The Level 10 Contractor Daily Podcast

601: Topic Showcase: The Psychology of Marketing

01 May 2021

Contributed by Lukas

Welcome to the first Topic Showcase from The Level 10 Contractor Daily Podcast. We are showcasing a topic important to you by rounding up the greatest...

600: Webinar Replay: GAF Roofing Series - SEO Made Easy

30 Apr 2021

Contributed by Lukas

Today's Episode is a webinar recording all about SEO. This is a good one to listen to TWICE if you need help with this on your businesses website.

599: TBT Book Review: The 4 - Hour Work Week

29 Apr 2021

Contributed by Lukas

Rich reviews 'The 4 Hour Workweek' by Tim Ferriss on this ThrowBack Thursday.

598: Is A Good Phone Number Still Important In The Age of Digital Marketing?

28 Apr 2021

Contributed by Lukas

Rich explores phone numbers to use in your marketing - toll free or local? Vanity numbers? How much should you pay for a phone number - and more!

597: How To Pick A Domain Name

27 Apr 2021

Contributed by Lukas

Rich walks you through the do's and don'ts of choosing a good URL for your company!

596: 5 Ways To Make A Rehash Program Work

26 Apr 2021

Contributed by Lukas

This 5 Ways to Monday is all about Making Your Rehash work! (You know there's a ton of money to be made when you do it right - Right?)

595: Sunday Podcast: Blessed Are The Peacemakers

25 Apr 2021

Contributed by Lukas

Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beatitudes, "Blessed Are The Peacemakers."

594: Podcast Highlight Show Volume 22

24 Apr 2021

Contributed by Lukas

This is the 22 Volume of the Level 10 Contractor Podcast Highlight Show.

593: I'm Not Confident to Make The Jump To Radio - What Should I Do?

23 Apr 2021

Contributed by Lukas

What should you do if you aren't confident that you should make the jump to radio advertising? Rich has some thoughts today

592: TBT: Book Review - The E-Myth

22 Apr 2021

Contributed by Lukas

On this ThrowBack Thursday, Rich gives a book review about the Entrprenurial classic - "The E-Myth Revisited"

591: Webinar Replay: GAF Lead Gen Best Practices

21 Apr 2021

Contributed by Lukas

This episode is a recording of a recent webinar Rich did for G.A.F. in their marketing training series. Rich starts where he always does….Lead Gener...

590: A Preview of Level 10's Upcoming Social Media Service

20 Apr 2021

Contributed by Lukas

Rich Previews the Level 10 Contractor upcoming Social Media Service - highlighting the four phases for making your social media rock.

589: 5 Ways To Create Videos on a Shoestring Budget

19 Apr 2021

Contributed by Lukas

Rich gives you five quick tips for making videos for your company.

588: Sunday Podcast: Why Is God Such A Vengeful Monster?

18 Apr 2021

Contributed by Lukas

Rich gives his take on the Old testament version of God versus the New Testament version of God.

587: Your Website Is Like A Beauty Pageant Contestant Wearing Sweats & Flip Flops

17 Apr 2021

Contributed by Lukas

Today's episode is a call between Rich and an owner of a remodeling company - where Rich tells her that her website just isn't doing what it needs to ...

586: Should I Advertise On HGTV & Other TV Questions

16 Apr 2021

Contributed by Lukas

Today, Rich Answers specific questions about TV advertising!

585: TBT: Industry Category Strategies

15 Apr 2021

Contributed by Lukas

On this TBT Rich dips into the archives and pulls out webinars and other recordings from days gone by.

584: This Is How We Write Radio Ads, Start To Finish

14 Apr 2021

Contributed by Lukas

Today's episode is a conversation between Rich and a contractor as they work on creating new Radio ads. You get the 'behind the scenes look' and the f...

583: Your Most Important Marketing Tool - The Calculator

13 Apr 2021

Contributed by Lukas

How much can you REALLY afford to spend to bring in new leads and customers? Well, you never know until you WORK OUT THE MATH!!!

