The Mobile User Acquisition Show

✨How privacy thresholds(or crowd anonymity) lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

08 Sep 2022

Contributed by Lukas

So you got ridiculously high CPAs on your SKAN campaigns?In today’s episode, we break down the reason why this happens, and explain why it might not...

🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼

31 Aug 2022

Contributed by Lukas

What separates a good referral program from a great one?In today’s episode, a re-release of our episode on our erstwhile podcast How Things Grow, we...

🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢

25 Aug 2022

Contributed by Lukas

How do you go from 0 to 50 million installs in 50 days?In today’s episode on the Mobile UA Show, we speak to Wilson Kriegel about the meteoric rise ...

🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸

19 Aug 2022

Contributed by Lukas

In the previous two parts of this series, we saw how to install Robyn and run demo code. We also looked at the key components of the environment, as a...

💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️

12 Aug 2022

Contributed by Lukas

Two weeks ago we released an episode that outlined setting up and getting started with Facebook's Robyn. As a next step in this “how to” seri...

🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨

04 Aug 2022

Contributed by Lukas

Advertisers are waiting for SKAdNetwork 4.0 - but in the absence of documentation or timelines, the question on everyone’s mind is - “when is it g...

⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄

29 Jul 2022

Contributed by Lukas

A couple of weeks ago, we released an episode on measuring iOS post-ATT performance using spreadsheet-based MMM. Since we’ve received a lot of inte...

🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬

22 Jul 2022

Contributed by Lukas

In today’s episode, we’re featuring Annica Lin, VP Growth at Sable, a financial services company. Annica has spent quite a few years in the field ...

📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼

15 Jul 2022

Contributed by Lukas

Today’s episode is a re-release from our older podcast - How Things Grow.Our guest is Eric Seufert. Eric is the Founder of Heracles Media and Mobile...

👢A walkthrough of Google’s LightweightMMM, with Michael Taylor (Co-Founder, Vexpower)👑

08 Jul 2022

Contributed by Lukas

Mobile marketers have been in the dark during the past couple of months over the measurement mess in iOS. MMMs have been around for a while to help wi...

🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢

30 Jun 2022

Contributed by Lukas

In today’s episode, we’re re-broadcasting another episode from our previous podcast, How Things Grow.Our guest is Gina Gotthilf, co-founder at Lat...

🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲

23 Jun 2022

Contributed by Lukas

SKAN is here to stay: but what happens to mobile measurement a few months or years down the line?Today’s episode is the recorded version of a webina...

🧜‍♂️The rise, decline and settling-down of daily deals – with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓

17 Jun 2022

Contributed by Lukas

Our guest today is Adam Lovallo – and today’s episode is a re-post from our other podcast How Things Grow which ran for a while before we started ...

🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶

10 Jun 2022

Contributed by Lukas

Our guest for today’s episode is Grace Ouma-Cabezas. Grace is a growth consultant at Go & Co, her own firm. Grace has previously headed growth a...

🧇SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS

03 Jun 2022

Contributed by Lukas

We’ve been talking about SKAN for a while now. However, it’s worth mentioning that SKAN isn’t the only game in town, which is one reason why mob...

🧢Moving from a meeting first to writing first culture: why this matters for remote teams 🪀

25 May 2022

Contributed by Lukas

At Rocketship HQ, we’ve been an async team since the beginning. Most of the folks we hire come from traditional office spaces and it does take them ...

🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growth Consultant), Shamanth Rao (Rocketship HQ) & Anish Shah

19 May 2022

Contributed by Lukas

This episode is the recorded version of the webinar “Omnichannel strategies for a post-IDFA world: winning strategies for web and app based products...

🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸

13 May 2022

Contributed by Lukas

Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance...

🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consultant) & Shamanth Rao (Rocketship HQ))🌏

06 May 2022

Contributed by Lukas

Today’s episode is the recorded version of a webinar we hosted in association with Liftoff+Vungle. The webinar was titled “Winning Strategies for ...

💵How to optimize products for forever: growth strategies to win with subscription apps, with Robbie Kellman Baxter (Founder, Peninsula Strategies)🪁

29 Apr 2022

Contributed by Lukas

Subscriptions are ubiquitous today. From streaming services to wellness to F&B and productivity, most of us have subscriptions to match our lifest...

☂️We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 2: content & structure)🎋

21 Apr 2022

Contributed by Lukas

Your UGC video might be really well produced and slick, but does it have the necessary content and structure to ensure that it actually performs well ...

