The Level 10 Contractor Daily Podcast

351: How To Compete WIth Aggregators, Big Box, & Manufacturers in SEO

24 Aug 2020

Contributed by Lukas

Is there anything you can do to compete with Big Box Stores, lead aggregators and manufacturers for top SEO Ranking? Rich gives you his take… Short ...

350: A Faithful Friend Is A Strong Defense

23 Aug 2020

Contributed by Lukas

Rich talks about the power of friends… not casual friends… not "people you know," but those stalwart kinds of friends that can be counted on for j...

349: Podcast Highlight Show, Volume 6

22 Aug 2020

Contributed by Lukas

Every other week, we revisit inspired advice, innovative leaps, and practical guidance given by Rich these past couple weeks.

348: Lighting A Fire Under Your Rehash Butt

21 Aug 2020

Contributed by Lukas

On Today's episode, Rich builds a strong case for why you NEED to do Rehash NOW - with the technology available that makes it so much easier and cheap...

347: TBT Raking it in From Rehash

20 Aug 2020

Contributed by Lukas

Today's Throw Back Thursday is all about REHASH--getting additional sales from the business you DIDN'T close in the house. This is from a webinar Rich...

346: Referral-Getting Letter That Flat-Out Works

19 Aug 2020

Contributed by Lukas

On Todays Episode, Rich shares a simple little letter that generates referrals by the boatload.

345: Client Success: Rockin' Radio in Motown

18 Aug 2020

Contributed by Lukas

Today we get an update from a client in Detroit about what has happened in the first 45 days since the his new ads (from Level 10 Contractor) went liv...

344: Level 10's Secret Sauce: Identity

17 Aug 2020

Contributed by Lukas

Today, Rich shares the Secret Sauce here at Level 10 Contractor - IDENTITY. Its all about communicating who you are, how you're different, why you're ...

343: The Rocky Road to Peace

16 Aug 2020

Contributed by Lukas

Can you really achieve peace in your life? Today, Rich shows you that the road to peace is rocky… and it's rocky on purpose.

342: David Punching Goliath In The Face

15 Aug 2020

Contributed by Lukas

Rich shows a little "David" HVAC company how to compete against "Goliath"… and specifically, a Goliath that Rich helped to build!

341: How To Generate Commercial Roofing Leads

14 Aug 2020

Contributed by Lukas

A Contractor looks for advice on how to generate commercial roofing leads for his distributors as a way to entice them to buy from his company.

340: TBT - Turning One Sale Into Many - Getting Referrals

13 Aug 2020

Contributed by Lukas

Today Rich talks about how to get more referrals and putting a system in place to make sure that you get more of them.

339: We've Spent Zero On Advertising And Leads Have Tripled

12 Aug 2020

Contributed by Lukas

Rich interviews Level 10 Contractor client John Kolbaska from The Men With Tools, about the disaster that COVID ALMOST was for his company after being...

338: Why Cable TV Doesn't Work

11 Aug 2020

Contributed by Lukas

Today Rich shows you why Cable TV doesn't work for your advertising.

337: Marketing Wisdom From The Tootsie Pop Owl

10 Aug 2020

Contributed by Lukas

Rich tackles the questions "how long should you run your ads before changing them up?" We'll learn from the Tootsie Pop Owl and Coca Cola.

336: Helping Out Some People In The Community

09 Aug 2020

Contributed by Lukas

Todays episode is a follow up to episode 320...Rich issued a challenge to proactively find people who are in need of help and help them. Rich Shares s...

335: Podcast Highlight Show, Volume 5

08 Aug 2020

Contributed by Lukas

10 of the best highlights from the Level 10 Contractor Daily Podcast in the last two weeks!

334: Where Can I Get The Most Bang For My Marketing Buck?

07 Aug 2020

Contributed by Lukas

Today's episode is a strategy call between RIch and a contractor in Texas named Mark who asked Rich the magic question: What marketing is going to giv...

333: TBT - Turning One Sale Into Many - Proximity Marketing

06 Aug 2020

Contributed by Lukas

Today, Rich will go through his SUper Robust Proximity marketing program which helsp you Leverage your customers to get them to help you find MORE cus...

