Fired, Targeted, Then Built a 20-Year Empire
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What is the main topic discussed in this episode?
I've been in business 20 years and not one day did I have to look for a client. They found me. I started my company after having two challenging situations. And, you know, some that could have been career changing or, you know, somebody that, you know, that they would have had the situation that I had perhaps would have taken another direction or what have you. But I toughed it out.
What challenges did Cindy face before starting her business?
You have to dig deep and look inside and figure out what you want to do with your life, and then have the courage to be able to pursue that. Cindy Serra is a resilient, strategic, and visionary entrepreneur and the founder of CC Consulting. Through her work, she helps cities and commercial developers attract premium retail brands to revitalize urban spaces, creating a lasting legacy of purpose. I pursued a very large client and I just thought, if you're going to go, go big, right? So I pursued them and, you know, secure them as a client. And they were client for eight years. We all have, you know, kind of things that we found in our life, be it a saying or whatever. And my saying has always been, there's so much power in believing it will all work out.
And that's basically what I decided.
it spans the globe like a super high school internet elvis ready today apple is going to reinvent the phone it's not over until i win the living your legacy podcast for those who live to leave a legacy that's extraordinary the impossible oh that is sensational Welcome to another episode of the Living Your Legacy podcast, the Women in Power edition.
For Inside Success, I am Ray Gutierrez. Joining me today is Cindy Suarez. Sierra. Sierra. That's right. I already messed that up. Went CC consulting.
How did Cindy turn adversity into opportunity?
Did I mess that up?
No.
Oh, thank God. It's Friday. So that's it. I'm going to throw in my get out of jail card. How was your filming experience today?
It was great. It was great. Kofi was wonderful. We walked through my path that I've taken. Right on. The good news, the bad news, and everything in between. And it was a great experience. I enjoyed it.
I got to ask, do you want to start your story with the everything in between, or do you want to start with the bad news or the good news?
Well, let's start with the good news. Right on. Let's do that. All right. So I've had my company now 20 years. Right on.
What strategies helped Cindy secure major clients?
I do retail consulting, so I'm a commercial broker. We have a commercial brokerage firm.
Cool.
And I do retail consulting. So I have some clients I just consult with. And I have a wonderful team. I've got great clients. I've been in business 20 years. And not one day did I have to look for a client. They found me. So it's all good news. I guess if I had to pick the bad news or whatever is... I started my company after having two challenging situations. And, you know, some that could have been career changing or, you know, somebody that, you know, they would have had the situation that I had perhaps would have taken another direction or what have you. But I toughed it out. I toughed it out when my daughter was an infant. And, yeah. I saw success on the other side.
How has the retail landscape evolved over the years?
In fact, in my interview, I said, you have to dig deep and look inside and figure out what you want to do with your life and have the courage to be able to pursue that.
Some folks turn struggle and pain into a motivation and turn that energy into a purpose. Without saying much too much, because you've said a lot without saying much, which is great sales. Talk about how you use that energy and turned it into the person you are today versus someone that goes, oh, I can't. I've struggled. And dude, like the pain, the line of pain starts around the corner. Like, you know what I mean?
Yeah. Well, I mean, when we have situations that are tough, I mean, we can deal with it in one or two ways. I mean, we can let it get the best of us or we can turn it into a positive. And I was just I grew up with a family with a dad that was in sales for a cargo airline. And but he he had a hard time weathering the economy, the highs and lows. And so as a result, my family frequently studied, suffered financially.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–0:24
2
What challenges did Cindy face before starting her business?
0:24–2:02
3
How did Cindy turn adversity into opportunity?
2:02–2:33
4
What strategies helped Cindy secure major clients?
2:33–3:26
5
How has the retail landscape evolved over the years?
3:26–6:30
6
What role does belief and mindset play in business success?
6:30–8:35
7
How did economic changes impact Cindy's consulting business?
8:35–18:24