582: 5 Ways To Grow A Money Tree In Your Business

12 Apr 2021

Contributed by Lukas

Rich gives you 5 ways to grow a money tree in your business

581: Sunday Podcast: Where and When To Look For Christ's Second Coming

11 Apr 2021

Contributed by Lukas

On Today's episode Rich talks about the Second coming of Christ and how that topic is relevant to your life right now.

580: Podcast Highlight Show, Volume 21

10 Apr 2021

Contributed by Lukas

This is the Twenty First edition of the Level 10 Contractor Daily Podcast Highlight Show!

579: Roofing Company Can't Wait To Level Up

09 Apr 2021

Contributed by Lukas

Rich talks with a roofing contractor about leveling up their marketing. The roofer gets so excited he tries to hire Rich to come sell for him!

578:Something Magic Happens When You're Standing Face to Face With A Person

08 Apr 2021

Contributed by Lukas

This TBT focuses on Canvassing and neighborhood marketing. Rich gives his advice on best approaches.

577: Contractor Standards Guide: Making A Comeback?

07 Apr 2021

Contributed by Lukas

Rich explains what the contractor standard's guide is… how it came about… what kinds of things are in it… and discusses the possibility of it ma...

576: Wall Drug - It's All About Frequency & Consistency

06 Apr 2021

Contributed by Lukas

Rich Tells his classic Wall Drug story and gives you the principles you need in your marketing and advertising.

575: 5 Ways To Convert More of the Leads You Already Have

05 Apr 2021

Contributed by Lukas

Rich gives you 5 Ways to convert more of the leads that you ALREADY have!

574: Sunday Podcast: The Ressurection That Matters Most

04 Apr 2021

Contributed by Lukas

Happy Easter! Rich Talks about the Resurrection that Matters the Most.

573: What To Do When You're Overwhelmed With Leads

03 Apr 2021

Contributed by Lukas

Rich Answers the question - What to do when you are overwhelmed with leads!

572: Adapting Ads To Your Company's Personality While Maintaining Identity

02 Apr 2021

Contributed by Lukas

How do you adapt your companies personality to your Radio and TV Ads? Rich explains today

571: TBT: Innovating The Auto Industry

01 Apr 2021

Contributed by Lukas

Today, Rich innovates the Auto Industry - and yes, it IS applicable to contractors!

570: When It's Time To Grow Up, It's Time To Grow Up

31 Mar 2021

Contributed by Lukas

Rich helps a contractor see that they are at a certain level of growth when its time to level up and improve some of their processes.

569: Extreme Makeover - Electrical Company Sales Letter

30 Mar 2021

Contributed by Lukas

Rich reviews a direct mail letter that was written by the owner of an electric company that was sent to new homeowners. Unfortunately, the letter suff...

568: 5 Ways To Cultivate Your Brand In The Marketplace

29 Mar 2021

Contributed by Lukas

Rich shares 5 ways for you to cultivate your businesses brand.

567: Sunday Podcast: How To Be A Great Listener

28 Mar 2021

Contributed by Lukas

Rich gives you tips on how to be a great listener.

566: Podcast Highlight Show, Volume 20

27 Mar 2021

Contributed by Lukas

The 20th Volume of the Level 10 Contractor Daily Podcast Countdown Show!

565: Put The Pedal To The Metal And Grow Faster!

26 Mar 2021

Contributed by Lukas

Rich Gives two owners a plan to grow their business to 3.6 Million Dollars in two years.

564: Rapid Fire Innovation, Part 2

25 Mar 2021

Contributed by Lukas

This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.

563: Rich Trains A Group Of TV Advertising Sales Reps

24 Mar 2021

Contributed by Lukas

Rich was in vited to conduct a training for sales reps at a TV station he does business with on behalf of one of his clients. He talks identity, brand...

562: Is Bigger Always Better in Advertising

23 Mar 2021

Contributed by Lukas

Does Size make a difference....in advertising? Well, Rich will give you his answer on today's episode!

