Head of Waxing by Brandie on Turning Adversity Into Confidence
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What personal challenges did Brandie Fiorenza face before starting her business?
I got cancer with many, many infections and sepsis and near death. So when I was finally ready to go back to work, I thought, I'll just wax. It's easy. And then that's what I did. And I literally just do one thing and I do it really well.
Brandy Fiorenza is a resilient, compassionate entrepreneur and the founder of Waxing by Brandy, a trans-friendly studio redefining comfort and confidence in the beauty industry. Through her journey, she has built a purpose-driven business that empowers others to embrace themselves fully while proving that strength, heart, and perseverance can turn pain into legacy.
As I do men, I do full body on men and women, and I'm trans-friendly. So I want trans people, gay people, drag queen, anyone to come in and feel safe because they are afraid to get waxed because they're embarrassed and they shouldn't be. It spans the globe like a super high school internet. Elvis. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational.
Jordan. Jordan.
Chicago was the lead. Usain Bolt is the fastest man on the planet. You can live your dream.
Welcome back to another episode of the Legacy Makers podcast for Inside Success. I am Ray Gutierrez.
How did Brandie's cancer experience influence her business philosophy?
Joining me today is another legendary legacy maker. Today I'm joined by Brandy Friorenza. I got to give it the Italian Cuban twist there.
I like it.
Brandy, how are you?
Doing well. You?
Fantastic. Thanks for asking, Brandy. Brandy, you are the founder of?
Waxing by Brandy.
I love it. Simple, direct, to the point. Are you an auto dealership? What does one do at Waxing at Brandy's?
Waxing by Brandy, we do hair removal. We snatch the hair. Yep, total body, up, head to toe.
Is it just wax? Do you lose lasers?
What makes Waxing by Brandie a trans-friendly beauty studio?
Do you do nothing? Just wax, huh? Just wax, yeah. Is it your own wax? Like...
It will be. I think that might be the next step for me, actually. That's a good idea. All right. I'm stealing that. I'm making my own wax.
You're welcome. Welcome to more capital slash success.
I use a wax like a waxing company. Right now I use a bunch of different kinds because I'm trying them out. You know, some you can spread.
I am actually quite intrigued because it's, I live in Miami and everyone's very visual here. And I don't like having a hairy chest or hairy areas. I manscape. So I, I, I, I'm going to learn a thing or two about this conversation. Sure. Tell me about the lifestyle. Cause it is a lifestyle.
Yeah.
It's hilarious.
How does Brandie create a welcoming environment for clients?
I mean, how vulnerable are you to come into a room with somebody you don't know and get nude and let them snatch hair out of you and talk about your life? Like we're just talking about life and affairs and gossip and I'm just getting hair off your vagina.
How does one stumble into such a career path?
It was a stumble. That's exactly what it was. I was a real estate paralegal for a long time. I went to beauty school after that. I call it beauty school, even though it's aesthetic school. And then what happened, I was doing facials and medical stuff. And what happened was I got real sick. I got cancer, 2019. And I was out of work for 19 months with many, many infections and sepsis and near death. So when I was finally ready to go back to work, which was basically immediately, I could not wait. I'm like, get me out of this house. And I thought, I'll just wax. It's easy. I don't have to do like all the intricate stuff with the needles and the, you know. So I said, it's just easy. And then that's what I did.
And I literally just do one thing and I do it really well. Simple.
What were you doing before you got sick? You were a paralegal?
I was, but then I had gone into doing like medical aesthetics.
Okay, medical aesthetics. Because I was just trying to find the... It's quite the contrast.
I don't know. Yeah. I fell into the paralegal stuff when I was a kid. I was like, went to college, the first one to go to college in my family.
What unique services does Waxing by Brandie offer?
Right on. And I fell into it. I was like answering phones, just getting through life as a 19-year-old.
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Chapters
8 chapters
1
What personal challenges did Brandie Fiorenza face before starting her business?
0:00–1:32
2
How did Brandie's cancer experience influence her business philosophy?
1:32–2:08
3
What makes Waxing by Brandie a trans-friendly beauty studio?
2:08–2:52
4
How does Brandie create a welcoming environment for clients?
2:52–4:22
5
What unique services does Waxing by Brandie offer?
4:22–5:46
6
How does Brandie build trust with her clients?
5:46–6:55
7
What role does manifestation play in Brandie's journey?
6:55–8:53
8
How can anyone start a successful business at any age?
8:53–19:05
Speakers
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