The Mobile User Acquisition Show

🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎

20 Feb 2025

Contributed by Lukas

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and cre...

🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦

21 Jan 2025

Contributed by Lukas

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into hig...

🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰

11 Nov 2024

Contributed by Lukas

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’...

🔦What really drives conversions & performance? Spoiler: It’s not context 🎈

04 Nov 2024

Contributed by Lukas

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, ...

💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡

29 Oct 2024

Contributed by Lukas

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may s...

💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

23 Oct 2024

Contributed by Lukas

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, i...

💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱

12 Sep 2024

Contributed by Lukas

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRis...

🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌

19 Aug 2024

Contributed by Lukas

In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and...

🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋

06 Aug 2024

Contributed by Lukas

Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome  Rashad Häsänli,  game lead at DieNo Games.In this episo...

🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer

22 Jul 2024

Contributed by Lukas

In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineerin...

🚀How to 10x your creative production: webinar with Poolday.ai 🛰

15 Jul 2024

Contributed by Lukas

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep...

🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳

08 Jul 2024

Contributed by Lukas

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode...

🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑

01 Jul 2024

Contributed by Lukas

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN...

🐈Strategies for competitive analysis of creatives 🦋

24 Jun 2024

Contributed by Lukas

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for gener...

💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳

17 Jun 2024

Contributed by Lukas

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while crea...

How Meta’s algo allocates spend to different ads in an ad set

10 Jun 2024

Contributed by Lukas

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing ab...

🌐The perils of asset stuffing and what to do about it 📱

03 Jun 2024

Contributed by Lukas

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their...

✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯

27 May 2024

Contributed by Lukas

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements.Check out the show ...

⚓ Hooks are your video’s activation metrics 🎣

17 May 2024

Contributed by Lukas

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video.C...

📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽

13 May 2024

Contributed by Lukas

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, wh...

💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Developmen

05 May 2024

Contributed by Lukas

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnership...

📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎

26 Apr 2024

Contributed by Lukas

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We l...

📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞

19 Apr 2024

Contributed by Lukas

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors str...

❓A Q&A about the dynamics driving Applovin performance 💲

15 Apr 2024

Contributed by Lukas

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Ap...

Adjective slaying: an instant way to make your UGC scripts punchier

05 Apr 2024

Contributed by Lukas

 We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️Take every adjective. 📝Strike it out. ❌Profi...

📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍

01 Apr 2024

Contributed by Lukas

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok.In today’s episode, ...

🧵How to use AEM to unlock iOS ad spend on Meta🧣

22 Mar 2024

Contributed by Lukas

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta ...

🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐

15 Mar 2024

Contributed by Lukas

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones ...

🥁How to balance appealing to algorithms vs. humans ⛳️

08 Mar 2024

Contributed by Lukas

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how gettin...

🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨

01 Mar 2024

Contributed by Lukas

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding.In today’s episode, we delv...

👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile M

26 Feb 2024

Contributed by Lukas

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular a...

👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥

16 Feb 2024

Contributed by Lukas

This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our ...

🎆 When ROAS optimization isn’t your best option🎾

11 Feb 2024

Contributed by Lukas

In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its...

💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯

01 Feb 2024

Contributed by Lukas

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.Matt has extensive experience with over 750...

🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅

25 Jan 2024

Contributed by Lukas

Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition an...

🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮

19 Jan 2024

Contributed by Lukas

Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.In this episode, Cantuğ takes us behind the scenes of the world’s #1 subs...

🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨

12 Jan 2024

Contributed by Lukas

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in...

🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆

24 Dec 2023

Contributed by Lukas

Thanks for tuning in all through 2023. We look forward to 2024!

🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱

15 Dec 2023

Contributed by Lukas

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates,...

🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆

07 Dec 2023

Contributed by Lukas

Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend. I...

💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄‍♂️

22 Nov 2023

Contributed by Lukas

Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and...

⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤

17 Nov 2023

Contributed by Lukas

Our guest today is Sami Biçer, Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetization, focusi...

🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊

10 Nov 2023

Contributed by Lukas

In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the im...

💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

02 Nov 2023

Contributed by Lukas

 Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobi...

🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚

26 Oct 2023

Contributed by Lukas

Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest.In this episode Atishay div...

🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑

20 Oct 2023

Contributed by Lukas

Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobil...

🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡

12 Oct 2023

Contributed by Lukas

Our guest today is Joakim Achrén, a gaming industry veteran with a remarkable journey. He's the Founder of Elite Game Developers and General Par...

😶‍🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳

06 Oct 2023

Contributed by Lukas

Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your f...

🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱

29 Sep 2023

Contributed by Lukas

This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, it might ...

🚫5 MMM Missteps: and What to Do About Them🤔

21 Sep 2023

Contributed by Lukas

Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’We talk about 5...

📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

15 Sep 2023

Contributed by Lukas

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for opti...

Maximizing Unity Ads Campaign Performance 🚀

06 Sep 2023

Contributed by Lukas

In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ.Virendra has managed tens of million...

🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮

31 Aug 2023

Contributed by Lukas

Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games. Jere spills the beans on strategi...

🔎The 4 elements of an App Store CRO Testing Plan🧪💡

23 Aug 2023

Contributed by Lukas

 Today’s episode talks about the topic of app store conversion rate optimization(CRO) - and goes into the 4 key elements of a CRO plan. This is a t...

😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

17 Aug 2023

Contributed by Lukas

Our guest today is Aayush Sakya, Head of UA at Earnin.Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 u...

😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱

09 Aug 2023

Contributed by Lukas

Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy.The panelists on this ...

🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭

04 Aug 2023

Contributed by Lukas

In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. We'll explore the...

☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟

28 Jul 2023

Contributed by Lukas

Today’s episode is an extract from our new book The SKAN 4.0 handbook: A practical guide for marketers, which is a deep dive into all things SKAN 4....

🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻

24 Jul 2023

Contributed by Lukas

Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era.The panelists were:  Jay...

🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀

16 Jul 2023

Contributed by Lukas

In today’s episode, we have a guest host - Hafsah Chorghay, Senior Mobile Marketing Manager at Rocketship HQ.Hafsah has managed tens of millions in ...

🕵️‍♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯

08 Jul 2023

Contributed by Lukas

In this episode, we explain Apple’s soon-to-be-introduced privacy manifests, which could be the beginning of the end for fingerprinting/probabilisti...

🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

30 Jun 2023

Contributed by Lukas

Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her experience with podcast ads as a U...

❓When to ignore LTVs for your decision-making🤔

25 Jun 2023

Contributed by Lukas

Today, we talk about when NOT to use LTV for decision-making. LTV is a useful tool in a marketer’s toolbox, but it’s not the only game in town.In ...

🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍

15 Jun 2023

Contributed by Lukas

In today’s episode, we describe how you don't have to be at the mercy of Google UAC’s black box targeting. We describe our approach, which we...

💀The perils of modeled conversions on Google UAC🧐

08 Jun 2023

Contributed by Lukas

In today’s episode, we talk about why metrics reported by Google UAC are not trustworthy. We describe the pitfalls of relying on them, and tell you ...

💃🏽How to win with influencers for performance marketing, with Lucia Aguilar, Founder at TATAM Digital 💰

02 Jun 2023

Contributed by Lukas

Lucia Aguilar is the founder of the influencer marketing agency Tatam Digital. In today’s episode we talk about her approach to influencer marketin...

🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽

26 May 2023

Contributed by Lukas

Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. In tod...

🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶

19 May 2023

Contributed by Lukas

This episode is the recorded version of our Q&A session with Roth Capital Partners for their investor community. The session was hosted by Rohit K...

🧿How to test your creative testing process 📝

09 May 2023

Contributed by Lukas

We talked earlier about how you should minimize the cost of creative testing whenever possible. Today we talk about the flip side of low cost - how do...

🚦3 product metrics to evaluate scalability of subscription apps 🛫

02 May 2023

Contributed by Lukas

“Build an amazing product,” they say - but what the hell does that objectively mean?Today’s episode is an extract from our new case study Growin...

🏃🏻‍♀️Where should I run my creative tests? 🧳

27 Apr 2023

Contributed by Lukas

Where should you run your creative tests - and how should you make this decision?We break this down, with actual math of testing setups, in today’s ...

💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. 🛠

20 Apr 2023

Contributed by Lukas

Why do a small number of ads get most of the spend on Meta?In this episode, we’ll talk about why this is good for your ads - and discuss the probabi...

🦚Behind the scenes of a hit NFT project launch, with Andre Kempe (CEO at Admiral Media)🤳

13 Apr 2023

Contributed by Lukas

Our guest today is Andre Kempe, CEO at Admiral Media, a performance marketing agency and Admiral Studios, the creators of walletads.io, a Web3 adverti...

🍧 Winning Creative Strategies for Games in 2023, with Ayşe Duygu Haykir (Sr. Marketing Manager-Game, Codeway Studios), Jasmine Bautista (Senior Digital Designer, Liftoff), Faith Price (Director, Growth Marketing, DoubleDown Interactive) and Rhiannon Price

04 Apr 2023

Contributed by Lukas

Today’s episode is the recorded version of a webinar we hosted with Liftoff on Winning Creative Strategies for Games.Our guests were Ayşe Duygu Hay...

🦹‍♀️ How we hire superstar teams fully remotely(steal our questionnaire below) 🍯

30 Mar 2023

Contributed by Lukas

Resumes - and cover letters are the equivalent of candidates putting on suits - they don't tell you how a candidate is going to do in YOUR compan...

🎚 How to build a creative process based on meme-mapping , with Michael Taylor (Co-Founder at Vexpower)🧫

24 Mar 2023

Contributed by Lukas

Our guest today is Michael Taylor.Mike is the Co-Founder at Vexpower, a platform with simulator based courses for marketers that want to get more tech...