332: Social Media Sample Posts

05 Aug 2020

Contributed by Lukas

Today we concentrate again on Social Media - with a focus on Categories of content and examples of posts you can create for your Facebook "Channel"

331: The Swiss Army Knife Known As Facebook

04 Aug 2020

Contributed by Lukas

Rich Breaks Down What Facebook is, What it does and the different ways you can use it.

330: 10 Things To Boost Your SEO Right Now

03 Aug 2020

Contributed by Lukas

Rich Chats with Level 10 Contractor SEO Guru about things you can be doing NOW to see some tangible results with your Website SEO.

329: The Best Decision I Ever Made For My Health

02 Aug 2020

Contributed by Lukas

Rich talks about setting a goal and doing it day in and day out (what he calls "streaking") in regards to exercise and health.

328: Case Building Is A Matter of Perspective

01 Aug 2020

Contributed by Lukas

Rich tells another story from his cross-country driving days… and explains how to find your identity points, and challenges you to consider your aud...

327: What To Expect When Level 10 Buys & Manages Your Media

31 Jul 2020

Contributed by Lukas

Rich is going to tell you what to expect when Level 10 buys and manages your media. Rich loves to talk about radio and TV… and today's he's going to...

326: TBT: Getting Inside John Smith's Head

30 Jul 2020

Contributed by Lukas

On today's episode Rich shows you exactly how to do get inside John or Jane Smith's head and see the world like they do.

325: Social Media Blunders

29 Jul 2020

Contributed by Lukas

Today on the episode - Rich continues his series on Social Media. This time, he's talking about common social media BLUNDERS...

324: Data-Driven Decision Making

28 Jul 2020

Contributed by Lukas

Rich talks about one of his clients who got spooked by some downward trends in his business that came as a result of the COVID pandemic… and shows h...

323: How To Create Killer FAQs For Your Website

27 Jul 2020

Contributed by Lukas

Rich is going to show you how to create killer FAQs for your website today.

322: Having Faith In A Person First

26 Jul 2020

Contributed by Lukas

Today's episode might be summed up in this simple question: Where does faith come from?

321: Podcast Highlight Show, Volume 4

25 Jul 2020

Contributed by Lukas

The 4th Edition of the Level 10 Contractor Daily Podcast Hightlight Show

320: Riding In To The Rescue

24 Jul 2020

Contributed by Lukas

Today Rich celebrates Pioneer Day - with a story about a large group of pioneers who were stranded, and were then rescued...plus a challenge for you t...

319: TBT Quick Picks, Part 2

23 Jul 2020

Contributed by Lukas

Today is another ThrowBack Thursday. We're going to go through the second half of a webinar Rich did back in 2014 called Quick Picks (if you missed th...

318: Social Media Quick Tips

22 Jul 2020

Contributed by Lukas

Today's episode is all about the basic tenets of getting going on Facebook… what to expect, where to post, what to post, and how often to post!

317: Preparing Now To Sell Your Business Later

21 Jul 2020

Contributed by Lukas

Rich Chats with Brian Elias about SELLING companies in the remodeling and home services industries… and what you need to be doing right now to prepa...

316: Website Launch: Solid State Construction

20 Jul 2020

Contributed by Lukas

Rich and COO Brian Bauman chat about a new website launch, plus lessons they have learned as problems arose during the process.

315: Quotes to Live By (Vol 2)

19 Jul 2020

Contributed by Lukas

Rich shares another handful of great quotes he has collected recently - plus, he adds his own commentary!

314: Random Saturday, Volume 9

18 Jul 2020

Contributed by Lukas

Rich takes all the little bits and pieces of ideas and concepts for the podcast that didn't necessarily warrant an entire episode… and cobbles them ...

313: Some Recent Client Radio Ads

17 Jul 2020

Contributed by Lukas

Rich is going to play some radio ads he's put together recently for a few of his clients giving you a good chance to hear how to integrate identity an...

312: TBT Quick Picks

16 Jul 2020

Contributed by Lukas

It's another ThrowBack Thursday, and for this one, we're getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich d...