561: 5 Ways To Get More Facebook Followers

22 Mar 2021

Contributed by Lukas

Today Rich Gives you 5 Ways to get more Facebook Followers!

560: Sunday Podcast: Let's Talk About Obedience

21 Mar 2021

Contributed by Lukas

Does God Really want you to be obedient? Rich Takes the topic of obedience *in a religious context* and flips it on its head!

559: Random Saturday, Vol 16

20 Mar 2021

Contributed by Lukas

Rich Shares his random bits of marketing goodness that don't warrant a full episode - but are worth chatting about nonetheless.

558: Cashing In On New Movers

19 Mar 2021

Contributed by Lukas

Today's episode focuses on a hidden marketing opportunity - waiting for you to discover it!

557: TBT: The Power of a Conversational Tone In Advertising

18 Mar 2021

Contributed by Lukas

Rich talks with a contractor about reworking her ads so they aren't so "announcer-y"! His advice: be more conversational and tell more stories.

556: Making A Spectacle

17 Mar 2021

Contributed by Lukas

How do you create a spectacle that gets your audiences attention? That is what Rich is talking about today.

555: Webinar Replay: Brand Building vs. Lead Generation

16 Mar 2021

Contributed by Lukas

Today's Episode is a webinar Rich did that covers identity, hunting Vs.farming, the Trust Pyramid, Facebook ads, and tv & radio advertising

554: 5 Ways To Get More Online Reviews

15 Mar 2021

Contributed by Lukas

How do you get more online reviews? Rich has 5 ways for you today on this Monday episode.

553: Sunday Podcast: Comfort vs Contribution

14 Mar 2021

Contributed by Lukas

This episode from a webinar Rich Did 8 years ago talks about getting out of our comfort zones and making a contribution.

552: Podcast Highlight Show, Volume 19

13 Mar 2021

Contributed by Lukas

Our biweekly Highlight show - reminding you of all the great marketing tidbits from the past couple weeks!

551: How To Build A Residual Income In The Remodeling Business

12 Mar 2021

Contributed by Lukas

Rich talks with a contractor about Residual income for his business and ends up chatting about BRANDING!

550: TBT Increasing Advertising ROI

11 Mar 2021

Contributed by Lukas

On Today's TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.

549: Quick Tips For Using The Telephone In Your Marketing

10 Mar 2021

Contributed by Lukas

Rich Shares some quick ideas on how you can still use the telephone as a powerful marketing tool in your business.

548: Estimate Rocket Radio Interview

09 Mar 2021

Contributed by Lukas

Today's episode is an interview Rich did for Estimate Rocket Radio. He covers alot - his books, your business identity - and more

547: 5 Ways To Build A Stronger Company Culture

08 Mar 2021

Contributed by Lukas

Rich has some insights for you about creating a good company culture - 5 insights - as a matter of fact!

546: Sunday Podcast: True Self, False Self

07 Mar 2021

Contributed by Lukas

Rich talks about discovering your true self - and offers six steps to help you along the way.

545: How To Add 25% More Sales With Zero Extra Leads

06 Mar 2021

Contributed by Lukas

Rich shows you two steps to take to add 25% more sales… its not too good to be true!! Other podcasts to check out: Brand Ambassador! Use this follo...

544: OUt of Your Comfort Zone Is Where Amazing Things Happen

05 Mar 2021

Contributed by Lukas

This follow up episode is between Rich and a contractor (From Last Friday's episode 537) talking with him about making the jump to TV, radio and beyon...

543: TBT: A Detailed Discussion About Generating Referrals

04 Mar 2021

Contributed by Lukas

This TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on ho...

542: Home Show Strategies

03 Mar 2021

Contributed by Lukas

With confirmed Home Shows coming back in certain areas - Rich dusts off his best advice for you to maximize your return on investment.

541: Tom Peters on Innovation: The Cliff's Notes Version

02 Mar 2021

Contributed by Lukas

Rich Gives you 9 innovation thoughts from Business Guru Tom Peters.

