What if one could just be in their own presence – and not base their value on what's being produced or accomplished? My guest today is Matt Maruca, founder of the eyewear brand, Ra Optics, and just an overall energy beam of a person. We ponder this question, and so many more, in this deeply introspective and intellectually adventurous episode. We dissect decision making, the process of prioritizing who and what is important, and why; the ultimate work/life balance and the pitfalls of hustle culture; and bounce back and forth on an overarching theme of breaking through to the upper limit – The 21st Floor, for the purpose of this conversation – and how we might stay there. Matt’s informed perspective and ability to question himself and the world around him, especially at such a young age (22!), is really impressive. I’m excited to present this, his second appearance on the podcast, as his relative youth has meant continued, rapid, and insanely thoughtful development in his worldview. It’s energizing and inspiring to see his ascension, even since the last time we spoke. He also walks us through some of the ups and downs he’s faced while scaling his company, which he’s graciously offered a discount for. Listeners of the show can visit lukestorey.com/raoptics and use code LUKE for 10% off. 00:05:26 — Matt’s Health & Spiritual Journeys Recapping Matt’s health issues as a teen Going all in on diet: the Paleo phase Comments on the carnivore diet Being inspired by Dr. Jack Kruse’s work in bioelectromagnetism The Body Electric by Dr. Robert O. Becker Be Here Now by Ram Dass Diving into the work of Joe Dispensa Moving into the teachings of Paramahansa Yogananda Recognizing our natural ability to heal 00:33:25 — The Power of Understanding Self The Untethered Soul by Michael A. Singer The Big Leap by Gay Hendricks Our Greatest Fear by Marianne Williamson Why we can’t “just be ok” How entrepreneurship impacted his mindset Evolving past old versions of yourself Seeing value in who are are, not in what we do Matter-to-matter vs. energy-to-matter 01:11:10 — Limited Identification

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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