The Level 10 Contractor Daily Podcast

501: TBT: Marketing To Past Customers

21 Jan 2021

Contributed by Lukas

Rich talks about what he calls "hopper systems." That's a systematic way to reach out to your customer base and ask for more business.

500: What Are The Top 5 Brutal Facts You're Facing Right Now?

20 Jan 2021

Contributed by Lukas

Rich is going to walk you through an exercise of identifying your company's brutal facts… and he'll give you some context of why this is so essentia...

499: Channeling Your Inner Clark Kent: Writing For The Local Newspaper

19 Jan 2021

Contributed by Lukas

Rich gives you a strategy for becoming a local celebrity--or at least a local recognized expert--by writing for your local newspaper.

498: 5 Ways to Center Your Focus On Customer Needs

18 Jan 2021

Contributed by Lukas

How do you put the focus back on your customers, where it should be? Rich Gives 5 Ways to Center focus on Your customers needs.

497: Sunday Podcast: Death By Not Paying Attention

17 Jan 2021

Contributed by Lukas

Are we paying enough attention to important parts of our life or are they suffering due to neglect? Rich shares about that on this Sunday Episode

496: Podcast Highlight Show, Volume 15

16 Jan 2021

Contributed by Lukas

The 15th volume of our Level 10 Contractor Podcast Highlight Show!

495: New TV Ads For Jericho That Are Killing It

15 Jan 2021

Contributed by Lukas

Rich shares 10 new Ads from Jericho Home Improvements that are really working to kick off 2021!

494: TBT - Innovation: Taking Down Krispy Kreme

14 Jan 2021

Contributed by Lukas

On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme. Listen to get some great ide...

493: Nobody Cares What Brand of Windows You Sell

13 Jan 2021

Contributed by Lukas

Rich walks a contractor who is interested in TV and Radio advertising, thru Identity, explains why they can destroy their competition, and why nobody ...

492: Platitudes Are Murdering Your Marketing

12 Jan 2021

Contributed by Lukas

On today's episode, Rich is going to show you that more likely than not, your marketing is full of Platitudes and 3 evaluations to find out for yourse...

491: 5 Way To Get More Jobsite & Happy Customer Photos

11 Jan 2021

Contributed by Lukas

On this '5 Ways to… Monday'...Rich shares 5 Ways to get more Jobsite and Happy Customer Photos!!

490: Sunday Podcast: From Zero To Furious In Half A Second

10 Jan 2021

Contributed by Lukas

Today Rich is going to talk about ANGER… that little flame inside us that seems to boil over whenever somebody pushes our buttons!

489: Rich Writes Five Great TV Ads Off The Top of His Head

09 Jan 2021

Contributed by Lukas

If you are thinking about getting on TV or radio, this episode is 100% must-listen.

488: Lost SEO Rankings, Dysfunctional Mobile Sites, & Rich's Biggest Pet Peeve

08 Jan 2021

Contributed by Lukas

Rich and COO Bryan Bauman chat with a new Level 10 client about a website project. The Client doesn't want to lose their SEO rankings and figure out w...

487: TBT - Pimp My Ride

07 Jan 2021

Contributed by Lukas

On this Throwback Thursday, it's all about finding ways to make the way you present yourself to the marketplace look bigger, better, cooler, brighter,...

486: The Keystone of All Marketing Is Identity (Woodworking Network Interview)

06 Jan 2021

Contributed by Lukas

Todays' Episode is an interview Rich did in November with the Woodworking Network. Rich explains the concept of Identity - and how to integrate it in ...

485: Webinar Replay: 5 Pillars of Identity & SEO Made Simple

05 Jan 2021

Contributed by Lukas

Rich shares what he calls "The 5 pillars of Identity" and then he gives the best explanation of SEO you've probably ever heard!

484: 5 Ways To Do Better In 2021 Than You Did In 2020

04 Jan 2021

Contributed by Lukas

Rich Shares 5 Ways to do better in your business in 2021!

483: Sunday Podcast: Strengthen What Is Good About The Lawn

03 Jan 2021

Contributed by Lukas

Today Rich gives you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them

482: Best of 2020 Highlight Show Volume 14

02 Jan 2021

Contributed by Lukas

During Christmas Break we have been sharing the best moments from the Level 10 Contractor Daily Podcast from 2020!

