Alana Bemmann on Building Beauty Empires & Empowering Through Education
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What is Alana Bemmann's journey in the beauty industry?
I think the more people in the world that can see those stories the better because I mean a lot of big CEOs it's like oh they came from Harvard and upper-class families and they're born into it whereas 99% of the entrepreneurs I know similar story to you right I ended up leaving a marriage at the age of 28 so I was so young I was already a divorcee I left an abusive relationship myself and that's when I was just like you know what fuck it I have nothing to lose yeah
How did the Diamond Society come into existence?
I'm going to finally do what drives me. I'm going to finally take the steps. I've got nothing to lose. If I'm going to invest, I'm going to invest in the only sure thing, which is myself.
Alana Behman is a powerhouse in the beauty industry, a multi-certified global master trainer, and the founder of Cosmopolitan Academy, where she equips aspiring beauty professionals with world-class education. She also leads the Diamond Society, helping women entrepreneurs build thriving, sustainable businesses while balancing life and success.
What role does mindset play in success?
What were some of the biggest lessons along the way that you would share back to yourself or people listening?
Why is delegation important in business?
What are you saying? Where do I even start?
How can failure be used as a motivation?
It spans the globe like a super high school internet Elvis. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Open. Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.
In what ways does beauty empower beyond aesthetics?
Hello, and welcome back to another episode of Legacy Makers. Today, we are diving into the beauty industry. I'm here diving into how to revolutionize it for entrepreneurs, for people that want to build a business, help people, maybe from their own passion. So excited for this episode. Elena, welcome to the show.
What strategies can be used to create a $0 lead magnet?
Thank you very much for having me, Rudy.
So let's talk about this. You know, I'm excited to dive into your journey, how you got started and now how you're helping other people. I meet a lot of people in the health space, the wellness space, the beauty space. They started as a passion, fixing their own problems or going through it. And then they're like, hey, I love this so much. I want to turn it into a business. Right. And you're helping people do that.
Yes.
So can you give me the minute or two overview on how you help people on the business side?
On the business side, so we were doing beauty courses, anything from lashes to permanent makeup. And we noticed that the vast majority of certification students who were going through these beauty courses, they were not doing anything with it. So we really saw that there was a major need to fill that gap. And so that's when we started the Diamond Society. So I actually took my success when I had started. I had a salon and I was doing the services myself. That's how I started. And so I reverse engineered the success of that. And that's now the infrastructure that we teach.
Yeah. So my story is very similar. I got into fitness. My parents are pro athletes. So I got into fitness myself, learned the fitness side, then struggled with the business side. So I learned marketing, blew up my fitness business to millions in sales. And everyone started saying, Rudy, how'd you do that? Can you show me? Can you help me do it? And then I created an agency doing exactly that. So it kind of seemed...
Exactly what I did. When I was doing the actual services, I was going from house to house when I first started and doing services. And it was before it was even cool to get your lashes done. People were like, wait a second, what? You glue lashes to my own lashes? Why would I ever do that? That's how long ago I started. And then people started jumping on board. They're like, okay, this makes sense. I'm saving so much time and energy. I've got kids. You know, I rolled out of bed, but it doesn't look like I just rolled out of bed. And now I can get my kids to school on time. So this makes sense. But can you teach me how to do this? Because you're making a living off of it now. I want to, you know, and I was such an advocate because I literally get paid to make women feel phenomenal.
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Chapters
7 chapters
1
What is Alana Bemmann's journey in the beauty industry?
0:00–0:24
2
How did the Diamond Society come into existence?
0:24–0:51
3
What role does mindset play in success?
0:51–0:57
4
Why is delegation important in business?
0:57–1:03
5
How can failure be used as a motivation?
1:03–1:42
6
In what ways does beauty empower beyond aesthetics?
1:42–2:01
7
What strategies can be used to create a $0 lead magnet?
2:01–20:14
Speakers
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