The Level 10 Contractor Daily Podcast
Episodes
451: The Four W's of Website Traffic
02 Dec 2020
Contributed by Lukas
Rich chats with Level 10 Contractor SEO Guru Katie Colihan to discuss what She calls the Four W's of Website Traffic
450: Your English Teacher Was Arrogant, Pretentious, and WRONG
01 Dec 2020
Contributed by Lukas
When it comes to marketing, you want simple unpretentious and easy to understand words. Not those exaggerated, pompous, highfaluting words your Englis...
449: 5 Ways To Find Installers You Might Not Have Considered
30 Nov 2020
Contributed by Lukas
Rich's 5 Creative ideas for finding installers during this crazy Corona Season!
448: Is That God, Or My Own Jabbering Mind?
29 Nov 2020
Contributed by Lukas
Today's episode is about distinguishing between the various voices in your head that are attempting to guide and influence you.
447: Podcast Highlight Show, Volume 13
28 Nov 2020
Contributed by Lukas
Our 13th Edition of the Podcast Highlight show! The best from Rich from the last two weeks of episodes!
446: Don't Even TRY To Buy Your Own Media
27 Nov 2020
Contributed by Lukas
Today's episode is Rich's impassioned plea to you and contractors everywhere to PLEASE do not try to buy your own media.
445: TBT Everythings Amazing and Nobody's Happy
26 Nov 2020
Contributed by Lukas
Happy Thanksgiving! On Thanksgiving Thursday it's a Throwback to a Thanksgiving message from Rich from Last year featuring comedian Louis CK.
444: Abraham Lincoln's Thanksgiving Proclamation
25 Nov 2020
Contributed by Lukas
Rich reads you the Thanksgiving Proclamation issued by Abraham Lincoln in 1863, at the height of the civil war.
443: The Phantom Competitor Who Is Eating Your Lunch
24 Nov 2020
Contributed by Lukas
Rich is going to show you how you're losing business to a competitor who has no name, no face, and no salesmen. The one thing this phantom does have, ...
442: 5 Ways To Cultivate A Thankful Heart
23 Nov 2020
Contributed by Lukas
In honor of the Thanksgiving holiday, Rich is talking about 5 ways to cultivate a thankful heart.
441: Thankful for All Things. Yes. ALL Things.
22 Nov 2020
Contributed by Lukas
Today's episode is calculated to make you think about things from a different perspective… instead of just looking for the good stuff in life, RIch ...
440: Random Saturday, Volume 13
21 Nov 2020
Contributed by Lukas
On Random Saturdays, Rich Drops a bunch of tiny nuggets of marketing insights, wisdom and knowhow and gives them in rapid fire fashion.
439: Outlandish Policies You Might Want To Consider
20 Nov 2020
Contributed by Lukas
Rich talks about policies you can implement that may seem outlandish, but could carry some significant marketing weight for you and your business!
432: TBT - Headline Starters, Part 2
19 Nov 2020
Contributed by Lukas
On this TBT Rich Gives you several more "Headline starters" for when you can't think of anything to write for your marketing.
437: When Should We Start Advertising on Radio & TV?
18 Nov 2020
Contributed by Lukas
Rich walks you through some evaluation questions to help you determine WHEN is the right time to make the jump to Radio and TV. And, if it IS the righ...
436: Gift Card Deal Closers
17 Nov 2020
Contributed by Lukas
Rich goes over the value of the Gift card. They work because people perceive them to be extremely valuable! Rich has 7 ways to use them.
435: 5 Ways To Implement Farming Into Your Marketing
16 Nov 2020
Contributed by Lukas
On this 5 Ways to Monday, Rich talks about Wall Drug, Accelerated Discontentment...and then gives you 5 ways to use "farming" in your marketing Rich M...
434: Be 100% Responsible
15 Nov 2020
Contributed by Lukas
Today's Sunday episode has to do with taking control and responsiblity over your life.
433: Podcast Highlight Show, Volume 12
14 Nov 2020
Contributed by Lukas
Today is the 12th edition of the Level 10 Daily Podcast Highlight show!
432: How To Tell If Your Media Buy Sucks
13 Nov 2020
Contributed by Lukas
On Today's episode, Rich will walk you through the process that we use at Level 10 Contractor to audit media buys of clients where we are taking over ...
