The Living Your Legacy Podcast
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
05 May 2025
SUMMARYFilip Lundstedt, a U.S. Marine Corps veteran, visionary entrepreneur, bestselling author, and CEO of ProCare Consulting, brings over 16 years of experience in the insurance industry. In this episode of Legacy Makers, Filip discusses his unlikely start in insurance, a journey born out of financial struggle and personal development. He shares how his natural affinity for the complex world of insurance quickly evolved into a mission-driven career aimed at educating and empowering individuals and entrepreneurs alike. His unconventional approach to insurance is centered around simplification, transparency, and strategies that most traditional agents overlook or withhold.Throughout the episode, Filip unpacks the flaws of the insurance sales industry, contrasting it with his white-glove, client-first methodology. From helping individuals lower costs without compromising coverage, to guiding business owners on leveraging group strategies and underwritten plans, Filip presents insurance not as a burden but as a tool for peace of mind and financial protection. His deeper mission is not just service, but legacy—training the next generation of brokers to continue the work with ethics, impact, and empathy.CHAPTERS1:42 – Finding Purpose in the Policy: A New Vision for Insurance3:08 – Mentorship Over Metrics: Changing the Industry Mindset4:40 – Values First: The New Standard in Insurance Leadership6:30 – Authenticity Sells: Why Being Real Wins in Insurance8:02 – Teaching, Not Just Selling: The Guru's Educational Approach9:25 – The Ripple Effect: Empowering the Next Generation of Agents10:57 – Legacy Over Commission: A New Insurance Ethos12:18 – Turning Brokers into Purpose-Driven Leaders13:46 – Building a Culture That Transforms the Insurance GameGUEST DETAILSFull Name - Filip lundstedtIG - FTLundsFB - Filip LundstedtWebsite - https://procare.consulting/
Full Episode
I got into insurance 22 years ago, and it was out of really desperation. I was dead broke, and I was really struggling in life, and I found my purpose in insurance. And then I found myself a little bit immature, and I didn't have the personal development and the disciplines that I have today.
Philip Lundstedt is a U.S. Marine Corps veteran turned visionary entrepreneur, bestselling author, and CEO of ProCare Consulting. With over 16 years in the insurance industry, he's on a mission to revolutionize how individuals and businesses approach health and life insurance.
I really found my calling within the insurance industry, helping people understand what seemed to be complex ideas and complex strategies and making it super simple and allowing people to really win in the game of insurance by giving them the strategies that most insurance companies don't even want you to know about.
So let's talk about the two sides of the coin, right? You've got someone looking for themselves and their family and then the business owner. Yep. So give us a few tips, a couple of minutes overview on the solo side.
I believe that the best thing to do is... It spans the globe like a super high pole internet. Elvis Presley. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Open. Chicago with the lead. You said Paul is the fastest man on the planet.
You can live your dreams.
Hello and welcome back to another episode of Legacy Makers here with my friend Philippe, who is the insurance guru, but he's on a mission to really redefine and revolutionize the insurance game. He's helped myself and many of my friends and clients and, you know, really make it a positive process, a process that isn't scary and isn't, you know, going to rip you off and leave you hanging.
And I think it's so great what he's doing. So excited for this. Welcome. Awesome. Really, thank you so much. So, you know, you're called the insurance guru. You take a very different approach to insurance and your own story is is is epic. You know how you've kind of gone from multiple jobs burning out, you know, to really building a great business where now you're helping hundreds of people.
So let's start there. Do you want to kind of give me the overview of your life story?
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