The Level 10 Contractor Daily Podcast

303: Use This Follow Up Tool Or You're An Idiot

07 Jul 2020

Contributed by Lukas

Rich chats with CEO and founder of Hatch, Chris Bache about his innovative tool that allows you to automate follow up texting.

302: What To Expect When Level 10 Handles Your Facebook Advertising

06 Jul 2020

Contributed by Lukas

This episode is designed to explain how Level 10 Contractor handles your Facebook advertising. From the setup process, how much it costs, how the repo...

301: George Carlin on Religion & Shattering Triangles

05 Jul 2020

Contributed by Lukas

Rich gives a voice to skeptics of religion--and then develops a framework to build a case for God… and shows you how God can reveal himself to you.

300: This Is What Liberty Looks Like

04 Jul 2020

Contributed by Lukas

Rich has a special message for you today called "This Is What Liberty Looks Like." It's his unique twist on freedom--and the privileges & responsibili...

299: How Many Ways Can You Say The Same Thing?

03 Jul 2020

Contributed by Lukas

How do you continue to say the same things over and over again in your advertising without wearing out your audience? Today we show you 23 ways to say...

298: TBT- John Smith Headlines

02 Jul 2020

Contributed by Lukas

Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them...

297: Worlds Greatest Car Salesman Part 2

01 Jul 2020

Contributed by Lukas

Today is part 2 of Rich's "Greatest Car Salesman In The World," where Rich hatched a plan to make car buying more pleasant for the shopper and more pr...

296: World's Greatest Car Salesman, Part 1

30 Jun 2020

Contributed by Lukas

When Rich went thru the car lot ringer, he decided he'd had enough and hatched a plan to make car buying more pleasant for the shopper and more profit...

295: Why You Should Consider Joining CCN

29 Jun 2020

Contributed by Lukas

Rich talks with CEO of CCN (Certified Contractor Network), Scott Seigal

294:The Best Way To Help Insecure People

28 Jun 2020

Contributed by Lukas

RIch shares some ideas about how to help out those who are insecure.

293: Podcast Highlight Show, Volume 2

27 Jun 2020

Contributed by Lukas

Every other week, we look back to curate nuggets and pearls Rich dropped on the podcast. We revisit inspired advice, innovated leaps, and what some mi...

292: Detroit Media Buy

26 Jun 2020

Contributed by Lukas

Today's episode is on the topic of media buying--Rich is going to walk you step by step through the process he used to make a $25,000 a month buy for ...

291: TBT - The Educational Spectrum

25 Jun 2020

Contributed by Lukas

On This TBT episode, Rich covers a topic he calls "the educational spectrum," which is a way to quantify how ready a prospect is to buy… and then ad...

290: The Most Important Marketing Lessons I've Learned, Part 1

24 Jun 2020

Contributed by Lukas

Rich shares some of the lessons he's learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 200...

289: Your Most Important Number

23 Jun 2020

Contributed by Lukas

Rich Talks about Your most important number, which is the number of jobs you need to sell each month in your most important product category to get yo...

288: Navigating The SEO Relationship Life Cycle

22 Jun 2020

Contributed by Lukas

Rich brings SEO Guru Katie Colihan back on the podcast to discuss the 7-phase life cycle that all contractors have suffered through at one time or ano...

287: Lessons From Dad

21 Jun 2020

Contributed by Lukas

This Fathers Day we get some insight into Rich's dad, and how he shaped Rich into the man he is today.

286: Random Saturday, Volume 8

20 Jun 2020

Contributed by Lukas

Random Saturday is RIch's monthly chance to assemble little bits and pieces of things that didn't really merit an entire podcast, but were interesting...

285: Website Launch - Today's Entry Doors

19 Jun 2020

Contributed by Lukas

Rich invites Level 10's COO, Bryan Bauman to show us a new site he and his team have just launched.

284: TBT - Cracking The 80/20 Rule

18 Jun 2020

Contributed by Lukas

On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.

283: Facebook Advertising Client Success

17 Jun 2020

Contributed by Lukas

Today Rich talks about some extremely encouraging RESULTS we are getting for our clients using Facebook advertising… and more importantly, he's goin...