431: TBT - Headline Starters, Part 1
12 Nov 2020
Contributed by Lukas
This TBT highlights a powerful tool to help you write powerful headlines in your marketing - the Headline Starter! (actually there are 12 of them)
430: Systematic Dismantling and Rebuilding of a Website & SEO
11 Nov 2020
Contributed by Lukas
Rich explains to a contractor what SEO is, how it works, what is involved… and then, dismantles this company's website, piece by piece, part by part...
429: Capturing & Nurturing Future Buyers
10 Nov 2020
Contributed by Lukas
How are you doing in the area of nurturing your future buyers? Rich shares about two experiences he had where the businesses he visited just missed th...
428: 5 Ways To Use Confirmation Bias In Your Favor
09 Nov 2020
Contributed by Lukas
Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing.
427: How To Slow Down Time As You Get Older
08 Nov 2020
Contributed by Lukas
Rich is going to give you scientific advice on how to slow down time - and give you a formula for exactly how to do it.
426: Webinar Replay: Keep The Leads Flowing From Now Through March
07 Nov 2020
Contributed by Lukas
Todays' episode is a webinar recently recorded about lead generation, lead handling and digital rehash.
425: MicroBranding: How To Get Bud Light Results On A Much Smaller Budget
06 Nov 2020
Contributed by Lukas
The premise of today's podcast is simple: It probably costs a lot less than you think to get your brand out into the marketplace to the point where yo...
424: TBT - Engage Web Audiences With Explainer Videos
05 Nov 2020
Contributed by Lukas
On this TBT Episode Rich Explains what Whiteboard explainer videos are and why they are great for showing concepts and ideas without having to shoot t...
423: Dominate The Competition in Both Commercial AND Residential
04 Nov 2020
Contributed by Lukas
Today's podcast is a strategy session between Rich and a company that has a marketing problem that's been bugging them for several years now...they se...
422: It Doesn't Matter Who The President Is
03 Nov 2020
Contributed by Lukas
Election Day! And Rich will give you his take on things… and as the title suggests… he'll build a pretty good case for why it doesn't really matte...
421: 5 Ways To Get More Repeat Business
02 Nov 2020
Contributed by Lukas
Rich serves up 5 Ways to intentionally get more repeat business.
420: 31 Causes of Failure by Napoleon Hill
01 Nov 2020
Contributed by Lukas
Rich is going to Review Napoleon Hill's 31 causes of failure, with… you guessed it, a pinch of commentary.
419: Podcast Highlight Show, Volume 11
31 Oct 2020
Contributed by Lukas
Today is the 11th volume of the Level 10 Contractor Daily Podcast Highlight show!
418: Webinar Replay: Replacing Lost Home Show Leads
30 Oct 2020
Contributed by Lukas
Today's episode is a webinar Rich did talking about how to replace lost home show leads lost in 2020.
417: BT - Overcoming Price Resistance
29 Oct 2020
Contributed by Lukas
For Throw Back Thursday, Rich will walk you through HOW to pull off "overcoming price resistance" step by step.
416: Foundations for Great Marketing, Guest on the Hatch Podcast
28 Oct 2020
Contributed by Lukas
Today's episode is an interview Rich did with the "Built By" Podcast from our Friends at Hatch. Rich chats about his favorite topic - Identity!
415: The Curse of Repeat & Referral Business
27 Oct 2020
Contributed by Lukas
Why would repeat and referral business be considered a curse? Isn't that the best source for leads? And the answer is… it depends on your mindset.
414: 5 Ways To Get Your Net Profits To 15% Or More
26 Oct 2020
Contributed by Lukas
How DO you edge the PROFITS up? That's what we're about to find out from Rich today - 5 ways to increase profits to 15% or more. Rich Mentioned: Epis...
413: Quotes To Live By (Vol 3)
25 Oct 2020
Contributed by Lukas
Rich Collects quotes... and every few months, he shares some of the best ones with us while providing some commentary of his own. Previous Quotes Epis...
412: Random Saturday, Volume 12
24 Oct 2020
Contributed by Lukas
"Random Saturday,"is one time each month where Rich drops a bunch of little nuggets of marketing expertise and business wisdom… things that didn't n...