311: Back To Basics: First Day of Practice

15 Jul 2020

Contributed by Lukas

Today Rich Covers the Basics of Marketing.

310: When and How To Tell Your Customers To Go Screw Themselves (with Brian Elias)

14 Jul 2020

Contributed by Lukas

Today is conversation between Rich and Brian Elias. They're talking about making sure you keep your margins high--even if that means telling a custome...

309: Kevin Bacon Is Ruining Your Marketing

13 Jul 2020

Contributed by Lukas

Today's podcast is to help you think about harnessing the awesome power of the internet for your marketing. Because if your internet marketing game is...

308: We Believe All Things

12 Jul 2020

Contributed by Lukas

Rich explores what on earth Paul might have meant when he famously said that "Charity believes all things.".. And that "believing all things" just mig...

307: Podcast Highlight Show, Volume 3

11 Jul 2020

Contributed by Lukas

Today we revisit inspired advice, innovative leaps, and practical guidance that Rich has given over the last two weeks.

306: How Much Facebook Costs Compared To Other Media

10 Jul 2020

Contributed by Lukas

Today Rich has pulled some reports, crunched some numbers, and is ready to show you how much Facebook really costs… and how it compares to other adv...

305: Credibility: How To Build It. How To Kill It.

09 Jul 2020

Contributed by Lukas

Todays Throw Back Thursday is about Credibility - how to build it, keep it and not kill it with your customers.

304: The Most Important Marketing Lessons I've Learned, Part 2

08 Jul 2020

Contributed by Lukas

Today is the second part of The Most Important Marketing Lessons Rich has learned.

303: Use This Follow Up Tool Or You're An Idiot

07 Jul 2020

Contributed by Lukas

Rich chats with CEO and founder of Hatch, Chris Bache about his innovative tool that allows you to automate follow up texting.

302: What To Expect When Level 10 Handles Your Facebook Advertising

06 Jul 2020

Contributed by Lukas

This episode is designed to explain how Level 10 Contractor handles your Facebook advertising. From the setup process, how much it costs, how the repo...

301: George Carlin on Religion & Shattering Triangles

05 Jul 2020

Contributed by Lukas

Rich gives a voice to skeptics of religion--and then develops a framework to build a case for God… and shows you how God can reveal himself to you.

300: This Is What Liberty Looks Like

04 Jul 2020

Contributed by Lukas

Rich has a special message for you today called "This Is What Liberty Looks Like." It's his unique twist on freedom--and the privileges & responsibili...

299: How Many Ways Can You Say The Same Thing?

03 Jul 2020

Contributed by Lukas

How do you continue to say the same things over and over again in your advertising without wearing out your audience? Today we show you 23 ways to say...

298: TBT- John Smith Headlines

02 Jul 2020

Contributed by Lukas

Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them...

297: Worlds Greatest Car Salesman Part 2

01 Jul 2020

Contributed by Lukas

Today is part 2 of Rich's "Greatest Car Salesman In The World," where Rich hatched a plan to make car buying more pleasant for the shopper and more pr...

296: World's Greatest Car Salesman, Part 1

30 Jun 2020

Contributed by Lukas

When Rich went thru the car lot ringer, he decided he'd had enough and hatched a plan to make car buying more pleasant for the shopper and more profit...

295: Why You Should Consider Joining CCN

29 Jun 2020

Contributed by Lukas

Rich talks with CEO of CCN (Certified Contractor Network), Scott Seigal

294:The Best Way To Help Insecure People

28 Jun 2020

Contributed by Lukas

RIch shares some ideas about how to help out those who are insecure.

293: Podcast Highlight Show, Volume 2

27 Jun 2020

Contributed by Lukas

Every other week, we look back to curate nuggets and pearls Rich dropped on the podcast. We revisit inspired advice, innovated leaps, and what some mi...

292: Detroit Media Buy

26 Jun 2020

Contributed by Lukas

Today's episode is on the topic of media buying--Rich is going to walk you step by step through the process he used to make a $25,000 a month buy for ...

