The Mobile User Acquisition Show
Activity Overview
Episode publication activity over the past year
Episodes
🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies - with Andy Carvell, co-founder at Phiture 💍
25 Sep 2020
Contributed by Lukas
Andy Carvell is the co-founder of the growth consulting firm Phiture. Before founding Phiture, Andy led the retention team at Soundcloud, where he hel...
🏆 How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games 🎮
22 Sep 2020
Contributed by Lukas
Our guest today is Gonzalo Fasanella, Chief Marketing Officer at Tactile Games. Gonzalo and his team have taken a strikingly unconventional approach t...
⚙️ How to design a conversion value framework for succeeding with SKAdNetwork - with Kevin Bravo, Co-founder at 2nd Potion 🗝️
16 Sep 2020
Contributed by Lukas
Kevin Bravo is among the few people we know who have pulled SKAdNetwork apart to study how it works.In our conversation today, Kevin talks offers a mi...
🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖
10 Sep 2020
Contributed by Lukas
There’s speculation and worry about what marketing will look like in a post-IDFA world - especially since laser-focused targeting of high-value user...
🖊️ Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽♀️
08 Sep 2020
Contributed by Lukas
Our guest today is Erich Detert, senior performance marketing manager at InnoGames. Copy is often overlooked because of the great focus on visual cre...
💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱
02 Sep 2020
Contributed by Lukas
We’ve discussed at length about the upcoming changes in mobile measurement as a result of IDFA becoming opt-in in iOS 14.A critical aspect of naviga...
🔓How to unlock the power of paid content marketing using Outbrain & Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱
26 Aug 2020
Contributed by Lukas
Our guest today is Sandra Wu, paid content marketer at Blinkist. In today’s interview, Sandra dispels many of the misconceptions about using these m...
🎮How to make superhit games by deeply understanding player motivations - with Paula Neves, Product Manager at Square Enix 🎲
21 Aug 2020
Contributed by Lukas
Our guest today is Paula Neves, product manager at Square Enix. We discuss how psychological models are integral for understanding user personas, whic...
📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈
18 Aug 2020
Contributed by Lukas
Our guest today is Maor Sadra, co-founder & CEO at Incrmntal. In today’s episode, we dive into how last touch attribution has always been fraugh...
💸 There's no such thing as free growth 🙅♂️
14 Aug 2020
Contributed by Lukas
The pursuit of free growth is much talked about & lauded. However, it's worth keeping in mind that every form of growth comes with some cost ...
🗑 The LTV metric will die with the advent of iOS 14 - but it was always an imperfect metric to begin with. 📌
12 Aug 2020
Contributed by Lukas
One of the casualties of iOS 14 and the post-IDFA world will be the concept of LTV as it exists in the current paradigm. In today's mini-episode,...
👥 The problem with traditional retention metrics - and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮
07 Aug 2020
Contributed by Lukas
Today’s mini-episode features an article we wrote for our friends at Phiture for their blog Mobile Growth Stack. We talk about some of the limitatio...
💸 How to finance your app’s growth without accessing venture capital -- with Mark Loranger, co-founder & COO at Braavo Capital 📈
04 Aug 2020
Contributed by Lukas
Our guest today is Mark Loranger, co-founder of Braavo Capital. Today, we dive into the different financing options for every company, and how VC fund...
🖥How to automate your team’s organic & ASO metrics tracking -- with George Natsvlishvili, Head of Organic Growth at Glovo👥
30 Jul 2020
Contributed by Lukas
Our guest today is George Natsvlishvili, Head of Organic Growth at Glovo. Georgy is a repeat guest on the Mobile User Acquisition Show - and I’m thr...
🤩How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥
27 Jul 2020
Contributed by Lukas
In today’s episode, we have an all star panel featuring the smartest folks we know. The episode features Eric Seufert from Mobile Dev Memo, mobile g...
📱How mobile measurement will work with iOS 14 in a post-IDFA world - with Gadi Eliashiv, co-founder and CEO at Singular🤓
23 Jul 2020
Contributed by Lukas
Our guest today is Gadi Elisahiv, co-founder and CEO at Singular. Gadi is among the folks who has been deeply involved in conversations about IDFA dep...
😆How to improve your team’s creative hit rate - with Gabe Kwakyi, co-founder and CEO at Incipia📍
20 Jul 2020
Contributed by Lukas
Our guest today is Gabe Kwakyi, co-founder and CEO at Incipia. I am excited for today’s episode as I have been following Gabe’s blog for years now...
🗓A brief history of device identification - with David Philippson, co-founder and CEO of DataSeat💭
16 Jul 2020
Contributed by Lukas
Our guest today is David Philippson, CEO of DataSeat, which offers in-house programmatic capabilities and a custom bidding algorithm to app advertiser...