411: What To Do When You've Maxed Out Your Lead Gen Options
23 Oct 2020
Contributed by Lukas
On today's episode, Rich speaks with the marketing director of a midwest window company who has bought pretty much all the leads available for their a...
410: TBT - All Aboard The Financing Train
22 Oct 2020
Contributed by Lukas
It's throwback Thursday once again, and today we dip into the vault and find a webinar from 2013 on the topic of financing.
409: Adjusting The Friction Level In Your Lead Generation
21 Oct 2020
Contributed by Lukas
Rich talks about adjusting the friction level in your lead generation - What that means, How to do it, and deciding if you want lots of cheap but less...
408: What A Comprehensive Marketing Strategy Looks Like
20 Oct 2020
Contributed by Lukas
Rich lays it all out… from foundational stuff that you HAVE to have in your marketing… to hunting tactics and farming tactics… including which a...
407: 5 Ways To Surprise Your Customers (In A Good Way)
19 Oct 2020
Contributed by Lukas
On today's episode, Rich builds a case for creating a "surprise" budget in your business and consistently giving gifts to your customers.
406: Why Religion Is Losing The Young People, And What To Do About It
18 Oct 2020
Contributed by Lukas
Teenagers and young adults are simply "opting out" of religion at alarming rates… which leads Rich to tackle the question--what can we do about it?
405: Podcast Highlight Show, Volume 10
17 Oct 2020
Contributed by Lukas
The 10th Volume of the Level 10 Contractor Daily Podcast Countdown Show!
404: Change & Adapt or Die: Interview With Matt Hullander
16 Oct 2020
Contributed by Lukas
Rich interviews Matt Hullender from Hullco in Tennessee. They chat about how Matt grew a $4.2 million company in 2007, into a $20 million company this...
403: Webinar Replay: Make The Jump To $10MM
15 Oct 2020
Contributed by Lukas
Todays episode is a recent webinar Rich did covering the topic of "make the jump to $10 million".
402: What If My Competitors Are On the Same Stations?
14 Oct 2020
Contributed by Lukas
Rich is here to explain why its actually a good thing for you and your competitors to be running ads on the same TV or Radio stations.
401: Innovators: The Football Coach Who Never Punts + Eddie Van Halen
13 Oct 2020
Contributed by Lukas
Rich encourages you to get creative and find ways to break the mold of "the way things are done" in your business and industry.
400: 5 Ways To Create & Use Impactful Demonstrations
12 Oct 2020
Contributed by Lukas
Today is 5 ways to create & use powerful demonstrations to SHOW your prospects what you're all about.
399: It's Never Nothing, It's Always Something
11 Oct 2020
Contributed by Lukas
Today Rich looks at the idea that things always seem to be difficult.
398: A Master Closer Is A Master Opener (Larry Pauley Interview)
10 Oct 2020
Contributed by Lukas
Rich chats with remodeling industry and selling guru, Larry Pauly. Larry recently released his new book, "A Master Closer Is A Master Opener," and he'...
397: Why We Charge $25,000 For A "$5,000" Website
09 Oct 2020
Contributed by Lukas
Why are Level 10 Contractor's Websites so Dang Expensive? Rich Passionately answers that question for you today...and enlightens you about your websit...
396: TBT - Sweat The Small Stuff
08 Oct 2020
Contributed by Lukas
On This ThrowBack Thursday Rich Talks about how you and your business should handle the "small stuff" in your business.
395: Quit Throwing Mud At The Wall And Get An Actual Strategy
07 Oct 2020
Contributed by Lukas
Rich chats with a contractor who doesn't have a marketing strategy - more of a "lets put a bandaid on it" philosophy. Rich lays out what a comprehensi...
394: The Psychology of the "Wink, Wink" Deal
06 Oct 2020
Contributed by Lukas
Rich talks about "wink, wink" deals… which is where you give your customers a little win… that they think is being given only to them as a special...
393: 5 Ways To Close Prospects Who Said No The First Time
05 Oct 2020
Contributed by Lukas
Rich has ideas for recovering deals while you're still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after th...
392: The End of Forgiveness As You Know It
04 Oct 2020
Contributed by Lukas
Rich's topic is forgiveness - and he looks at it through the lens of the Higher Law of Love. Rich Mentioned: 301 - George Carlin on God 308 - We Beli...
391: Podcast Highlight Show, Volume 9
03 Oct 2020
Contributed by Lukas
The 9th Volume of the Level 10 Contractor Daily Podcast Highlight show
390: $105,441 in Sales on $1,915 Ad Spend
02 Oct 2020
Contributed by Lukas
Rich shares a story about a client that we to get results for… but after turning the old "marketing Rubik's cube" a few times, we finally hit on a f...
389: TBT - Beyond Customer Service… Creating "Raving Fans"
01 Oct 2020
Contributed by Lukas
On this TBT episode, Rich gives you lots of ideas about how to create Raving Fans for your Home Contractor Business.
388: Bob Quillen, King of the Brand Ambassador Program
30 Sep 2020
Contributed by Lukas
Rich Chats with the King of the Brand Ambassador Program - Bob Quillen. Rich Mentioned: Brand Ambassador Program Episode 30
387: The $11 an Hour Employee Who's Costing You $300,000
29 Sep 2020
Contributed by Lukas
Your receptionist has a LOT more to do with the success of your company than you think. Prepare them when they answer the phone to set the proper expe...
386: 5 Ways To Use Facebook In Your Business
28 Sep 2020
Contributed by Lukas
On this 5 Ways to Monday... Rich is going to get super specific with you as he describes 5 specific ways you can use Facebook in your marketing. Rich ...
385: The Dumpster Diver & The Starfish Thrower
27 Sep 2020
Contributed by Lukas
Rich tells a story about a friend of his who helped out a homeless man… and gives you some ideas on what you can do to help out too.
384: Random Saturday, Volume 11
26 Sep 2020
Contributed by Lukas
Baubles and bits of marketing nuggets and wisdom all rolled into one episode called Random Saturday Vol. 11
383: Pour Gasoline On That Facebook Fire!
25 Sep 2020
Contributed by Lukas
Rich talks with a contractor who wants more results from his Facebook Advertising...so Rich tells him to "Pour gasoline on the Facebook fire!"
382: TBT - How To Foster Creativity
24 Sep 2020
Contributed by Lukas
How do you become creative? Rich talks about 3 Sources for ideas.
381: 23 Kinds of Evidence To Prove Your Case
23 Sep 2020
Contributed by Lukas
Rich walks you through 23 different kinds of evidence that you can produce to back up what you say.
380: It's Time To Up Your Online Reviews Game
22 Sep 2020
Contributed by Lukas
Rich gives an impassioned plea for you to up you Online Review Game!
379: 5 Ways To Increase Your Average Sale Amount
21 Sep 2020
Contributed by Lukas
This 5 Ways to Monday is all about Increasing your Average Sale Amount, and as usual, Rich has 5 Great ideas for your business. Rich Mentioned: Episo...
378: Let Your Communication Be Yea, Yea… Nay, Nay
20 Sep 2020
Contributed by Lukas
We live in Crazy Times. So what are we to do in these trying times to defend our beliefs and help others "see the light?" Rich has some thoughts today...
377: Podcast Highlight Show, Volume 8
19 Sep 2020
Contributed by Lukas
The Level 10 Countdown Show - Volume 8! The Best moments from the last two weeks.
376: Incentive Offers To Test In Your Advertising
18 Sep 2020
Contributed by Lukas
Today's episode was inspired by an email Rich recieved about incentives. Rich as always came up with Lots of Incentive ideas and passes them along to ...
375: TBT - Innovation - Mr. Nice Guy & Pampered Chef
17 Sep 2020
Contributed by Lukas
On This TBT, Rich gives you an innovation starter for your business. Today - its Mr. Nice Guy. How Nice is your company to your customers?
374: Tips For Testing Your Marketing
16 Sep 2020
Contributed by Lukas
Today Rich follows up yesterdays episode on testing by taking it a step further. He will give you some practical tips for HOW to actually execute test...
373: Never Make A Major Marketing Mistake Again
15 Sep 2020
Contributed by Lukas
Rich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketin...
372: 5 Ways To Out-Maneuver Larger Competitors
14 Sep 2020
Contributed by Lukas
Today's 5 Ways to Monday is all about Out Maneuvering Your Larger Competitors. You have to think like David to Beat your Goliath. Rich covers 5 scrapp...
