Episode 32: Jose Cuervo And The History Of Tequila In Mexico

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Previously titled “Episode 32: Agave Nation: How Tequila Explains Modern Mexico” — renamed by the publisher on Sep 10, 2026

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Recorded13 Aug 2026

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Show notes

On today’s podcast we’re talking about Mexico’s tequila industry, a booming sector that is centered in the state of Jalisco. Tequila exports tallied to over three and a half billion dollars in 2025. Tequila is traditionally made by chopping down spiky agave plants, roasting the plants’ heavy cores, mashing the sweet-smelling pumpkin orange pulp for fermentation and distillation. It is now one of Mexico’s most iconic products. On today’s podcast host Nathaniel Parish Flannery speaks to Ted Genoways, the author of the new book Tequila Wars: Jose Cuervo And The Bloody Struggle For Mexico’s Spirit.

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