👏🏽What people of privilege can do to drive diversity in their companies - with Cassie Chernin⚖️
14 Jul 2020
Contributed by Lukas
Our guest today is Cassie Chernin, an experienced UA professional who has had a career in multiple technology companies across various industries. To...
☄️SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world📄
13 Jul 2020
Contributed by Lukas
The dust has settled on the apocalypse. It's clear that the post-IDFA world is here to stay. Marketing isn't going away, mobile apps aren&ap...
🔭How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻♀️
07 Jul 2020
Contributed by Lukas
Our guest today is Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios. We’re thrilled to have Pau today because he’s had tremendous succ...
👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 - Guest Post On Mobile Growth Stack (via our friends at Phiture)
03 Jul 2020
Contributed by Lukas
You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a ...
🥇Winning together: How to unify product and user acquisition teams - with Nebojsa Radovic, Growth Lead at N3TWORK Inc🤝
01 Jul 2020
Contributed by Lukas
Our guest today is Nebojsa Radovic, Growth Lead for the N3twork Scale Platform at N3twork. I’m excited to have Nebo, as he’s known, today because ...
☠️RIP IDFA: How to navigate a post-IDFA world with iOS 14📳
26 Jun 2020
Contributed by Lukas
On this episode of the Mobile User Acquisition Show, we wanted to share some updates based on Apple’s announcements from WWDC that have the potentia...
🤖How to in-house playable production - with Michael Jessen, Senior User Acquisition Specialist at Socialpoint🎬
23 Jun 2020
Contributed by Lukas
Our guest today is Michael Jessen, Senior User Acquisition Specialist at Socialpoint. I’m excited for this episode because Michael’s team does som...
🎮 How to start a game studio with a $500 budget - with Kentaro Sugiura (Founder at Evelong Games & Former Head of User Acquisition in APAC at BoomBit)💸
19 Jun 2020
Contributed by Lukas
Our guest today is Kentaro Sugiura, former Head of User Acquisition in APAC at BoomBit and founder of his own game studio Evelong Games. I’m excited...
💃 Mini-episode -> 5 key elements for winning with TikTok style creatives ✌️
16 Jun 2020
Contributed by Lukas
With over 800 million monthly active users, TikTok is now the 3rd largest social media platform, just behind Facebook and Instagram. As a channel that...
💀 Welp! Our revenues dropped 75% - and they were all organic - with Sharath Kowligi (Director of Ad Monetization at GameHouse) 📉
13 Jun 2020
Contributed by Lukas
What do you do when your revenues fall off a cliff? Today, we get to the bottom of things - and point to a way out. I'm joined by Sharath Kowligi...
👨💻How to hire the best - and dismantle systemic biases against black, Latino & brown folks in your company: with Anish Shah (Founder & CEO at Bring Ruckus) 👨🏿
10 Jun 2020
Contributed by Lukas
My guest today is Anish Shah. Anish is the founder and CEO of Bring Ruckus, a firm focused on attracting, vetting and recruiting the best talent in gr...
😎 How to nail mobile user acquisition on TikTok - with Natalie Rozenblat, Marketing Strategist at Incipia 👯♀️
04 Jun 2020
Contributed by Lukas
Our guest today is Natalie Rozenblat, Marketing Strategist at the mobile marketing consultancy Incipia. Natalie and her team have unlocked some signif...
⚙️ How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) 🎞️
02 Jun 2020
Contributed by Lukas
Our guest today is Warren Woodward, Co-Founder & Chief Growth Officer at Upptic.In 2010 Warren quit his day job in the film industry to go full ti...
1️⃣ The first 30 days - how to improve your early retention - with Miray Alanlar (former Mobile Product Marketing Manager at Mozilla) 🤝
29 May 2020
Contributed by Lukas
Our guest today is Miray Alanlar, former Mobile Product Marketing Manager at Mozilla. Miray has a wealth of experience in mobile over many years - and...
📲 How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution - with Holly Chen, former Global Head of Digital Marketing at Slack. 💬
26 May 2020
Contributed by Lukas
Our guest today is Holly Chen, growth advisor and the former Global Head of Digital Marketing at Slack. Before that, she led growth for Google Store &...
🤔 How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) 📈
21 May 2020
Contributed by Lukas
Our guest today is Nadav Ashkenazy, General Manager at Supersonic Studios. Supersonic Studios is a subsidiary company of ironSource, and has had 5 gam...
😺 Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) 🎨
19 May 2020
Contributed by Lukas
"There are as many ways to test creatives as there are to skin cats." - old jungle saying.Today, we’ll look at two different, and equally ...
📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸
14 May 2020
Contributed by Lukas
Our guest today is Jorge Canga, CMO at eGoGames, and Founder at Kaizen Internet. In today’s episode, we dive into an aspect of mobile growth that se...
🗄️100+ page documents, source code printouts and more: how to crack international expansion - with Josh Burns(founder at DigitalDevConnect) ✈️
12 May 2020
Contributed by Lukas
Our guest today is Josh Burns, founder of DigitalDevConnect. Josh founded DigitalDevConnect to partner with game developers, game publishers, and serv...
🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖
06 May 2020
Contributed by Lukas
Our guest today is Beth Gilmore, is a marketing consultant and founder at The New Department. Beth has an incredible wealth of experience in the progr...
🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄
04 May 2020
Contributed by Lukas
Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on ...
3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀
30 Apr 2020
Contributed by Lukas
Our guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on ...
⚡How to capitalize on the native ad opportunity - with Bozo Jankovic (Business Development Manager at GameBiz) 🎮
28 Apr 2020
Contributed by Lukas
Our guest today is Bozo Jankovic, Business Development Manager at GameBiz, a boutique consultancy firm for games.Bozo works with F2P game developers, ...
🌪Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special🎬
23 Apr 2020
Contributed by Lukas
Welcome to the second episode of the Mobile Dev Memo Academy preview series.Our guest today is Eric Seufert. Eric is the founder of Heracles and Mobil...
🤔The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special🚀
21 Apr 2020
Contributed by Lukas
Welcome to the first episode of the Mobile Dev Memo Academy preview series.Our guest today is Thomas Petit. Thomas is an independent mobile growth con...
👏🏽How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) 👯♂️
15 Apr 2020
Contributed by Lukas
Our guest today is Alice Guillaume. Alice is the Senior Director of Marketing at AppLovin where she heads up AppLovin’s in-house creative studio, Sp...
😫Mini-episode -> "WTF does 'fix the product' mean?" - our 6 question checklist to assess UA readiness🔨
10 Apr 2020
Contributed by Lukas
When we talk to people about advice that is unhelpful or frustrating to them, something that frequently comes up is ‘fix the product’ - or ‘buil...
😷Inflection: breakout growth in the midst of the Coronavirus crisis - with Selcuk Atli(CEO) and Harsh Kher(Growth & Analytics) at Bunch Live🤑
06 Apr 2020
Contributed by Lukas
Today we have a very topical and very insightful episode for you guys. We answer the question- What's it like to be on the inside of an app that ...
🥇How to win with user onboarding - with Samuel Hulick (Founder at UserOnboard)🚀
01 Apr 2020
Contributed by Lukas
Our guest today is Samuel Hulick, user onboarding consultant and founder at UserOnboard. I’ve wanted to interview Samuel for a long long time. I’v...
😳Mini-episode -> "Welp! I don't see my Google UAC installs in my MMP."🕶
27 Mar 2020
Contributed by Lukas
Today’s episode is a mini-episode - and it punctuates our regular weekly programming of interviews, which will continue next Wednesday.These mini-ep...
🎮How to build genre-defining gaming studios - with Michail ‘Mishka’ Katkoff (Head of Studio at Rovio, Founder at Deconstructor of Fun)🌈
24 Mar 2020
Contributed by Lukas
Our guest today is Michail ‘Mishka’ Katkoff, the Head of Studio at Rovio. Mishka has worked on hit games at Zynga, Supercell, Digital Chocolate an...
🚀4000%+ engagement lift from early tests - the superpowers of in-app messaging - with Andy Carvell(Co-Founder at Phiture)😎
18 Mar 2020
Contributed by Lukas
Our guest today on the Mobile User Acquisition Show is Andy Carvell, the co-founder and partner at the Berlin based mobile growth consultancy Phiture....
📶How to supercharge your retargeting ads with automated personalization - with Lomit Patel (VP of Growth at IMVU)🏃🏽♂️
11 Mar 2020
Contributed by Lukas
Our guest today is Lomit Patel, VP of growth at IMVU. Prior to IMVU, Lomit managed growth at many early stage startups including Roku which had an IPO...
📖Learnings from 200+ app store conversion tests - with Sharath Kowligi (Head of Ad Monetization at GameHouse)🕹
04 Mar 2020
Contributed by Lukas
Our guest today is Sharath Kowligi, the director of Ad Monetization at GameHouse and advisor to Rocketship HQ. Sharath works on improving monetization...
