In this episode of The Brad Jensen Show, I sit down with Javier Lucas Coles—entrepreneur, father, author, and powerful leader—for a deep conversation about what masculinity actually means. We unpack why masculinity feels like it's under attack today, but probably not for the reasons you might think. Lucas breaks down the difference between healthy, grounded masculinity and the loud, aggressive, macho bullshit that often gets mistaken for it. True masculine leadership isn't about control or dominance. It's about being calm, collected, capable, and powerful. It's about taking responsibility, creating safety, and leading from the front—especially inside your own home. We dive into what it means for men to tap into their divine masculine, how fathers can show up more intentionally for their families, and why leadership starts with how you live when nobody is watching. While this conversation is geared heavily toward men, I think women will get just as much value from hearing Lucas explain these concepts. And this is only part one—we'll be coming back for a second conversation geared more toward the feminine perspective. If you're a man who wants to become a better leader, father, husband, entrepreneur, or simply a more grounded version of yourself, this conversation will challenge you to take a hard look at how you're showing up. Key Nutrition Links: Work With a Nutrition Coach - Schedule A Consultation Nutrition Coaching - www.keynutrition.com Partner Links: Try Thrive Lab Free For One Month - Start Here Order Supplements From Transform - Shop Here Order Supplements From Cured Nutrition - Shop Here Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here Be Featured on the Show: Apply to be a live calller guest on the show - Submit Application Here Submit Q&A Questions to be read live on the show - Submit Here Free Guides: Eating Out Guide - Get The Guide High-Protein Fast Food Orders - Get the Guide Macro Food Options Guide - Get The Guide Join Us On Patreon - Join Here Connect with us on Instagram: Host Brad Jensen – @thesoberbodybuilder Key Nutrition – @keynutritioncoaching

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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