In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story.We discuss:Transitioning from copywriting to SEO strategyWhy SEO still feels like an afterthought in many marketing orgsHow to measure and report non-branded SEO impactOvercoming impostor syndrome as an SEOWhat “performance-based SEO pricing” looks like in the real worldCalling out toxic behavior at conferences and on SEO TwitterThe need for inclusion, equality, and accountability in digital marketing💡 Whether you're new to SEO, managing clients, or reflecting on the culture of this industry—this episode pulls no punches and goes deep. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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