291: TBT - The Educational Spectrum

25 Jun 2020

Contributed by Lukas

On This TBT episode, Rich covers a topic he calls "the educational spectrum," which is a way to quantify how ready a prospect is to buy… and then ad...

290: The Most Important Marketing Lessons I've Learned, Part 1

24 Jun 2020

Contributed by Lukas

Rich shares some of the lessons he's learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 200...

289: Your Most Important Number

23 Jun 2020

Contributed by Lukas

Rich Talks about Your most important number, which is the number of jobs you need to sell each month in your most important product category to get yo...

288: Navigating The SEO Relationship Life Cycle

22 Jun 2020

Contributed by Lukas

Rich brings SEO Guru Katie Colihan back on the podcast to discuss the 7-phase life cycle that all contractors have suffered through at one time or ano...

287: Lessons From Dad

21 Jun 2020

Contributed by Lukas

This Fathers Day we get some insight into Rich's dad, and how he shaped Rich into the man he is today.

286: Random Saturday, Volume 8

20 Jun 2020

Contributed by Lukas

Random Saturday is RIch's monthly chance to assemble little bits and pieces of things that didn't really merit an entire podcast, but were interesting...

285: Website Launch - Today's Entry Doors

19 Jun 2020

Contributed by Lukas

Rich invites Level 10's COO, Bryan Bauman to show us a new site he and his team have just launched.

284: TBT - Cracking The 80/20 Rule

18 Jun 2020

Contributed by Lukas

On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.

283: Facebook Advertising Client Success

17 Jun 2020

Contributed by Lukas

Today Rich talks about some extremely encouraging RESULTS we are getting for our clients using Facebook advertising… and more importantly, he's goin...

282: How To Write Great Radio Ads

16 Jun 2020

Contributed by Lukas

Rich talks about how to write great radio ads… He's got 8 points for you… and then we've got 9 ads for you to listen to so you hear the points in ...

281: The Very Top of The Trust Period

15 Jun 2020

Contributed by Lukas

Rich heads back to a concept he introduced in April. The Trust Pyramid. The Top Layer - Personal Experience is where he is focusing today.

280: Can God Really Hear 7 Billion Prayers?

14 Jun 2020

Contributed by Lukas

How does God keep up with prayers from 7 billion people? Is it even POSSIBLE to keep up with it all? Rich provides some answers today from an unexpect...

279: Semi-Monthly Top Ten, Volume 1

13 Jun 2020

Contributed by Lukas

Today is the first volume of our Level 10 Contractor Semi-Monthly Top 10. Every other week, we'll look back and curate the nuggets and pearls Rich dro...

278: Pre-Customer Service For Contractors

12 Jun 2020

Contributed by Lukas

Today's epsode is a follow up to last Thursday's about Pre Customer Service. Rich goes into detail about how contractors can use Pre Customer Service ...

277: TBT - Nurturing Fruit: Lessons from the Plum Tree

11 Jun 2020

Contributed by Lukas

It's Throw Back Thursday, and today we're going to go back to the MYM Insider Top 10 CDs with segments called "hide no seek," The plum tree analogy, s...

276: Home Advisor Success: Best Way To Start From Scratch

10 Jun 2020

Contributed by Lukas

Today RIch interviews a contractor in Virginia who has been using Home Advisor for 14 years now to build their company… in fact, the ONLY advertisin...

275: Should I Hire Radio Personalities To Voice My Commercials

09 Jun 2020

Contributed by Lukas

Rich Talks about the pros and cons of hiring radio personalities to voice your radio commercials.

274: Learning From The Babymaker Pro Videos

08 Jun 2020

Contributed by Lukas

Rich highlights a company that has their video marketing dialed up to Level 10. Then he flips the script and talks about how to create similar types o...

273: Family Prayers

07 Jun 2020

Contributed by Lukas

Rich continues his Sunday theme of prayer. Specifically - Family Prayer.

272: Better Canvassing Approaches

06 Jun 2020

Contributed by Lukas

Canvassing kind of has a bad rap, but if you use the tips and tricks Rich shares with you today, it can be very effective.

