In today's episode of THE MENTORS RADIO, Host Tom Loarie talks again with Neil Hoyne, Google’s Chief Measurement Strategist and a globally acclaimed expert in customer analytics, digital transformation including AI. Over the course of more than 2,500 engagements with the world’s leading advertisers, Neil has helped businesses acquire millions of customers, increase conversion rates by over 400%, and generate billions of dollars in incremental revenue. Neil is also the best-selling author of Converted: The Data-Driven Way to Win Customers’ Hearts, a groundbreaking book that redefines how organizations connect with their customers in today’s digital age. With more than 9,000 hours advising CEOs and boards, Neil’s expertise lies at the intersection of technology, artificial intelligence and marketing strategy. As a speaker, lecturer and holder of multiple patents, Neil has shaped the future of customer engagement through innovative approaches that include customer lifetime value, dynamic pricing, and democratized data. Whether you’re a business leader, entrepreneur, or simply curious about the power of AI and analytics, this episode is for you! LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode! SHOW NOTES: NEIL HOYNE: BIO: https://wikitia.com/wiki/Neil_Hoyne BOOK: Converted: The Data-Driven Way to Win Customers’ Hearts , by Neil Hoyne

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