The secret to scaling your business with Brittany Driscoll, former VP of Marketing at Drybar

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Previously titled “130: Why investing in your team is the secret to scale with Brittany Driscoll, CEO & Co-Founder of Squeeze” — renamed by the publisher on Aug 4, 2026

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Recorded23 Jul 2024

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It's not everyday you get to interview someone who has inspired so much of your work, it so exciting to bring Brittany Driscoll, CEO and Co-Founder of Squeeze massage franchise onto the show. When it comes to building great teams and scaling businesses, no one does it better than Brit; and in the episode she shares insights in how she helped grow Drybar from $30M to $100M, why investing in your team unlocks their full potential, and the power of clear systems and processes to help businesses scale. Check out Squeeze at: https://www.squeezemassage.com/About Brit:Brittany Driscoll is the Co-Founder and Chief Executive Officer of Squeeze, a way better massage experience from the founders of Drybar. With nearly 100 locations in development, Brittany is spearheading the rapid, nationwide growth of the brand by empowering other entrepreneurs to own and operate their own Squeeze locations through franchising. She also Co-Founded and leads The Feel-Good Company, a service agency supporting a collective of wellness brands dedicated to bettering the mind, body, and soul for good; and serves as Chairwoman of the Board for Okay Humans, a new talk therapy concept and Brightside, a brighter take on infrared yoga and saunas. Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M, and prior to that Brittany spent over a decade in marketing and advertising. As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has astrong passion for supporting other women in business and has become a thought-leader in her community. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to transform our communities for good.--WORK WITH LIA:How many times have you thought "I wish this whole managing people thing was a little easier" or better yet - "tell me what to do to be a better manager and I'll do it"?I've got you covered ;) Head to liagarvin.com/actiontracker for my list of 10 things you can do each week to get better results from your team and make your job easier. Book your Scale-up strategy call to dive into where you're getting stuck with your team and learn more about how we can work together: calendly.com/liagarvin/scaleup-strategy CONNECT WITH LIA:Website: https://www.liagarvin.com/Linkedin: https://www.linkedin.com/in/liagarvin/Instagram: https://www.instagram.com/lia.garvin/Music by: https://www.instagram.com/isaacy8s/Looking for support for yourself of your team? I've got you covered.Explore manager training, leaders keynotes & offsites, and 1:1 advisory, or my 90-Day-COO program for business owners who want simple systems that actually work. I help teams build clarity, accountability, and momentum through practical tools and research-backed strategies that make managing easier. Get all the details at: www.liagarvin.comor reach out at [email protected]

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