What if the key to building a $100M real estate business was as simple as having 20 conversations a day?That’s exactly what Gene Arant has done for the past 30 years in Austin, Texas. He and his wife, Susan, have built a thriving real estate empire by mastering the art of database-driven lead generation. Gene joins us to break down the system that keeps his business growing year after year—without overcomplicating things.Gene walks us through the exact playbook he uses to turn conversations into contracts, from the importance of leveraging a vendor network to why consistent lead gen should be non-negotiable. If you’ve ever doubted whether daily lead generation actually works, this episode will make you a believer.Whether you’re a new agent looking for a game plan or a seasoned pro ready to double down on what works, Gene’s straightforward approach will show you how to simplify lead generation and create long-term success.Resources:Read The ONE ThingOrder the Millionaire Real Estate Agent Playbook | Volume 2Listen to Win More Clients Using Google Reviews With Nick Waldner | The MREA Podcast (EP.66)Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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