Are you ready to learn about the art of hospitality design with Longitude Branding? Jeremy Wells is an independent hotelier, brand strategist, investor, and author who believes that true hospitality, thoughtfully-crafted experiences, and humble attitudes can change the world. In this episode, we talk about his journey from creative director and designer to independent hotelier and author. We dive into the importance of branding for hotels, his experience as a newly minted independent hotelier, and what it's like revitalizing a roadside motel into a modern independent hotel. In this episode, you'll learn:How branding and design touches every aspect of hospitalityJeremy's advice for aspiring independent hoteliersWhy Jeremy wrote two books about the hospitality industryThe importance of leaning into your expertise and surrounding yourself with others to fill in the gaps.Links:Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media: https://makemore.media/This Episode is Sponsored by Longitude: https://longitudedesign.com/Jeremy on LinkedIn: https://www.linkedin.com/in/wellsjeremy/The Ozarker Lodge: https://www.theozarkerlodge.com/ Flyover: https://www.flyoverdevelopments.com/For full show notes head to: https://themodernhotelier.com/episode/47Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...

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