📔How to measure iOS post-ATT performance using spreadsheet-based Marketing Mix Models(MMM) - a case study🧮

13 Apr 2022

Contributed by Lukas

We’ve talked about Marketing Mix Models(MMMs) on this podcast before - and they can absolutely be an effective tool to combat the measurement loss p...

🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹

08 Apr 2022

Contributed by Lukas

Every app is making UGCs these days. So how do you make one that not only stands out, but also helps generate strong ROAS, and helps your marketing to...

🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺

01 Apr 2022

Contributed by Lukas

Have you been fishing around for new channels to improve your UA?This episode happens to be the perfect way to slide into spring. Today we talk to Lis...

🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪

25 Mar 2022

Contributed by Lukas

What happens to naughty SDKs that do what they aren't supposed to do?In the second episode of our “Google’s Privacy Sandbox for Android expla...

📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩

18 Mar 2022

Contributed by Lukas

How exactly does #useracquisition work in Web3 games?In this week’s episode, Stardust COO Atif Khan takes #theMobileUAShow host Shamanth Rao on a de...

🦹‍♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia Rivero

08 Mar 2022

Contributed by Lukas

We have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles whil...

💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

04 Mar 2022

Contributed by Lukas

How many channels have you really considered when developing your user acquisition strategy for your mobile game?Our guest on this week’s episode is...

🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯

25 Feb 2022

Contributed by Lukas

Apple’s privacy policy changes disrupted the ad industry and left us all in the dark, working around a broken measurement system. As expected, Googl...

💹 From B2C to zero to B2B (including a Real Housewives detour) 🎮

18 Feb 2022

Contributed by Lukas

How do you successfully make the switch from B2C to B2B? Should you go from focusing on one category to branching out to other possibilities? And how...

🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱

11 Feb 2022

Contributed by Lukas

Ever wondered what it takes for a Round B startup with no mobile marketing function to get to an IPO and be featured on best-of lists? Or perhaps you’...

💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)

04 Feb 2022

Contributed by Lukas

How do you make cross-promos work in a post-ATT world?David Philippson, CEO and co-founder of Dataseat, gives us the lowdown on how exactly cross-prom...

🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness)

28 Jan 2022

Contributed by Lukas

Ever thought that each SKAN update from Apple is making measurement more and more ambiguous?We’re back to delving into SKAN in this latest episode w...

🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮

20 Jan 2022

Contributed by Lukas

Our first guest of 2022 is Faith Price. Faith heads the paid UA team at DoubleDown Interactive and has spent a large part of her career managing UA a...

🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits) 📚

23 Dec 2021

Contributed by Lukas

Why is the buzzword for 2022 “retention marketing”? How is the play-to-earn model going to grow next year?Cross promotions are on the rise. Will...

🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) 📦

21 Dec 2021

Contributed by Lukas

Will creative processes march back in-house?Is the grass greener on the other side of Facebook UA?How are game developers going to look at payments on...

🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) 🎈

20 Dec 2021

Contributed by Lukas

Can AI breathe life into creatives? What does 2022 look like for subscription apps?Will there be a blow up because Apple hasn’t really kept its word...

🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯

09 Dec 2021

Contributed by Lukas

Our guest today is Jayvian Hong. Jayvian heads Strategic Partnerships at Miniclip. Over the past few years, Jayvian has developed deep partnerships wi...

💰How monetization barriers can improve retention 🏠

03 Dec 2021

Contributed by Lukas

A few weeks ago, we released an episode on balancing monetization and retention. We talked about improving user experience to enhance retention by get...

4 challenges of MMM based incrementality models and how to mitigate them 🧮

26 Nov 2021

Contributed by Lukas

MMM based incrementality models: Is it the light at the end of the tunnel?Post IDFA, we were quite skeptical about employing MMM based incrementality ...

🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

19 Nov 2021

Contributed by Lukas

Our guest today is Jon Hook. Jon is the CEO at BoomHits, a mobile game publisher with many hits in the hypercasual and idle genres. In today’s epis...

🔘The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit 🛶

12 Nov 2021

Contributed by Lukas

How many times did you think to yourself “Well, that 60 min meeting could’ve been a 5 min email!”?Today's guest is Brett Nowak. Brett is th...