282: How To Write Great Radio Ads

16 Jun 2020

Contributed by Lukas

Rich talks about how to write great radio ads… He's got 8 points for you… and then we've got 9 ads for you to listen to so you hear the points in ...

281: The Very Top of The Trust Period

15 Jun 2020

Contributed by Lukas

Rich heads back to a concept he introduced in April. The Trust Pyramid. The Top Layer - Personal Experience is where he is focusing today.

280: Can God Really Hear 7 Billion Prayers?

14 Jun 2020

Contributed by Lukas

How does God keep up with prayers from 7 billion people? Is it even POSSIBLE to keep up with it all? Rich provides some answers today from an unexpect...

279: Semi-Monthly Top Ten, Volume 1

13 Jun 2020

Contributed by Lukas

Today is the first volume of our Level 10 Contractor Semi-Monthly Top 10. Every other week, we'll look back and curate the nuggets and pearls Rich dro...

278: Pre-Customer Service For Contractors

12 Jun 2020

Contributed by Lukas

Today's epsode is a follow up to last Thursday's about Pre Customer Service. Rich goes into detail about how contractors can use Pre Customer Service ...

277: TBT - Nurturing Fruit: Lessons from the Plum Tree

11 Jun 2020

Contributed by Lukas

It's Throw Back Thursday, and today we're going to go back to the MYM Insider Top 10 CDs with segments called "hide no seek," The plum tree analogy, s...

276: Home Advisor Success: Best Way To Start From Scratch

10 Jun 2020

Contributed by Lukas

Today RIch interviews a contractor in Virginia who has been using Home Advisor for 14 years now to build their company… in fact, the ONLY advertisin...

275: Should I Hire Radio Personalities To Voice My Commercials

09 Jun 2020

Contributed by Lukas

Rich Talks about the pros and cons of hiring radio personalities to voice your radio commercials.

274: Learning From The Babymaker Pro Videos

08 Jun 2020

Contributed by Lukas

Rich highlights a company that has their video marketing dialed up to Level 10. Then he flips the script and talks about how to create similar types o...

273: Family Prayers

07 Jun 2020

Contributed by Lukas

Rich continues his Sunday theme of prayer. Specifically - Family Prayer.

272: Better Canvassing Approaches

06 Jun 2020

Contributed by Lukas

Canvassing kind of has a bad rap, but if you use the tips and tricks Rich shares with you today, it can be very effective.

271: Client Failure Case Study - What Went Wrong

05 Jun 2020

Contributed by Lukas

Today's episode is a client failure story. Rich will walk you through, step by step, a client engagement from 2019 and early 2020 that didn't go so we...

270: TBT - PRE Customer Services

04 Jun 2020

Contributed by Lukas

On This ThrowBack Thursday, Rich shows you ways to get more and better and higher paying customers by actually SERVICING people BEFORE they become pay...

269: Weird Radio Buy In Denver

03 Jun 2020

Contributed by Lukas

What happens when the radio stations you want to advertise on aren't rated - which means you can't analyze their numbers? Rich explains what to do in ...

268: The Radio Ad That Made Peoples Ears Bleed

02 Jun 2020

Contributed by Lukas

Today's episode is about getting outside the box and doing things a little differently. Plus, you can hear the ad that "made peoples ears bleed"!

267: Let's Talk About Your Phone Number

01 Jun 2020

Contributed by Lukas

Rich is going to explore the importance of your phone number in advertising. Is it important? How much to pay for one? Where do I find a good one? All...

266: Praying For Other People

31 May 2020

Contributed by Lukas

Rich talks about the necessity of praying for other people… and actually following through and doing so.

265: Random Saturday, Vol. 7

30 May 2020

Contributed by Lukas

Today is Random Saturday, where RIch covers multiple topics and items that don't necessarily warrant an entire podcast… mostly marketing related, bu...

264: Does Sucking Make You Sick? Turning Weakness Into Strength

29 May 2020

Contributed by Lukas

Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking...