🤩100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business & Marketing at Dirtybit)👀
25 Feb 2020
Contributed by Lukas
My guest today is Anette Staloy, the VP of Business & Marketing at Dirtybit, the Norwegian studio behind the successful Fun Run titles for mobile ...
🙆🏾♂️Why you need to protect your brand in a relentlessly performance focused world - with Adam Hadi(VP of Marketing at Current)🌎
18 Feb 2020
Contributed by Lukas
My guest today is Adam Hadi, the VP of Marketing at the mobile bank Current. Adam began his career as an economist at the Bureau of Labor Statistics a...
🗝How to unlock scale outside the duopoly - with Misha Syrotiuk(Head of Ad Networks & Programmatic for UA at Huuuge Games)⛓
28 Jan 2020
Contributed by Lukas
Often the duopoly of Facebook & Google just don't suffice to meet all your UA needs. Sometimes you need to hit scale that’s far bigger than...
⛔️Why bidding isn't everything -> the (simple) math behind winning ad auctions🏆
28 Jan 2020
Contributed by Lukas
One element of Facebook ads that can come across as monolithic or opaque is bidding - at the outset, it can appear simplistic - you either increase bi...
⌛️Budgeting for the #win - how to set budgets for your campaigns & ad sets 💵
15 Jan 2020
Contributed by Lukas
Today I’m going to talk about how to set ad set level budgets - and how to distribute your overall budgets across all your ad sets. This is a commo...
🤲🏽How to save $3mm in marketing budgets through App Store Optimization(with George Natsvlishvili, Head of Organic Growth at Glovo)🌟
03 Jan 2020
Contributed by Lukas
My guest today is Georgy Natsvlishvili, Head of Organic Growth at Glovo. I’m very excited to have Georgy because he & his team take a very very ...
👌🏽The Q1 opportunity: 3 factors that can unlock growth📈
18 Dec 2019
Contributed by Lukas
Competitive challenges in Q4 are well known and much spoken about - often with some trepidation about being priced out by big brands that escalate spe...
🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑
12 Dec 2019
Contributed by Lukas
One of the key challenges with app store keyword optimization activity is that it isn’t easily measurable or quantifiable. In this video we talk abo...
👣What not to track while measuring the impact of app store optimization(ASO)⚡️
12 Dec 2019
Contributed by Lukas
Because there's no direct way to measure or quantify your app store optimization efforts, it can be easy to rely on keyword rankings as a measure...
🔎How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)📱
12 Dec 2019
Contributed by Lukas
Creative tests on Facebook can be challenging to execute - especially since there is no clear official documentation around this. We explain here how ...
🙌🏽How to get your app featured on the Apple iTunes store - with Steve P. Young (Founder & CEO at AppMasters) 🏆
06 Dec 2019
Contributed by Lukas
My guest today is Steve P. Young. Steve is the founder and CEO of AppMasters. Steve is one of the best known experts on ASO in the world today - and h...
🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽♂️
28 Nov 2019
Contributed by Lukas
My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on U...
🤝How to hire superstar growth leaders - with Anish Shah (CEO at Bring Ruckus)⭐️
20 Nov 2019
Contributed by Lukas
This episode features Anish Shah, CEO of Bring Ruckus, a firm focused on attracting, vetting and recruiting the best talent in growth - that includes ...
💭How to model out an app's DAU - with Eric Seufert(Founder at Heracles, Quantmar & MobileDevMemo)👥
13 Nov 2019
Contributed by Lukas
This episode features Eric Seufert, founder at Heracles, founder at QuantMar, and founder at MobileDevMemo.com . Eric is perhaps one of the smartest p...
💫How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)⬆️
04 Nov 2019
Contributed by Lukas
What do you do when your app's redesign provokes a massive user backlash - and your rating drops from 4.5 to 2.3? Mirela Cialai (Director of Mobi...
🙅🏻♀️3 reasons why we don't use Facebook's split test functionality🌗
31 Oct 2019
Contributed by Lukas
Facebook's split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you ascertain which ads perfor...
⚠️Why we don't run Google UAC on smaller mobile user acquisition budgets👌🏽
29 Oct 2019
Contributed by Lukas
One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC can take significant budgets to ...
👩🏻💻How to structure your first Facebook ad account if you're an indie developer with limited budgets💰
16 Oct 2019
Contributed by Lukas
If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? This episode walks you th...
😯How mobile attribution differs from web attribution🤖
14 Oct 2019
Contributed by Lukas
Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective.Check out the full transcri...
🤙🏽The non-obvious benefits of icon changes🔄
14 Oct 2019
Contributed by Lukas
You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly.Do these really help or...
✨Presenting the Mobile User Acquisition Show💫
14 Oct 2019
Contributed by Lukas
I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisiti...