I first got to talk to Jim Poole about NuCalm back in episode 265, when we chatted all about how stress affects the body, why the stress epidemic is getting worse, and how NuCalm helps combat stress like nothing else I’ve ever used. And I wanted to have Jim back on the show because being a human being in 2020 has been stressful, and we could all use some help calming down and recovering in 2021. So, if you’re struggling to meditate and relax, this is the episode for you. Or if you’re just into tech, because this device is ridiculously cool. NuCalm is the world's first and only patented technology clinically proven to lower stress and improve sleep quality without drugs or side effects. Using biochemistry and physics, NuCalm flips the switch on stress with a safe, easy-to-use, predictable, powerful, and enjoyable experience. The cutting edge neuroscience platform of NuCalm took over 20 years of invention by acclaimed neuroscientist, naturopath, quantum physicist, Dr. Blake Holloway. We get into the mechanism of action that makes NuCalm work and the hard science that backs its efficacy. This has become a vital part of my daily routine, my daily reboot, and I can’t wait for more people to try this now that the business model is even more accessible. And if you want to try NuCalm, I have a few ways you can save even more money: Use “LUKE50” at checkout to get 50% off the first month of the direct to consumer subscription product at nucalm.com/luke-storey Use “Luke25” at checkout to to get 3 months free off the yearly subscription (25% off) at nucalm.com/luke-storey Use “LUKE100” at check out to join the mastermind for $100 off at nucalm.com/luke-storey 09:10 — The effects of stress & how Dr. Blake Holloway’s invention helps bodies recover How Jim Poole developed an interest in neuroscience Helping you manage the negative consequences of stress The cascading effects of stress on our bodies 15:14 — The effects of cortisol and adrenaline, and why it’s so damn hard to calm down once you get triggered How stress affects your digestion Why your reptilian brain has an evolutionary advantage over the rest of your brain The chemical reaction that induces a fight or flight response Why we can’t just talk ourselves out of a fight or flight response The Second Great Age of Anxiety Giving strangers power over your health (and how to avoid doing so) How to break the habit of looking at social media first thing in the morning PTSD When your brain is injured by trauma, the abnormal becomes normal 42:23 — How mindfulness and meditation affect your brain Creating new neuronal coherence Disrupting the patterns created by...

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