevity Pays

22 Jan 2020

Contributed by Lukas

Today's episode is a mix between a tribute to Rich's favorite rock band, Rush, and weirdly, to your business--at the same time. Email Rich and chat ab...

135: Playing The Long Game Instead of the NOW Game

21 Jan 2020

Contributed by Lukas

On this Episode, a contractor thought he was getting on a call with Rich to discuss making his website better, what he ended up getting was a whole ne...

134: Hire Fast, Fire Faster

20 Jan 2020

Contributed by Lukas

Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so...

133: The Nine Year Lie

19 Jan 2020

Contributed by Lukas

Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95… and essentially, he's going to throw h...

132: Don't Be Afraid To Hit Below The Belt

18 Jan 2020

Contributed by Lukas

Today's episode is part of a strategy call between Rich and the owner of a small window company in Pennsylvania who he encourages to take the gloves o...

131: Buying Future Customers

17 Jan 2020

Contributed by Lukas

Rich gets an idea after hearing an ad for a real estate company...and he's figured out some creative ways to utilize similar concepts for remodeling a...

130: The Plain English Approach To Business Writing

16 Jan 2020

Contributed by Lukas

Today's episode is an old "Monopolize Your Marketplace" webinar Rich did where he goes through some of the most important concepts found in an outstan...

129: Pros and Cons of Pay Per Lead Advertising

15 Jan 2020

Contributed by Lukas

Today's show is about Pay-Per-Lead advertising. Rich covers why it's not generally available, how to do it anyway, what the pros and cons are, and sit...

128: Using Math To Determine Your Marketing Strategy

14 Jan 2020

Contributed by Lukas

Rich is going to walk you through the decision-making process he went through on behalf of a kitchen remodeling client in Virginia--deciding if he sho...

127: Extreme Makeover - Guessing Games Are For Children, Not Advertising

13 Jan 2020

Contributed by Lukas

Today's podcast is based on an ad review that Rich did for a contractor. We call it an extreme advertising makeover… Rich will walk you through the ...

126: Running Through Hurdles

12 Jan 2020

Contributed by Lukas

Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.

125: 50 First Dates: Building Relationships Through Advertising

11 Jan 2020

Contributed by Lukas

Advertising is about building relationships… you can't simply shout the same thing at people over and over again! You have to develop the relationsh...

124: Educating The Jury: Rifle vs Shotgun

10 Jan 2020

Contributed by Lukas

Rich tells a story about the time he was a juror in a murder trial and how that relates to your business and marketing! Work with Rich on Your Marketi...

123: TBT - Super Robust Proximity Marketing

09 Jan 2020

Contributed by Lukas

This ThrowBack Thursday focuses on the topic of not just Proximity Marketing… but what Rich calls "Super Robust Proximity Marketing."

122: Case Studies: What, Why, How, & Where

08 Jan 2020

Contributed by Lukas

Today is all about Case Studies; Case studies are a very under-used form of social proof…and Rich will guide you towards using them well. Reach out ...

121: You're In The New Business Business - Interview With Brian Elias

07 Jan 2020

Contributed by Lukas

On Today's episode, Rich does his first straight-up interview… with remodeling industry titan Brian Elias.

120: Online Reputation Management

06 Jan 2020

Contributed by Lukas

Rich is going to have a conversation with Level 10 Contractor's very own Katie Colihan - Talking all about online reputation management. Chat with Ric...

119: The Guy in the Gorilla Suit

05 Jan 2020

Contributed by Lukas

Rich is going to talk to you about something called "Selective Attention", which is where you don't notice things that are literally in front of your ...

118: Quick Tips for Online Reviews

04 Jan 2020

Contributed by Lukas

Today's episode is 5 quick tips for Online Reviews!

117: Advanced Media Negotiation Strategies

03 Jan 2020

Contributed by Lukas

Today's podcast episode is 2 parts… the first is a call with a TV station in Amarillo that Rich is negotiating with. The second is a follow up call ...

116: Predictions for 2020

02 Jan 2020

Contributed by Lukas

On today's podcast, Rich goes all "predict the future" on us and gives us 13 predictions for 2020. We Predict that Talking to Rich will help your busi...

115: Streaking into the New Year

01 Jan 2020

Contributed by Lukas

Todays episode is about achieving goals through what Rich calls "streaking"...in other words, doing something related to a goal of yours enough times,...

114: Backwards Goal Setting

31 Dec 2019

Contributed by Lukas

Rich is going to share with you a process he's used throughout his life to set goals that's a little bit backward and counter-intuitive. Have a goal o...

113: Canvassing Strategies That Work

30 Dec 2019

Contributed by Lukas

While it's not exactly THE most popular form of lead generation any more… Rich seems to think that canvassing can be profitable! On today's podcast,...

112: A Different Kind of New Year's Resolution

29 Dec 2019

Contributed by Lukas

Rich discusses the no-resolution approach to resolutions…. Or what he calls, the Un-Resolution.

111: The Guy Who Doesn't Want Leads

28 Dec 2019

Contributed by Lukas

Today, a bizarre strategy call Rich had with a contractor about generating leads with his website... or NOT! If you WOULD like leads from your website...

110: Radical Phone Selling

27 Dec 2019

Contributed by Lukas

Rich is going to share with you a very controversial approach to handling inbound leads. He's going to show you a radical approach to actually selling...

109: Oldest Known Video Of Rich Speaking

26 Dec 2019

Contributed by Lukas

This is audio that we pulled from the oldest known video of RIch speaking that exists anywhere. (We were only able to get our hands on 8 minutes of th...

108: Categories of Diggable Content, Part 2

25 Dec 2019

Contributed by Lukas

Merry Christmas! Today's episode is a continuation from yesterday - it's the last 4 categories of diggable content, with a total of about 30 identity ...

107: Categories of Diggable Content, Part 1

24 Dec 2019

Contributed by Lukas

A Christmas Present to you...Rich reads through a super-secret document that he and the Level 10 copywriting staff use to come up with Diggable conten...

106: Marketing Basics For Beginners

23 Dec 2019

Contributed by Lukas

Rich talks to a marketing newbie who has requested a website audit… and let's just say that the audit wasn't pretty. Rich walks her step by step thr...

105: The Real Meaning of Christmas: Entropy, Agape, & Atonement

22 Dec 2019

Contributed by Lukas

This week, the last of the series of Christmas podcasts, is a short message from Rich about the Real meaning of Christmas.

104: Random Saturday Vol 2

21 Dec 2019

Contributed by Lukas

Today's show is the 2nd installment of something Rich calls "Random Saturdays"... where he takes all the notes he's gathered for the month on random l...

103: What Percent of Sales Should I Spend on Marketing?

20 Dec 2019

Contributed by Lukas

One of the questions that Rich gets asked more than anything else is how much money should be budgeted for marketing. On Today's podcast Rich has a cl...