In Episode 39 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk with Carolyn Lyden, President and Lead SEO at Search Hermit, about her unconventional path from English major to data-driven marketer. Carolyn shares how copywriting led her into SEO, why it’s easier to train a writer in SEO than the reverse, and how her passion for helping small and women-owned businesses sparked the launch of her consultancy.🧩 Inside this episode: • How Carolyn evolved from AIM-obsessed kid to professional copywriter to SEO strategist• What it’s really like doing SEO for niche industries (including funeral homes)• Why local SEO deserves more love—and how small businesses can succeed with it• Working at CallRail and what it taught her about real marketing attribution• The constant challenge of educating clients about SEO value and expectations• Helping women-owned businesses rise in visibility without VC backing• What it’s like launching a solo consultancy—and learning on the fly• The power of saying “this isn’t working”—and pivoting your career with purpose• Why women need to be seen, heard, and respected in SEO—and how we can all do betterWhether you’re growing a freelance business, working with local clients, or striving to make SEO more inclusive, this episode brings a refreshingly honest, grounded perspective on what real success looks like.🔔 Subscribe for weekly interviews with the voices shaping SEO from the inside out. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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