371: Halftime & Definite Chief Aim
13 Sep 2020
Contributed by Lukas
Today's Episode is about finding your ONE THING that you can really dedicate your life to… the one thing that God put you on this earth to achieve w...
370: Home Shows Are Gone… Now What?
12 Sep 2020
Contributed by Lukas
Home Shows have gone away this year due to COVID. What do you do to help fill the gap? Rich has some ideas for you today. Here are previous Episodes R...
369: 9-11 Special - Never Surrender
11 Sep 2020
Contributed by Lukas
Rich shares his memories of September 11, 2001
368: TBT - Top 10 Remodeler Marketing Mistakes
10 Sep 2020
Contributed by Lukas
A Throw Back to 2014 and a webinar called "The Top Remodeling Marketing Mistakes… What you don't know IS killing you."
367: Ranking In The Local Section of Google
09 Sep 2020
Contributed by Lukas
Rich and Katie Colihan, SEO Guru Extrodinaire, tackle questions about ranking in the "Local Section" in Googles search.
366: I've Been Listening To Rich Since 2002, Now I'm Close To $20MM
08 Sep 2020
Contributed by Lukas
Rich chats with Justin Bartley, a contractor close to $20MM is sales. Hear all about what Justin has learned from Rich and Level 10 over the years, wh...
365: 5 Ways To Get To $10 Million Faster
07 Sep 2020
Contributed by Lukas
Starting today, and every Monday, Rich will give you 5 ways to improve a specific part of your business and your marketing. Rich Mentioned Today: Dig...
364: What To Do When God Is Absent
06 Sep 2020
Contributed by Lukas
So what do you do if God is nowhere to be found?... do you think God abandons you - on purpose - sometimes? Rich talks about what to do when God is ju...
363: Podcast Highlight Show, Volume 7
05 Sep 2020
Contributed by Lukas
The Level 10 Contractor Podcast Highlight show, volume 7.
362: We Paid $629 To Replace Ruined Flowers & Other Diggable Content
04 Sep 2020
Contributed by Lukas
Today Rich goes over FIVE blog posts that we've written for clients that hit the nail on the head for DIGGABLE Content!
361: TBT - Creating A Website That Will Convert Like Crazy
03 Sep 2020
Contributed by Lukas
Today's TBT is a webinar RIch did, in 2012, about creating killer websites that convert like crazy.
360: To Tell The Truth
02 Sep 2020
Contributed by Lukas
Today's episode s about telling the truth in your marketing… specifically, how fessing up to some of your inadequacies, blunders, and mistakes can a...
359: Leads & Appointments Are Up 50% With New Website
01 Sep 2020
Contributed by Lukas
Rich caught up with Larry Cahoon to discuss the process of deciding to hire Level 10… the process of building his new website… and what's happened...
358: How To Determine A "Full" TV & Radio Buy
31 Aug 2020
Contributed by Lukas
Rich walks you through the process of determining how much it will cost to get a "full buy" on radio, then on television… so you can then have a fra...
357: How To Really Turn Problems Over To God
30 Aug 2020
Contributed by Lukas
Today is the second part of a three-Sunday series about where to turn when you are facing challenges in life.
356: Random Saturday Volume 10
29 Aug 2020
Contributed by Lukas
On Random Saturdays, Rich takes little tidbits of the marketing gold that didn't necessarily warrant an entire podcast and delivers them all to you in...
355: Dave Yoho: 70 Years of Remodeling Wisdom
28 Aug 2020
Contributed by Lukas
Rich Chats with Dave Yoho, who shares his 70 years of experience in the Remodeling Industry!
354: TBT - Pre-Positioning: How To Squeeze More Dollars Out Of Existing Leads
27 Aug 2020
Contributed by Lukas
Today's TBT is about pre-positioning, which has to with CONDITIONING your prospects to want to buy from you… BEFORE your sales person ever sets foot...
353: Profiting From Your Competitors
26 Aug 2020
Contributed by Lukas
Rich talks about how to profit from your competitors - including studying them, leveraging their ad dollars to your advantage and more...
352: How Many Ways Can You Say The Same Thing? (Volume 2)
25 Aug 2020
Contributed by Lukas
When you advertise, you have to say the same things over and over again. How do you keep your advertising messages fresh? Here are 20 examples!