In Episode 40 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth, the fiery and fearless founder of Directive, a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEO—and why the best practitioners don’t just master keywords, but also speak fluent business.🔥 Inside this episode: • Garrett’s unusual journey from college soccer captain to Fiverr all-star to SEO CEO• The founding and scaling of Directive—vision, values, and velocity• Why seos need to ditch the vanity metrics and focus on discoverability• A breakdown of the "brand over website" philosophy for modern search• How to talk to executives and align SEO to business goals• The role of soft skills, leadership, and humility in agency growth• Behind the scenes of difficult conversations, layoffs, and protecting culture• SEO speaker hot takes—what makes a good one, and why fluff kills trust• The power of education: why Directive Institute was built for everyoneGarrett delivers one of the most insightful, candid, and passionate conversations of the season—this one’s for the builders, the truth-tellers, and the SEOs who care about more than just the SERP.🔔 Subscribe for more raw, real conversations with the people shaping the SEO and digital marketing world. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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