On this episode of the Page 2 Podcast, we're joined by ecommerce SEO specialist and founder of Marketing Syrup, Kristina Azarenko. Kristina shares her fascinating journey from Belarus to Canada, transitioning from debt collection to SEO, and ultimately launching her own successful business. We dive into her love for ecommerce SEO, managing technical challenges, and why she believes planning and clear documentation are key to SEO success. Kristina also talks about her popular "45-Day SEO Challenge" course, the power of personal branding, and shares insightful tips for holiday SEO strategy.🥞 In this episode:• Kristina's transition from linguistics and debt collection to SEO• The launch and evolution of Marketing Syrup• Why ecommerce SEO is uniquely rewarding and challenging• Strategies to handle complex faceted navigation in ecommerce• Essential holiday-season SEO tips, including evergreen landing pages• Structured data strategies to boost ecommerce visibility• How planning, structure, and documentation drive SEO success• Advice for overcoming SEO imposter syndrome and finding your niche• Insights from Kristina’s popular "45-Day SEO Challenge" courseThis episode is packed with actionable advice to level up your ecommerce SEO game—whether you're an industry veteran or just starting out.👉 Subscribe for more ecommerce SEO strategies! Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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