🔖 How to develop messaging/scripts for ads by deeply analyzing your users'​ app store reviews 🏦

16 Mar 2023

Contributed by Lukas

User reviews are gold.But they’re not just something that’s “good to see”. There are so many ways to leverage them for your app and in this ep...

❤️‍🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂

10 Mar 2023

Contributed by Lukas

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous - an app focused on building healthy habits. In today’s conversation, Nataliia...

🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪

02 Mar 2023

Contributed by Lukas

We’ve gone days wondering why ads that you typically expect to perform extremely well tank for hyperlocal apps. If you’ve been in a similar situa...

💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮

23 Feb 2023

Contributed by Lukas

Our guest  is Joshua Lu, Investing Partner with Games Fund One by Andreessen Horowitz. In this episode, we talk about all about games, their early d...

The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

16 Feb 2023

Contributed by Lukas

 We have two amazing guests to offer two very different perspectives about a theme that has always been very fascinating: Influencer Marketing and th...

🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻

08 Feb 2023

Contributed by Lukas

In today’s episode we discuss the ideal schema set up on SKAN for subscription apps.Why is the 24-hour timer in SKAN of any particular importance to...

📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦

31 Jan 2023

Contributed by Lukas

In this episode, Lexi takes us through her process of getting to the bottom of trends that shape the mobile app economy. She talks about how she and h...

📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

26 Jan 2023

Contributed by Lukas

Apps and marketers are increasingly paying attention to UGCs and live action videos to leverage the candor and spontaneity of these videos that drives...

🎮How SKAN 4.0 conversion schemas let subscription apps' track paying subscribers and renewals🎲

19 Jan 2023

Contributed by Lukas

How is SKAN 4.0 going to be favorable to subscription apps?What’s going to change? (And just as importantly: what won't change?) How are the po...

🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝

12 Jan 2023

Contributed by Lukas

Happy New Year! We’re excited to be back after our break for the holidays.At the Mobile UA Show, we had a great 2022 with some amazing guests that ...

The Mobile UA show takes a (short) break

23 Dec 2022

Contributed by Lukas

Just a quick note from the team at the Mobile UA show that we’re taking a short break for the holidays - and will be back in the new year!We’re co...

🧑‍🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩

12 Dec 2022

Contributed by Lukas

In our previous episodes in the UGC-series, we spoke about the elements that are required to plan a shoot and how to get the messaging right with the ...

🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴‍♀️

05 Dec 2022

Contributed by Lukas

Our guest today is Victoria Repa. This episode is a re-release of an older episode from our previous podcast How Things Grow. Victoria is the founder...

👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒

28 Nov 2022

Contributed by Lukas

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo - an app to help people learn coding.We cover so much ground around sub...

🏔 How to grow a growth education business with Brian Balfour, CEO at Reforge📚

21 Nov 2022

Contributed by Lukas

Our guest today is Brian Balfour - and today’s episode is a rebroadcast from our older podcast How Things Grow. Brian is seen as one of the most inf...

🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼‍♂️

14 Nov 2022

Contributed by Lukas

Before the whole mess of ATT, the one genre that bore the brunt of “no-tracking” privacy regulations were kids apps. That also meant that they had...

📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

07 Nov 2022

Contributed by Lukas

Hypercasual games: the genre that turned most mobile phone owners into gamers.Our next episode on the Mobile UA Show is a re-broadcast of an older epi...

🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂

31 Oct 2022

Contributed by Lukas

Wondering about the right way to run misleading ads post ATT? We feel you.And that’s why we have Liliya Gafitulina & Bogdan Khashiev on the Mob...

🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣

24 Oct 2022

Contributed by Lukas

Is MMM a complete solution for mobile marketers out there?Today’s episode is a recorded version of a webinar that we did along with the folks at Sin...

🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅

17 Oct 2022

Contributed by Lukas

Apps are used by people, not algorithms.In today’s episode of the Mobile UA Show, we’re in conversation with Hannah Parvaz, Co-Founder at Aperture...

📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳

10 Oct 2022

Contributed by Lukas

Our guest today is Tobias Boerner. Tobias is the Co-Founder at Wallet Ads, Appic and Admiral Studio. In today’s episode, we talk about Wallet ads, a...

🍄How to win with Custom Product Pages on Facebook Ads 🌎

04 Oct 2022

Contributed by Lukas

In July 2021, right after WWDC 2021 we recorded an episode predicting the possibilities that Custom Product Pages would unlock for marketers.For more ...

🚖The early days of ride-sharing apps, with Daniel Riaz 🤳

23 Sep 2022

Contributed by Lukas

In today’s episode, Shamanth is in conversation with Dan Riaz, who witnessed the rise of the ride-sharing industry. Dan talks about various strategi...

🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

15 Sep 2022

Contributed by Lukas

In today’s episode, Shamanth is in conversation with Selina Tobaccowala, Founder at Evite & Gixo (both of which have been acquired). who talks t...