🕺How to use structured TGIFs to build a 100 million download game from scratch - with Sheetal Bairamadgi, Founder at Crikey👹

05 Nov 2021

Contributed by Lukas

What does it take for an indie studio founded by someone with no game design experience  to achieve 100 million downloads?Our guest in today’s epis...

🏋🏼‍♀️How to find the balance between monetization and retention - a mini-case study☯️

28 Oct 2021

Contributed by Lukas

Is there a secret to achieving better retention?Marketers and app developers are often asked the same question - how can we improve retention?Unfortun...

🔨How to break out of a creative rut by resetting your processes - with Danika Wilkinson, Product Marketing Manager, Social Point📝

21 Oct 2021

Contributed by Lukas

Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games....

Why your LTV might differ from your analyst’s LTV

15 Oct 2021

Contributed by Lukas

LTV: a metric that is central to marketing decisioning. While it is an important metric to decide further budget allocations, it’s important to unde...

The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin

07 Oct 2021

Contributed by Lukas

In today’s episode, we’re in conversation with Jerome Turnbull. Jerome is Vice President of Growth at AppLovin where he helps fuel user acquisitio...

⚖️App Store Optimization is not a strategy for scaling growth💰

01 Oct 2021

Contributed by Lukas

App Store Optimization is often discussed as a key component in app scaling strategies. In this episode, we see why this isn’t really the best way t...

🧰 How to build a hit developer-facing product - with Aurora Klæboe Berg, COO at Medal TV ⚒

25 Sep 2021

Contributed by Lukas

Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal.tv is the largest platform for recording and sharing short gaming clips among friend...

💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲

17 Sep 2021

Contributed by Lukas

Today's episode is a reading of an article I wrote for our friends at Liftoff in 2019. While mobile and marketing have come a LONG way since then...

🎨 How to apply Media Mix Modelling based solutions to mobile apps - with Brian Krebs, CEO at MetricWorks 🎚️

08 Sep 2021

Contributed by Lukas

In one of our previous episodes, we discussed how media mix modelling might not be the best bet post-IDFA. However, some of you have reached out to sa...

🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐

03 Sep 2021

Contributed by Lukas

Today’s episode is a recording of a webinar hosted by Singular and moderated by John Koetsier. We were joined by Eran Friedman from Singular, Pedro ...

🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬

27 Aug 2021

Contributed by Lukas

A big change that’s coming to SKAdNetwork with iOS 15 is one that’s under-the-hood - and it’s significant because it addresses a big shortcoming...

🔍 How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant 🎭

20 Aug 2021

Contributed by Lukas

The landscape of Apple Search Ads has changed, but unlike the changes in SKAdNetwork that have impacted most mobile channels, these changes have been ...

🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

13 Aug 2021

Contributed by Lukas

Media mix modeling is being touted as one of the ways forward in the post-IDFA world, as advertisers reel and reevaluate their spend allocation models...

🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

05 Aug 2021

Contributed by Lukas

Today we’ll talk about big changes that have just come to AAA campaigns on Facebook - which should alleviate many of the concerns about AAA that we ...

📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼

29 Jul 2021

Contributed by Lukas

Apple is finally set to introduce A/B testing to its app store, and it has come not a minute too soon. Mobile marketers have used alternative ways to ...

🥇 How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾

22 Jul 2021

Contributed by Lukas

Seems organic, but is paid. Long user funnel, with high CTR.In this episode, with our guest, Violeta Pirnog, Senior Performance Marketing Manager at B...

⭐ iOS 15: How custom product pages *could* dramatically impact UA strategy (with examples) ⚽

15 Jul 2021

Contributed by Lukas

Among the big changes that are coming with iOS 15 are custom product pages, which offer the ability to customize app store pages for different audienc...

👩‍🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨

08 Jul 2021

Contributed by Lukas

We are excited today to welcome Nahir Garcia, head of user acquisition at Etermax, creators of the successful series of games Trivia Crack. [Note: thi...

🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

07 Jul 2021

Contributed by Lukas

Apple’s privacy thresholds in SKAdNetwork have been obfuscating conversion values - and preventing advertisers from getting an accurate read on perf...

👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

29 Jun 2021

Contributed by Lukas

We’re 2 months into ATT - and more of the dust has settled. Many advertisers are continuing to see challenges with their performance right now as th...

🏗️ Zero to launch: how to (actually) build a casual gaming studio from scratch - with Sophie Vo, Studio & Game Lead at Voodoo 🔥

24 Jun 2021

Contributed by Lukas

Our guest today is Sophie Vo, studio and game lead at Voodoo, and founder of Rise and Play, a knowledge sharing platform for leaders in the gaming ind...

👩‍🎤 [En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ✨

18 Jun 2021

Contributed by Lukas

Este es nuestro segundo episodio del Mobile User Acquisition Show en Español. (An English version of this episode will follow shortly!).Estamos emoci...

📈 Why you shouldn’t diversify your user acquisition mix early on 💸

08 Jun 2021

Contributed by Lukas

This episode was inspired by a discussion I’ve had online recently. I’ve seen this stated at times - that developers should diversify their user a...

🔮 How to build a bidding decision engine to future-proof your user acquisition activity - with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖

03 Jun 2021

Contributed by Lukas

“If multiple app stores do the same thing(as Apple did with ATT), I see this as a disruption to business.”Now that the IDFA rug has well and truly...

🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️

28 May 2021

Contributed by Lukas

Last week, we talked about what’s up with Facebook - and this week we’re taking a look at what’s happening with Google post iOS 14.5/ATT. What i...

👩‍👩‍👦‍👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪

21 May 2021

Contributed by Lukas

What’s happening with Facebook? What is changing, what is working with creatives, reporting and day to day ops - and what is a big hot mess right no...

🦾 How to make compound/synthetic conversion value schemas work in SKAdNetwork 🌐

14 May 2021

Contributed by Lukas

Highly specific or customized SKAdNetwork conversion schemas can be relevant and useful - primarily because these are a good indicator of eventual LTV...

💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓

05 May 2021

Contributed by Lukas

“We discovered that the more words we put in front of people, the better return on ad spend we were getting.”Our guest today is Stevie Lutgen, Sr....

💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix - with Trang Dao, VP of Growth at Atom Finance ⚖️

28 Apr 2021

Contributed by Lukas

"Oh, if we turn off the spigot, is it going to tank our growth?"When practically all UA mixes involve Facebook, it is rare to come across a ...

😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA - with Adam Lovallo, CEO and founder of Thesis 🔍

20 Apr 2021

Contributed by Lukas

Our guest today is Adam Lovallo, CEO and founder of Thesis, host of the MAU [Talk] podcast, and founder of grow.co. Adam was our first guest on How Th...

🧑🏿‍🤝‍🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅

13 Apr 2021

Contributed by Lukas

After IDFA’s deterministic paradise, SKAdNetwork and the move to probabilistic targeting can feel like fumbling in the dark—and like we are steppi...

🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre - with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀

06 Apr 2021

Contributed by Lukas

“Nobody's going to listen to audio. Even the biggest publishers in the world have only a couple of minutes per session per day on their website...

👗 Playing in style: how gaming & fashion are becoming increasingly intertwined - with Joanna frota Kurkowska, digital insights analyst at G2A.com 🕹️

02 Apr 2021

Contributed by Lukas

What makes someone pay $60,000 for a counter-strike skin? Why do folks shell out small and big money for digital collectibles - and for looking good i...

⚡ The power of attribution modeling to calculate LTVs in a post-IDFA world - with Chris Farm, co-founder and CEO at Tenjin 🧮

26 Mar 2021

Contributed by Lukas

Can attribution modelling dispel the darkness in a post-IDFA world? When we had IDFAs and deterministic attribution, this sort of estimation based mod...

📚 Highlights from The Mobile Growth Handbook 2021 Edition 💡

19 Mar 2021

Contributed by Lukas

Today, we are excited to present a very special episode. Highlights from our new book: The Mobile Growth Handbook 2021 Edition. We have collected the ...

🧬 A day in the life of an SKAdNetwork bid - with David Philippson, CEO and founder of Dataseat 📅

12 Mar 2021

Contributed by Lukas

What happens under the hood of SKAdNetwork? Sure, there is the timer and there are the conversion values - but what is changing under the hood, and wh...

👥 The opportunities and challenges of moving in-person teams remote and back again - with Seth Berman, Senior Director, Performance Marketing at Adobe 🏗️

03 Mar 2021

Contributed by Lukas

How does the performance team at Adobe cope with going remote almost overnight, and subsequently the prospect of getting back to office after a year?O...

📻 How to win with offline marketing for a mobile app - with Adam Hadi, VP of Marketing at Current 🏆

25 Feb 2021

Contributed by Lukas

Our guest today is Adam Hadi, VP of Marketing at Current. Adam has been a guest before on the show - and has been a guest on our other show How Things...

🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎

16 Feb 2021

Contributed by Lukas

App clips were a feature that got a lot of buzz when Apple announced iOS 14 at the last WWDC - but these haven’t seen a lot of widespread adoption. ...

📐 More than just conversion values: how to make the most of your SKAdNetwork data - with Paul Bowen, GM at AlgoLift by Vungle 🗄️

09 Feb 2021

Contributed by Lukas

Paul Bowen, the GM at AlgoLift, has 20 years of experience in digital advertising and among the folks we look to for his expertise on SKAdNetwork.In o...

📹 How to hit 90 billion views on TikTok (not a typo!) - with Evan Horowitz, CEO at Movers+Shakers 💃

02 Feb 2021

Contributed by Lukas

Our guest today is Evan Horowitz, CEO at Movers+Shakers, a creative agency specialising in branding campaigns on TikTok. Evan and his team have spearh...

🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐

25 Jan 2021

Contributed by Lukas

Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy,...

🔑 How to win with Facebook AAA (Automated App Ads) campaigns - with Gina Kwong, Senior UA Manager at Electronic Arts (EA) 🛍️

19 Jan 2021

Contributed by Lukas

Our guest today is Gina Kwong, a Senior User Acquisition Manager at EA. She focuses on global growth for EA’s mobile titles, and has great experienc...

☕ The Mobile User Acquisition Show takes a break 😊

09 Jan 2021

Contributed by Lukas

Hey everyone! A very happy new year to you and yours! After what’s been an intense, crazy year for very many of us, I hope 2021 brings you new begin...

💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏

31 Dec 2020

Contributed by Lukas

Este es nuestro primer episodio experimental de Mobile User Acquisition Show en Español. Hoy vamos a hablar sobre cómo los anunciantes de páginas w...

🧑‍🏫 How skilled coaches can help underrepresented leaders break through ceilings - with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️

23 Dec 2020

Contributed by Lukas

In today’s episode, we take a detour from growth marketing into professional growth with Holly Chen. Holly is a digital marketer and growth advisor,...

⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟

17 Dec 2020

Contributed by Lukas

In today’s episode we will cover the mechanics of how conversion values get incremented in SKAdNetwork. This was one of the open questions from my s...

💻 Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) 📦

08 Dec 2020

Contributed by Lukas

Our guest today is Natalie Drozd, app marketing expert. Her specialisation lies in App Store optimization, and growing apps through organic and paid m...

🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 - with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️

30 Nov 2020

Contributed by Lukas

Our guests today are Brian Krebs and Anthony Cross. Brian is the founder and CEO of MetricWorks, and Anthony formerly at Big Fish Games. In today’s ...

🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet 🥑

19 Nov 2020

Contributed by Lukas

Facebook recently made its Automated App Ads(AAA) available for all advertisers - as a part of its broader push toward having greater automation drive...

📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡

13 Nov 2020

Contributed by Lukas

We’re very excited to present a very special episode - highlights from The Definitive Guide To Marketing In a Post-IDFA World.As some of you may kno...

🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡

03 Nov 2020

Contributed by Lukas

Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and so...

🗳️ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ⌨️

27 Oct 2020

Contributed by Lukas

By day, Cassie Chernin is the director of UA at Scopely and passionate about running Facebook and Google ads for her apps. But this year, she has deci...

📜 A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat 🛍️

23 Oct 2020

Contributed by Lukas

David Barnard started developing apps soon after the first iPhone was released. In the last 12 years, he has seen each minor and major change play out...

✏️ How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point 🧪

08 Oct 2020

Contributed by Lukas

Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games....

📋 The zero-touch interview process for hiring superstars - with Brett Nowak, founder at Liquid & Grit 🤸

07 Oct 2020

Contributed by Lukas

Brett Nowak is the founder of Liquid & Grit, a product research company for games, that creates actionable reports about new game features and ind...

🌼 How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness 📈

02 Oct 2020

Contributed by Lukas

Claire Rozain is the user acquisition manager at the UK-based firm, Product Madness. Her experience spans a wide range of mobile apps; right from dati...

🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes - with John Koetsier, Columnist at Forbes 🍎

29 Sep 2020

Contributed by Lukas

John Koetsier sees the effects of the imminent IDFA changes in iOS 14 happening in real-time. As a Forbes columnist, he has seen from close up the cha...