In Episode 29 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Kelly Stanze, SEO Specialist at Hallmark, for a timely deep dive into seasonal SEO, career pivots, mental health, and what it’s really like optimizing for the holidays at a brand known for owning the season.Kelly shares how she went from social media to SEO, rebounded from an early layoff, and found her stride working in-house at Hallmark—while juggling agency experience, freelance side gigs, and the joys of raising a toddler (with 26 pets!).🎯 What you’ll hear: • How getting laid off led Kelly to discover SEO• The difference between agency and in-house SEO culture• Why building evergreen holiday content matters more than ever• A full breakdown of SEO for Q4: planning, content timing, and code freeze prep• What it’s like launching Christmas content in March• The “poop” side of retail SEO and stocking stuffers gone wild• SEO horror stories: disallowed robots.txt, site crashes, firewall fails• A reality check on burnout, motherhood, boundaries, and real work-life integration• The underrated power of empathy, collaboration, and building trust across teams Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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