271: Client Failure Case Study - What Went Wrong

05 Jun 2020

Contributed by Lukas

Today's episode is a client failure story. Rich will walk you through, step by step, a client engagement from 2019 and early 2020 that didn't go so we...

270: TBT - PRE Customer Services

04 Jun 2020

Contributed by Lukas

On This ThrowBack Thursday, Rich shows you ways to get more and better and higher paying customers by actually SERVICING people BEFORE they become pay...

269: Weird Radio Buy In Denver

03 Jun 2020

Contributed by Lukas

What happens when the radio stations you want to advertise on aren't rated - which means you can't analyze their numbers? Rich explains what to do in ...

268: The Radio Ad That Made Peoples Ears Bleed

02 Jun 2020

Contributed by Lukas

Today's episode is about getting outside the box and doing things a little differently. Plus, you can hear the ad that "made peoples ears bleed"!

267: Let's Talk About Your Phone Number

01 Jun 2020

Contributed by Lukas

Rich is going to explore the importance of your phone number in advertising. Is it important? How much to pay for one? Where do I find a good one? All...

266: Praying For Other People

31 May 2020

Contributed by Lukas

Rich talks about the necessity of praying for other people… and actually following through and doing so.

265: Random Saturday, Vol. 7

30 May 2020

Contributed by Lukas

Today is Random Saturday, where RIch covers multiple topics and items that don't necessarily warrant an entire podcast… mostly marketing related, bu...

264: Does Sucking Make You Sick? Turning Weakness Into Strength

29 May 2020

Contributed by Lukas

Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking...

263: TBT - Highlight Show, Volume 1

28 May 2020

Contributed by Lukas

Today's TBT is the first half of Rich's "MYM insider Top 10 program" from the early 2010's - which are the highlights from his MYM Insider calls!

262:What To Expect When Level 10 Handles Your Ongoing SEO

27 May 2020

Contributed by Lukas

Today Rich will let you know who is involved, what your time commitment will be, what kind of reporting we offer, what we're actually doing, and every...

261: Putting Radio Sales Reps to the Test

26 May 2020

Contributed by Lukas

Rich gives you some questions you can use to quiz your radio and TV reps to find out if they're really in it to help you… or if they're just in it t...

260: Memorial Day: Worth Dying For

25 May 2020

Contributed by Lukas

Rich encourages us to remember those who laid down their lives for our country… and also challenges us to to truly honor those who have made the ult...

259: Climbing The Prayer Ladder

24 May 2020

Contributed by Lukas

Rich covers what he calls "the prayer ladder," where he will build on the beginners prayer and child's prayer--levels 1 and 2…. And shows you what p...

258: The Mini-Sites We've Been Building For Facebook & PPC Campaigns

23 May 2020

Contributed by Lukas

Rich goes over some mini websites Level 10 Contractor has been building for our clients - specifically for Facebook advertising.

257: Facebook Marketing Fundamentals

22 May 2020

Contributed by Lukas

Rich talks with the guru in charge of getting outstanding Facebook and Google AdWords results for Level 10 Clients about the fundamentals of Facebook ...

256: TBT - Your Most Important Number

21 May 2020

Contributed by Lukas

Rich walks you through the process of figuring out exactly how many sales you need to achieve your business goals… defined as "the sales figure that...

255: Stop Answering Your Own Phone!

20 May 2020

Contributed by Lukas

Rich interviews Karen Booze from Answer Connect… who will give you even more reasons to stop answering your own phone!

254: Five Ways To Totally Screw Up Radio & Fail

19 May 2020

Contributed by Lukas

This episode is the next in our series on radio advertising - and what mistakes to watch out for.

253: Your Website Is Sending Weak Signals To Google

18 May 2020

Contributed by Lukas

Todays episode is Rich walking a contractor through some of the obvious "kindergarten" mistakes his SEO person is making on his website. Then Rich sha...

252: Prayer For Beginners

17 May 2020

Contributed by Lukas

On Today's episode, Rich starts at the beginning… and talks about the fundamentals of prayer and prayers for beginners.