Today, we’re pulling back the curtain with Hudson Santana, a powerhouse developer and agent whose team closes $150 million a year in the heart of Boston. Hudson’s journey is anything but typical. Growing up in the Amazon in Brazil, he made his way to Boston, started out bartending, and—thanks to a push from his wife—jumped into real estate. What sets Hudson apart isn’t just his volume, but also his knack for seeing potential where others see only what’s in front of them.In this episode, Hudson shares how he built his business by becoming a master of spotting hidden value in properties, diving deep into zoning, and leveraging local knowledge to unlock profit others overlook. We get tactical about how you can start thinking like a developer—no deep pockets required—and how becoming the local expert on what’s possible (not just what exists) changes the game for your business and your wealth.Hudson breaks down the systems, mindset, and everyday actions that led him from “just getting by” to building generational wealth, and how any agent can follow the same blueprint. If you’ve ever wondered how to take your real estate business from transactional to transformational, this is the conversation you don’t want to miss.Resources:Santana Team – Hudson’s companyEmail Hudson at [email protected] for his free Zoom class on developmentOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related