263: TBT - Highlight Show, Volume 1

28 May 2020

Contributed by Lukas

Today's TBT is the first half of Rich's "MYM insider Top 10 program" from the early 2010's - which are the highlights from his MYM Insider calls!

262:What To Expect When Level 10 Handles Your Ongoing SEO

27 May 2020

Contributed by Lukas

Today Rich will let you know who is involved, what your time commitment will be, what kind of reporting we offer, what we're actually doing, and every...

261: Putting Radio Sales Reps to the Test

26 May 2020

Contributed by Lukas

Rich gives you some questions you can use to quiz your radio and TV reps to find out if they're really in it to help you… or if they're just in it t...

260: Memorial Day: Worth Dying For

25 May 2020

Contributed by Lukas

Rich encourages us to remember those who laid down their lives for our country… and also challenges us to to truly honor those who have made the ult...

259: Climbing The Prayer Ladder

24 May 2020

Contributed by Lukas

Rich covers what he calls "the prayer ladder," where he will build on the beginners prayer and child's prayer--levels 1 and 2…. And shows you what p...

258: The Mini-Sites We've Been Building For Facebook & PPC Campaigns

23 May 2020

Contributed by Lukas

Rich goes over some mini websites Level 10 Contractor has been building for our clients - specifically for Facebook advertising.

257: Facebook Marketing Fundamentals

22 May 2020

Contributed by Lukas

Rich talks with the guru in charge of getting outstanding Facebook and Google AdWords results for Level 10 Clients about the fundamentals of Facebook ...

256: TBT - Your Most Important Number

21 May 2020

Contributed by Lukas

Rich walks you through the process of figuring out exactly how many sales you need to achieve your business goals… defined as "the sales figure that...

255: Stop Answering Your Own Phone!

20 May 2020

Contributed by Lukas

Rich interviews Karen Booze from Answer Connect… who will give you even more reasons to stop answering your own phone!

254: Five Ways To Totally Screw Up Radio & Fail

19 May 2020

Contributed by Lukas

This episode is the next in our series on radio advertising - and what mistakes to watch out for.

253: Your Website Is Sending Weak Signals To Google

18 May 2020

Contributed by Lukas

Todays episode is Rich walking a contractor through some of the obvious "kindergarten" mistakes his SEO person is making on his website. Then Rich sha...

252: Prayer For Beginners

17 May 2020

Contributed by Lukas

On Today's episode, Rich starts at the beginning… and talks about the fundamentals of prayer and prayers for beginners.

251: Becoming The Social Media Mayor of Your Town

16 May 2020

Contributed by Lukas

Today's episode is about upping your social media game… and to accomplish that, you have to focus on delivering interesting, relevant content to you...

250: In N Out Burger Actually Sucks

15 May 2020

Contributed by Lukas

Why does Rich Think In & Out Burger sucks? It may have something to do with him being from Texas, but it almost definitely has to do with Selling to f...

249: B2B Marketing For Contractors

14 May 2020

Contributed by Lukas

Rich talks about Business to Business marketing for contractors… from a recording of a webinar that Rich did a couple of years ago, he gives some in...

248: Diggable Content Update

13 May 2020

Contributed by Lukas

Rich shares 3 diggable blog posts that will help you quickly understand why people will read them, click from article to article… and DIG through yo...

247: Three Steps To Great Marketing

12 May 2020

Contributed by Lukas

On today's podcast, Rich walks you through a 3 step formula that he swiped from Jim Rohn! You'll see how well it follows what Level 10 is all about.

246: The Nuts & Bolts of Radio Advertising

11 May 2020

Contributed by Lukas

Today Rich covers the nuts & bolts of Radio Advertising. He gives 4 steps--making the right buy, dealing with the lead tracking problem, choosing a vo...

245: Mother's Day Message

10 May 2020

Contributed by Lukas

Today's episode is a Mother's Day message from Rich!

244: Screw the Pandemic

09 May 2020

Contributed by Lukas

Rich'll tell you about one of his Level 10 Clients and how they just had their three highest sales days EVER…. Right in the middle of locked down Ca...

243: Why My Client Couldn't Convert Low-Cost PPC Leads

08 May 2020

Contributed by Lukas

Rich talks about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it D...