540: 5 Ways To Market For Cheap When First Starting Out

01 Mar 2021

Contributed by Lukas

On this 5 Ways to Monday - Rich gives you 5 (and a couple extra) ways to market for cheap when you are getting started in your business.

539: Sunday Podcast: Throwback - It's About Time Webinar

28 Feb 2021

Contributed by Lukas

Today's Sunday Episode is a replay of a webinar Rich did that asks you to carefully consider how and where you spend your time.

538: Podcast Highlight Show, Volume 18

27 Feb 2021

Contributed by Lukas

This is the 18th edition of the Level 10 Contractor Daily Podcast Highlight Show!

537: Wake-Up Call: You SHould Be A $20M Company

26 Feb 2021

Contributed by Lukas

Rich encourages a contractor to take his marketing to TV.. Have you never thought about TV for your business? This call might be the kickstart you nee...

536: TBT: Tom Peters on Innovation

25 Feb 2021

Contributed by Lukas

Today's TBT is a Webinar Rich did in 2013 based on Innovation Legend Tom Peters and His tips for innovating your business.

535: Funniest Bleeping Radio Ads You'll Ever Hear

24 Feb 2021

Contributed by Lukas

Rich shares some attention getting ads from a relatively new Level 10 Contractor Client!

534: Thin Code WordPress Site: What It Is & Why You Need It

23 Feb 2021

Contributed by Lukas

Rich and Level 10 Contractor COO Brian Bauman talk about Thin Code Wordpress Websites. They make your website faster, more flexible and less prone to ...

533: 5 Ways To Increase Your Conversion Ratios In The House

22 Feb 2021

Contributed by Lukas

Rich Shares 5 Ways to increase your sales peoples conversion ratios in the home!

532: Sunday Podcast: It's Easy To Love Everybody Else's Enemies

21 Feb 2021

Contributed by Lukas

On Today's Episode Rich talks about How the concept of loving others is so easy to grasp when you're talking about somebody else loving their enemies,...

531: Random Saturday, Volume 15

20 Feb 2021

Contributed by Lukas

On Random Saturday Rich covers a bunch of smaller items that weren't quite enough for a full podcast episode!

530: Burn This Website To The Ground And Start Over

19 Feb 2021

Contributed by Lukas

Today's episode is a strategy call with a contractor in Philadelphia, right in the shadows of one or Rich's previous giant clients--Horizon Services.

529: BT: How To Sell The Most Expensive Product On The Market

18 Feb 2021

Contributed by Lukas

This Throwback Thursday Rich chats with contractor from the Cayman Islands who wants advice on the best way to sell a really expensive paint… Rich's...

528: Two Sides to SEO: Getting "In The Bucket" & Ranking

17 Feb 2021

Contributed by Lukas

In Today's Episode Rich attempts to de-mystify SEO, and to make it understandable for normal people! Rich shows you how to "Get in the Bucket" and Ran...

527: Price Drop Scams & Other Diggable Content

16 Feb 2021

Contributed by Lukas

Rich shares with us some identity-based, diggable blog posts that his team has created for Level 10 SEO clients.

526: 5 Ways To Create Offers For Your Advertising

15 Feb 2021

Contributed by Lukas

RIch is going to talk about 5 Ways to Create offers in your advertising.

525: Sunday Podcast: Father Time Rides A Bike

14 Feb 2021

Contributed by Lukas

Rich gives you his philosophical take on getting old. And Biking Shorts.

524: Podcast Highlight Show, Volume 17

13 Feb 2021

Contributed by Lukas

The 17th Edition of the Level 10 Contractor Daily Podcast Highlight show! looking back at pearls of wisdom from the last two weeks episodes.

523: Which Comes First: Facebook Advertising or Radio & TV?

12 Feb 2021

Contributed by Lukas

Rich helps you evaluate which is best for your business to start with - Facebook or Radio and Television Advertising

522: TBT - Rapid Fire Innovation, Part 1

11 Feb 2021

Contributed by Lukas

On this Throw Back Thursday Rich Goes Through 18 different innovation ideas for your company - then applies them to different industries! Listen and g...

521: How To Keep Your Seo Rankings From Tanking When Launching A New Site

10 Feb 2021

Contributed by Lukas

Rich and Level 10's Katie Colihan talk about if you should worry about messing up your SEO rankings when you build a new website for your home contrac...

520: Identity: Time to Face The Music

09 Feb 2021

Contributed by Lukas

Rich walks you through how to develop an identity for your company (the core concept for your marketing!)

519: 5 Ways To Deal With Bad Online Reviews

08 Feb 2021

Contributed by Lukas

On this 5 Ways to Monday Episode, Rich helps you tackle Bad Online Reviews

518: Sunday Podcast: The Enemy Within

07 Feb 2021

Contributed by Lukas

Show Notes On this Sunday Episode Rich is talking about FEAR...the fear of not being good enough, worthy enough, or deserving enough of whatever it is...

517: The $1,500 Mailer That Generated $190,000 In Sales

06 Feb 2021

Contributed by Lukas

Today Rich will tell you about a letter that he put together for one of his clients, that performed really really well.

516: Advice & Strategy For A $200K Window Company

05 Feb 2021

Contributed by Lukas

Today's episode is a conversation with a guy who just took over a company that's been in business for a couple of decades.... And managed to do all of...

515: TBT - Straight Talk About Lead Generation

04 Feb 2021

Contributed by Lukas

On this ThrowBack Thursday, Its a webinar in 2015 where Rich covers many topics - all related to lead generation.

514: Why Remodelers Get Stuck At $1M, $5M ,and $10M

03 Feb 2021

Contributed by Lukas

Do you feel stuck? Today Rich talks about what he feels is the reason for your "stuckness".

513: SEO Killers

02 Feb 2021

Contributed by Lukas

Today Rich Is talking about the things that can kill the SEO on your companies' Website.

512: 5 Ways To Determine If You Should Go On Radio Or TV First

01 Feb 2021

Contributed by Lukas

Rich Talks about 5 Ways to determine if you should go on Radio or TV First!

511: Sunday Podcast: Sin Is Just The Symptom

31 Jan 2021

Contributed by Lukas

Today's Sunday Episode - Rich is Talking about Sin - and his thoughts on the topic!

510: Podcast Highlight Show, Volume 16

30 Jan 2021

Contributed by Lukas

Its the sixteenth volume of our Level 10 Contractor Podcast Highlight Show.

509: Determining The Size of the Farm & Deciding Where To Start

29 Jan 2021

Contributed by Lukas

Today Rich is Talking about TV and Radio Advertising - and how to "farm" those audiences. He'll show you how to determine how big the whole farm is in...

508: TBT: The Brilliant Innovation of Walt Disney

28 Jan 2021

Contributed by Lukas

On This ThrowBack Thursday, Rich Looks at the innovation of Walt Disney.

507: Training Prospects to Buy Value Instead of Price

27 Jan 2021

Contributed by Lukas

How do you make money when your bread and butter - homeshows and events are being cancelled? Rich has some answers for you today - and its all about K...

506: Power Words

26 Jan 2021

Contributed by Lukas

Rich Talks about words--and sometimes short phrases--that you can interject into your marketing writing to help you communicate with increased power, ...

505: 5 Ways To Justify Being More Expensive Than Your Competitors

25 Jan 2021

Contributed by Lukas

Rich is tackling the topic of justifying being more expensive than your competitors.

504: Sunday Podcast: Beginner's Luck

24 Jan 2021

Contributed by Lukas

What if the universe really does want you to succeed? Rich explores the phenomenon of Beginners Luck, and getting the jump start you need.

503: Random Saturday Vol 14

23 Jan 2021

Contributed by Lukas

Rich is back with what is probably his biggest and best collection of Random micro-nuggets to encourage and challenge you in your business!

502: Time To Cut Your Losses & Get A Better Website

22 Jan 2021

Contributed by Lukas

Rich Talks with a company whose website is being built - but it just isn't going well. Sometimes you have to cut your losses and work with Level 10 to...