In Episode 30 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Alicia Anderson, former SEO leader at WebMD and Hipcamp, now thriving as a freelance SEO and PhD candidate in Mythological Studies (yes, you read that right).Alicia brings a refreshingly real look into the mental load of SEO careers, how burnout shaped her journey, and why education—not just execution—is what actually moves the needle in organizations.You’ll hear: • Why Alicia left the corporate grind to freelance and pursue a PhD in myths• Her full-circle SEO journey—from copywriting content mills to building international SEO at WebMD• The hidden psychology of Google's algorithm and why UX ≠ SEO (not yet)• How page speed became the hill she died on—and how she teaches clients to care• Hilarious SEO metaphors that actually work: sibling rivalry, postal forms, and more• Her playbook for building stakeholder trust through tailored SEO education• The ethical debate around teaching, knowledge sharing, and the future of training junior SEOs• Why the best SEOs aren't just strategists—they're translators, coaches, and culture shapers🔔 Subscribe for more interviews with the voices who aren’t just doing SEO—but shaping how the industry learns, grows, and evolves. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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