In this episode recorded live at HITEC, we sit down with Estella Hale from Zucchetti North America to talk all things innovation, automation, and integration in hotel tech. With more than 15 years of HITEC experience under her belt, Estella shares insider insights into how Zucchetti is reshaping the hospitality tech landscape in North America.In this episode, we cover:How Zucchetti brings European tech excellence to North American hotelsHow generative AI is being used for translations, chatbots, and impactful visualsThe industry's ongoing challenge with tech integration—and how Zucchetti addresses itWhy integration should go beyond the “minimum common denominator"Creating data lakes to improve revenue decisions and future-proof hotel operationsWatch the FULL EPISODE on YouTube: https://youtu.be/h2ORBFn6oI0 This episode is sponsored by Zucchetti North America: https://www.zucchetti.com/Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Estella on LinkedIn: https://www.linkedin.com/in/estellahale/Zucchetti North America: https://www.zucchetti.com/For full show notes head to: https://themodernhotelier.com/episode/175Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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