481: Best of 2020 Highlight Show Volume 13

01 Jan 2021

Contributed by Lukas

During Christmas Break we are sharing the best moments from the Level 10 Contractor Daily Podcast from 2020

480: Best of 2020 Highlight Show Volume 12

31 Dec 2020

Contributed by Lukas

During our Christmas Break we are sharing the best highlights from the Level10 Contractor Daily Podcast from 2020

479: Best of 2020 Highlight Show Volume 11

30 Dec 2020

Contributed by Lukas

During Christmas Break, we are sharing the best moments from the Level 10 Contractor Daily Podcast from 2020!

478 Best of 2020 Highlight Show Volume 10

29 Dec 2020

Contributed by Lukas

During Christmas Break we are sharing the best of the Level 10 Contractor Daily Podcast highlights from 2020!

477: Best of 2020 Highlight Show Volume 9

28 Dec 2020

Contributed by Lukas

During Christmas Break, enjoy these highlights from the Level 10 Contractor Daily Podcast!

476: If You Want Things To Change, You Have To Actually Do Things Different

27 Dec 2020

Contributed by Lukas

So why do people NOT keep New Years Resolutions? Rich Talks about that today, and offers some ideas why - and how - to make real change in your life.

475: Best of 2020 Highlight Show Volume 8

26 Dec 2020

Contributed by Lukas

During Christmas Break we are sharing the best moments from the Level 10 Contractor Daily Podcast from 2020!

474: The Real Meaning of Christmas: Entropy & Agape

25 Dec 2020

Contributed by Lukas

Merry Christmas! Enjoy this message from Rich about the Real Meaning Of Christmas.

473: Country Christmas, 1948

24 Dec 2020

Contributed by Lukas

On this Christmas Eve, we are sharing a Christmas story Rich wrote to honor his grandparents. Merry Christmas!

472: Best of 2020 Highlight Show Volume 7

23 Dec 2020

Contributed by Lukas

Merry Christmas! Enjoy the Best moments from the Level 10 Contractor Daily Podcast from 2020.

471: Best of 2020 Highlight Show Volume 6

22 Dec 2020

Contributed by Lukas

Happy Christmas Break! Enjoy these highlights from the Level 10 Contractor Daily Podcast from 2020

470: 5 Ways To Get More Out of Christmas

21 Dec 2020

Contributed by Lukas

Rich shares 5 Ways (+1) to Get more out of Christmas this year, but it has more to do with giving than getting.

469: Love The Baby, Crucify The Man

20 Dec 2020

Contributed by Lukas

Rich explains how it's easy to get so focused on Jesus that we forget about the commandments to love ourselves, our neighbors… and even our enemies.

468: Best of 2020 Highlight Show Volume 5

19 Dec 2020

Contributed by Lukas

During Christmas Break we are sharing with you the best moments from the Level 10 Contractor Daily Podcast from 2020!

467: Best of 2020 Highlight Show Volume 4

18 Dec 2020

Contributed by Lukas

During Christmas Break, we're treating you to the best highlights from the Level 10 Contractor Daily Podcast from 2020!

466: Best of 2020 Highlight Show Volume 3

17 Dec 2020

Contributed by Lukas

During Christmas Break, Enjoy the Best highlights from the Level 10 Contractor Daily Podcast from 2020!

465: Best of 2020 Highlight Show Vol2

16 Dec 2020

Contributed by Lukas

During the Holidays, we're sharing the Level 10 Podcast Highlight shows from 2020. Have a great Christmas and New Year!

464: Best Of 2020 Highlight Show Volume 1

15 Dec 2020

Contributed by Lukas

During the Holidays, we're sharing the Level 10 Podcast Highlight shows from 2020. Have a great Christmas and New Year!

463: 5 Ways To Give Back To Your Community

14 Dec 2020

Contributed by Lukas

Today Rich is going to cover 5 ways to give back to your community.

462: We're Willing To Pay The Price, But At What Cost?

13 Dec 2020

Contributed by Lukas

On this Episode, Rich challenges you to examine your priorities… and see if you're spending your time on things that are truly important.

461: Podcast Highlight Show, Volume 14

12 Dec 2020

Contributed by Lukas

Today is the fourteenth volume of our Level 10 Contractor Podcast Highlight Show!

460: How To Market Something Nobody's Ever Heard Of Before

11 Dec 2020

Contributed by Lukas

On this episode - its a strategy call with Rich and a marketing person for a company that sells something that nobodys heard of! Rich Gives great stra...

459: TBT 5 Lessons & 3 Warnings From The Life of Larry H. Miller

10 Dec 2020

Contributed by Lukas

On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life...

458: Burned In A House Fire & In A Coma For 40 Days

09 Dec 2020

Contributed by Lukas

This is a strategy call between Rich and a contractor who nearly died. Rich weaves the story of his near death experience into his marketing.

458: Burned In A House Fire & In A Coma For 40 Days

09 Dec 2020

Contributed by Lukas

This is a strategy call between Rich and a contractor who nearly died. Rich weaves the story of his near death experience into his marketing.

457: Major Mistakes I Just Found In A Quarter Million Dollar Radio Buy

08 Dec 2020

Contributed by Lukas

This episode was recorded by Rich after he finished a call with a Radio rep for a new client. The client had thought their Radio buy was great… but ...

456: 5 Ways To Improve Employee Morale

07 Dec 2020

Contributed by Lukas

On today's 5 Ways to Monday… Rich gives you 5 great ideas about how to increase employee morale.

455: When Opportunity Knocks, Will You Open The Door?

06 Dec 2020

Contributed by Lukas

Rich shows you how to identify and tackle opportunities that are all around you all the time--but that you probably don't even notice.

454: Marketing Lessons From Those Cheesy Hallmark Christmas Movies

05 Dec 2020

Contributed by Lukas

Rich discovered his wife watching Hallmark Channel Christmas movies and comes up with great marketing ideas for your business as a result... you never...

453: Everything You Need To Know About Contractor CRM Systems

04 Dec 2020

Contributed by Lukas

On today's podcast, Rich interviews Tim Musch, the founder of Marketsharp, the first and best CRM system for contractors.

452: TBT Book Review: Scientific Advertising & My Life In Advertising

03 Dec 2020

Contributed by Lukas

For Throwback Thursday - Rich Reviews and highlights ads from Marketing pioneer Claude Hopkins.

452: TBT Book Review: Scientific Advertising & My Life In Advertising

03 Dec 2020

Contributed by Lukas

For Throwback Thursday - Rich Reviews and highlights ads from Marketing pioneer Claude Hopkins.

451: The Four W's of Website Traffic

02 Dec 2020

Contributed by Lukas

Rich chats with Level 10 Contractor SEO Guru Katie Colihan to discuss what She calls the Four W's of Website Traffic

450: Your English Teacher Was Arrogant, Pretentious, and WRONG

01 Dec 2020

Contributed by Lukas

When it comes to marketing, you want simple unpretentious and easy to understand words. Not those exaggerated, pompous, highfaluting words your Englis...

449: 5 Ways To Find Installers You Might Not Have Considered

30 Nov 2020

Contributed by Lukas

Rich's 5 Creative ideas for finding installers during this crazy Corona Season!

448: Is That God, Or My Own Jabbering Mind?

29 Nov 2020

Contributed by Lukas

Today's episode is about distinguishing between the various voices in your head that are attempting to guide and influence you.

447: Podcast Highlight Show, Volume 13

28 Nov 2020

Contributed by Lukas

Our 13th Edition of the Podcast Highlight show! The best from Rich from the last two weeks of episodes!

446: Don't Even TRY To Buy Your Own Media

27 Nov 2020

Contributed by Lukas

Today's episode is Rich's impassioned plea to you and contractors everywhere to PLEASE do not try to buy your own media.

445: TBT Everythings Amazing and Nobody's Happy

26 Nov 2020

Contributed by Lukas

Happy Thanksgiving! On Thanksgiving Thursday it's a Throwback to a Thanksgiving message from Rich from Last year featuring comedian Louis CK.

444: Abraham Lincoln's Thanksgiving Proclamation

25 Nov 2020

Contributed by Lukas

Rich reads you the Thanksgiving Proclamation issued by Abraham Lincoln in 1863, at the height of the civil war.

443: The Phantom Competitor Who Is Eating Your Lunch

24 Nov 2020

Contributed by Lukas

Rich is going to show you how you're losing business to a competitor who has no name, no face, and no salesmen. The one thing this phantom does have, ...

442: 5 Ways To Cultivate A Thankful Heart

23 Nov 2020

Contributed by Lukas

In honor of the Thanksgiving holiday, Rich is talking about 5 ways to cultivate a thankful heart.

441: Thankful for All Things. Yes. ALL Things.

22 Nov 2020

Contributed by Lukas

Today's episode is calculated to make you think about things from a different perspective… instead of just looking for the good stuff in life, RIch ...

440: Random Saturday, Volume 13

21 Nov 2020

Contributed by Lukas

On Random Saturdays, Rich Drops a bunch of tiny nuggets of marketing insights, wisdom and knowhow and gives them in rapid fire fashion.

439: Outlandish Policies You Might Want To Consider

20 Nov 2020

Contributed by Lukas

Rich talks about policies you can implement that may seem outlandish, but could carry some significant marketing weight for you and your business!

432: TBT - Headline Starters, Part 2

19 Nov 2020

Contributed by Lukas

On this TBT Rich Gives you several more "Headline starters" for when you can't think of anything to write for your marketing.

437: When Should We Start Advertising on Radio & TV?

18 Nov 2020

Contributed by Lukas

Rich walks you through some evaluation questions to help you determine WHEN is the right time to make the jump to Radio and TV. And, if it IS the righ...

436: Gift Card Deal Closers

17 Nov 2020

Contributed by Lukas

Rich goes over the value of the Gift card. They work because people perceive them to be extremely valuable! Rich has 7 ways to use them.

435: 5 Ways To Implement Farming Into Your Marketing

16 Nov 2020

Contributed by Lukas

On this 5 Ways to Monday, Rich talks about Wall Drug, Accelerated Discontentment...and then gives you 5 ways to use "farming" in your marketing Rich M...

434: Be 100% Responsible

15 Nov 2020

Contributed by Lukas

Today's Sunday episode has to do with taking control and responsiblity over your life.

433: Podcast Highlight Show, Volume 12

14 Nov 2020

Contributed by Lukas

Today is the 12th edition of the Level 10 Daily Podcast Highlight show!

432: How To Tell If Your Media Buy Sucks

13 Nov 2020

Contributed by Lukas

On Today's episode, Rich will walk you through the process that we use at Level 10 Contractor to audit media buys of clients where we are taking over ...

431: TBT - Headline Starters, Part 1

12 Nov 2020

Contributed by Lukas

This TBT highlights a powerful tool to help you write powerful headlines in your marketing - the Headline Starter! (actually there are 12 of them)

430: Systematic Dismantling and Rebuilding of a Website & SEO

11 Nov 2020

Contributed by Lukas

Rich explains to a contractor what SEO is, how it works, what is involved… and then, dismantles this company's website, piece by piece, part by part...

429: Capturing & Nurturing Future Buyers

10 Nov 2020

Contributed by Lukas

How are you doing in the area of nurturing your future buyers? Rich shares about two experiences he had where the businesses he visited just missed th...

428: 5 Ways To Use Confirmation Bias In Your Favor

09 Nov 2020

Contributed by Lukas

Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing.

427: How To Slow Down Time As You Get Older

08 Nov 2020

Contributed by Lukas

Rich is going to give you scientific advice on how to slow down time - and give you a formula for exactly how to do it.

426: Webinar Replay: Keep The Leads Flowing From Now Through March

07 Nov 2020

Contributed by Lukas

Todays' episode is a webinar recently recorded about lead generation, lead handling and digital rehash.

425: MicroBranding: How To Get Bud Light Results On A Much Smaller Budget

06 Nov 2020

Contributed by Lukas

The premise of today's podcast is simple: It probably costs a lot less than you think to get your brand out into the marketplace to the point where yo...

424: TBT - Engage Web Audiences With Explainer Videos

05 Nov 2020

Contributed by Lukas

On this TBT Episode Rich Explains what Whiteboard explainer videos are and why they are great for showing concepts and ideas without having to shoot t...

423: Dominate The Competition in Both Commercial AND Residential

04 Nov 2020

Contributed by Lukas

Today's podcast is a strategy session between Rich and a company that has a marketing problem that's been bugging them for several years now...they se...

422: It Doesn't Matter Who The President Is

03 Nov 2020

Contributed by Lukas

Election Day! And Rich will give you his take on things… and as the title suggests… he'll build a pretty good case for why it doesn't really matte...

421: 5 Ways To Get More Repeat Business

02 Nov 2020

Contributed by Lukas

Rich serves up 5 Ways to intentionally get more repeat business.

420: 31 Causes of Failure by Napoleon Hill

01 Nov 2020

Contributed by Lukas

Rich is going to Review Napoleon Hill's 31 causes of failure, with… you guessed it, a pinch of commentary.

419: Podcast Highlight Show, Volume 11

31 Oct 2020

Contributed by Lukas

Today is the 11th volume of the Level 10 Contractor Daily Podcast Highlight show!

418: Webinar Replay: Replacing Lost Home Show Leads

30 Oct 2020

Contributed by Lukas

Today's episode is a webinar Rich did talking about how to replace lost home show leads lost in 2020.

417: BT - Overcoming Price Resistance

29 Oct 2020

Contributed by Lukas

For Throw Back Thursday, Rich will walk you through HOW to pull off "overcoming price resistance" step by step.

416: Foundations for Great Marketing, Guest on the Hatch Podcast

28 Oct 2020

Contributed by Lukas

Today's episode is an interview Rich did with the "Built By" Podcast from our Friends at Hatch. Rich chats about his favorite topic - Identity!

415: The Curse of Repeat & Referral Business

27 Oct 2020

Contributed by Lukas

Why would repeat and referral business be considered a curse? Isn't that the best source for leads? And the answer is… it depends on your mindset.

414: 5 Ways To Get Your Net Profits To 15% Or More

26 Oct 2020

Contributed by Lukas

How DO you edge the PROFITS up? That's what we're about to find out from Rich today - 5 ways to increase profits to 15% or more. Rich Mentioned: Epis...

413: Quotes To Live By (Vol 3)

25 Oct 2020

Contributed by Lukas

Rich Collects quotes... and every few months, he shares some of the best ones with us while providing some commentary of his own. Previous Quotes Epis...

412: Random Saturday, Volume 12

24 Oct 2020

Contributed by Lukas

"Random Saturday,"is one time each month where Rich drops a bunch of little nuggets of marketing expertise and business wisdom… things that didn't n...

411: What To Do When You've Maxed Out Your Lead Gen Options

23 Oct 2020

Contributed by Lukas

On today's episode, Rich speaks with the marketing director of a midwest window company who has bought pretty much all the leads available for their a...

410: TBT - All Aboard The Financing Train

22 Oct 2020

Contributed by Lukas

It's throwback Thursday once again, and today we dip into the vault and find a webinar from 2013 on the topic of financing.

409: Adjusting The Friction Level In Your Lead Generation

21 Oct 2020

Contributed by Lukas

Rich talks about adjusting the friction level in your lead generation - What that means, How to do it, and deciding if you want lots of cheap but less...

408: What A Comprehensive Marketing Strategy Looks Like

20 Oct 2020

Contributed by Lukas

Rich lays it all out… from foundational stuff that you HAVE to have in your marketing… to hunting tactics and farming tactics… including which a...

407: 5 Ways To Surprise Your Customers (In A Good Way)

19 Oct 2020

Contributed by Lukas

On today's episode, Rich builds a case for creating a "surprise" budget in your business and consistently giving gifts to your customers.

406: Why Religion Is Losing The Young People, And What To Do About It

18 Oct 2020

Contributed by Lukas

Teenagers and young adults are simply "opting out" of religion at alarming rates… which leads Rich to tackle the question--what can we do about it?

405: Podcast Highlight Show, Volume 10

17 Oct 2020

Contributed by Lukas

The 10th Volume of the Level 10 Contractor Daily Podcast Countdown Show!

404: Change & Adapt or Die: Interview With Matt Hullander

16 Oct 2020

Contributed by Lukas

Rich interviews Matt Hullender from Hullco in Tennessee. They chat about how Matt grew a $4.2 million company in 2007, into a $20 million company this...