242: Monopolize Your Marketplace, Disc 10

07 May 2020

Contributed by Lukas

This is week 10 out of 10 of our TBT series where we've been making our way through the original Monopolize Your Marketplace 10 CD set.

241: Playing Offense vs. Playing Defense

06 May 2020

Contributed by Lukas

Rich explores the difference in mindset for leaders of companies who primarily play offense vs. the mindset of those who primarily play defense.

240: Radio Success Case Study - Horizon Services

05 May 2020

Contributed by Lukas

Today's podcast is a case study from one of Rich's old favorite clients, Horizon Services - focusing on their journey of growth through radio advertis...

239: How To Trash Talk Your Competitors Without Looking Like A Jerk

04 May 2020

Contributed by Lukas

Today's episode is all about trash talking your competitors… but doing it without looking like a jerk.

238: Prayer: Maybe You're Doing It Wrong

03 May 2020

Contributed by Lukas

Rich talks about prayer--and some possible reasons why it just doesn't seem to work for some people.

237: Doubling Down on Glass Breakage Warranties

02 May 2020

Contributed by Lukas

Today Rich provides a little boost for those who sell replacement windows. Rich explains why you should offer a free glass breakage warranty.

236: Home Advisor Success: Quickest One To The Lead Wins

01 May 2020

Contributed by Lukas

Rich interviews an owner of a small company that has had tremendous success with Home Advisor for several years now… and as you'll hear him say, the...

235: Monopolize Your Marketplace, Disc 9

30 Apr 2020

Contributed by Lukas

Today is Part 9 of our TBT series…. It's the original, complete Monopolize Your Marketplace 10 CD set.

234: Building The Trust Pyramid

29 Apr 2020

Contributed by Lukas

Rich talk's about marketing's ultimate #1 objective, which is to build trust between you and your audience--whether that be on a website, or through a...

233: Breaking Up With Your SEO Company Is Hard To Do

28 Apr 2020

Contributed by Lukas

Should you break up with your SEO COmpany? LEvel 10's Digital Services Director, Katie Colihan, joins Rich again to discuss some last ditch efforts yo...

232: Who's The Heavyweight Champion of Media Advertising?

27 Apr 2020

Contributed by Lukas

Today's episode is a showdown between radio and all other forms of media advertising… to settle the question once and for all--what's the best place...

231 Quotes to Live By

26 Apr 2020

Contributed by Lukas

Today's episode is all about quotes that Rich has collected over the years. He'll be sharing some of them with you, and add a little commentary too.

230: Random Saturday, Volume 6

25 Apr 2020

Contributed by Lukas

Rich shares interesting thoughts and tidbits that he gathers throughout the month that don't really warrant an entire podcast of their own.

229: Smackdown in Sac-Town: Negotiating A Killer TV Buy

24 Apr 2020

Contributed by Lukas

Rich walks you step by step through the TV buy he made on behalf of one of his new clients in Sacramento.

228: TBT - Monopolize Your Marketplace, Part 8

23 Apr 2020

Contributed by Lukas

We're working our way through Rich's classic 2004 audio series, Monopolize Your Marketplace. Today' ThrowBack Thursday is part 8 out of 10

227: Why You Should Probably Be On The Radio

22 Apr 2020

Contributed by Lukas

Rich covers the advantages to radio advertising… and growing your company with consistency and frequency of advertising.

226: New Website Launch & Why Some Web Companies Suck So Bad

21 Apr 2020

Contributed by Lukas

Today's episode is (mainly) to introduce a new website Level 10 Contractor recently launched for our client, Childers Leveling. But, Rich also goes of...

225: What To Expect When Level 10 Builds Your Website

20 Apr 2020

Contributed by Lukas

If you've ever thought about having Level 10 Contractor build a website for your company, then today's podcast is for you. Rich is going to go through...

224: Trust Me: God's Not Enjoying This Either

19 Apr 2020

Contributed by Lukas

Rich explores the age old question of the soul… With all the suffering on the planet and this life… does God actually care? Or stated differently,...

223: Should I Buy Remnant Media?

