How an ER Nurse Built a Brand Women Love
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How did an ER nurse transition into entrepreneurship?
Being an entrepreneur wasn't on my list. My background is actually in nursing. And so I couldn't find a bra that I love to wear for a 12 hour shift. And so I made one since then it's kind of taken off.
What inspired the creation of the SWOOP brand?
We keep making more bras, but also lifestyle pieces. I love nursing, but man, this business every day I wake up and this is what I want to be doing.
Virginia Peterson is an innovative, resilient, and inspiring entrepreneur and the founder of Swoop, a brand redefining comfort and confidence for women on the move. A former emergency department nurse, she turned her own search for a better bra into a successful business.
If you see something that I'm going to say needs to be fixed or you see a problem that you have a solution to, follow that passion, come up with that answer and dive into that. I mean, I think that's one of the best things. I've taken some business coaching classes along the way. You just learn so much that you don't have to necessarily go back to school to get a business degree to do this. There's so much information out there and to dive into that, especially right now, I feel like it's such a huge point of
it spans the globe like a super high school internet elvis today apple is going to reinvent the phone it's not over until i win the living your legacy podcast for those who live to leave a legacy Hello and welcome back to another episode of Legacy Makers.
Joining me today is Virginia and we're talking about her amazing lifestyle brand that had a very unique start. She's going to share that story in just a second. And it's, you know, rapidly expanding small business and great story. So welcome to the show.
Thank you.
How does Virginia balance nursing and running a business?
Thank you for having me.
Of course. So tell us the story. I love the story of how you got into this. It's very untypical, but that's how a lot of great entrepreneurial stories start.
Absolutely. I feel like since I've been doing this, you hear this more and more. It's like being an entrepreneur wasn't on my list. So my background is actually in nursing. And so I couldn't find a bra that I love to wear for a 12 hour shift. And so I made one and since then it's kind of taken off and we've started, we keep making more bras but also lifestyle pieces.
And talk about the brand now just for someone that's, you know, maybe listening on audio. What are you selling?
So we sell bras, underwear, what we call a tunic, which is like an oversized sweatshirt. We sell rain pants, fleece overalls. And so everything is designed with function is kind of our big thing. So comfort and function. So things that you can wear from start to finish. Right. So bras in particular, not as tight as a sports bra and then not more supportive than a bralette. So after 12 hours, you still feel good in it. So we try to keep that in mind.
Yeah. And how's that evolution been from, you know, working a day job to start in the business?
Oh, man. So nursing, I mean, we always have that luxury, which I'm sure people know you get to work three twelves and then you have all this other time off. But even working three twelves as an entrepreneur, it got busier and busier and more stressful and more stressful.
Now you work seven twelves.
I know, right? That's exactly it. So, you know, as the business grew, I backed off from nursing and then backed off a little bit more and a little bit more. So I still have my nursing license, but I don't work nearly as much as I used to.
And what's the, you know, what has been some of the journey and lessons going into the entrepreneur side?
Yeah, I think like the biggest and maybe I can, you know, there's parallels there working in the emergency room and how stressful that can be versus like being an entrepreneur. But it's like same in the emergency room. It's like taking that breath and staying calm through the chaos. And I'm sure like all of us are feeling it these days. It's just, you know, I get choices. I can either kind of. not keep my head on straight and feel a little bit crazy day in or day out.
What challenges does Virginia face as a new entrepreneur?
Or I get to take a deep breath and make decisions on how we're going to move forward and keep the business going.
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