18 Apr 2020

Contributed by Lukas

A listener wants to know if Rich has an opinion on buying "Remnant Media"… so Rich walks through the pros and cons and helps you understand this som...

222: Negotiating A $628,500 Radio Buy For $350,217

17 Apr 2020

Contributed by Lukas

Today's episode is another textbook example of Rich demolishing radio sales reps to get deals for his clients 2 to 3 times better than they were able ...

221: TBT - Monopolize Your Marketplace, Part 7

16 Apr 2020

Contributed by Lukas

It's another Throw Back Thursday… we are now on part 7 of 10 of Rich's Monopolize Your Marketplace audio series.

220: How To Build Club Memberships for Roofers

15 Apr 2020

Contributed by Lukas

Rich is going to borrow the strategy of 'club memberships' that is pretty common in the HVAC world, and bring it over into the world of roofers and te...

219: COVID-19 Appointment Setting Script

14 Apr 2020

Contributed by Lukas

Rich is going to take you through a script he came up with to help one of his clients set appointments with people who want to just wait until COVID 1...

218: I Want To Punch Christine Cook in the Face

13 Apr 2020

Contributed by Lukas

Today's Episode is about the power of repetition in advertising. No faces were punched. Seriously.

217: Easter: Who Will Take The Son

12 Apr 2020

Contributed by Lukas

Rich shares an Easter story that has circulated on the internet in various forms for several years now… and has origins dating back to World War 2.

216: You Can't Keep Everyone Happy

11 Apr 2020

Contributed by Lukas

Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a ...

215: Facebook Advertising During COVID-19… And Beyond

10 Apr 2020

Contributed by Lukas

Rich builds a pretty darn good case for why NOW is a great time to get going with Facebook ads, walks you through how to do it, and what kinds of resu...

214: TBT - Monopolize Your Marketplace, Disc 6

09 Apr 2020

Contributed by Lukas

Today we continue our TBT series… it's Rich's 2004 audio program Monopolize Your Marketplace… part 6 out of 10

213: Eight Seconds To Clear 3 Hurdles

08 Apr 2020

Contributed by Lukas

We're talking about your website, and what has to happen in the first 8 seconds of a visitor landing there to make sure that they stay, get interested...

212: The Website That Scored "Negative One" On Web Audit

07 Apr 2020

Contributed by Lukas

Rich reviews a website audit with a roofing company in Chicago… and, their website scores less than ZERO

211: Innovation Formula: The Magic Wand

06 Apr 2020

Contributed by Lukas

Rich is going to talk about a topic that's near and dear to his heart...INNOVATION! Todays innovation formula is called "The Magic Wand"

210: Jim Rohn, The Art of Exceptional Living

05 Apr 2020

Contributed by Lukas

Today Rich is going to introduce you to the late, great Jim Rohn. If you're not familiar, Jim Rohn was a well known and beloved motivational speaker.

209: CoronaVirus Update

04 Apr 2020

Contributed by Lukas

Rich shares an update on the coronavirus an how it's affecting his clients… and some things you can do to help weather the storm.

208: Why I Could Care Less How Big A Radio/TV Audience Is

03 Apr 2020

Contributed by Lukas

Today's podcast focuses in on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M!

207: TBT - Monopolize Your Marketplace, Disc 5

02 Apr 2020

Contributed by Lukas

Today's episode is part 5 of our Throwback Thursday series covering the flagship audio program "Monopolize Your Marketplace"

206: Rich Hot Takes: Virtual Offices, College Degrees, & Marketing Research

01 Apr 2020

Contributed by Lukas

This episode is a chance for you to get a behind the scenes look at some of the people and processes employed at Level 10 Contractor.

205: Keyword Myths Debunked and Destroyed

31 Mar 2020

Contributed by Lukas

Today's episode is a deep dive into SEO… with a focus on keywords with Rich and Level 10 Contractor's SEO guru, Katie Colihan.

204: Guerilla Marketing: Making Big Waves With Small Budgets & Smart Ideas

30 Mar 2020

Contributed by Lukas

Rich talks about using your brains and your ingenuity to generate interest and leads instead of just your checkbook...in other words, Guerilla Marketi...