https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like ChatGPT. They dive into how SEO teams are adapting to rapid AI advancements, why foundational SEO still matters more than ever, and what’s actually working (and not working) when it comes to ranking in both traditional search and LLMs. Plus, Lily reveals how she uses tools like Claude, Gemini, and ChatGPT to build workflows, analyze data, and stay ahead of algorithm updates. If you’re a marketer, SEO, or business owner trying to navigate the chaos of AI search, this episode is packed with practical strategies and future-proof insights you can’t afford to miss. 🔍 In This Episode • 🤖 Why AI search (AEO & GEO) is reshaping SEO strategy • 📈 How E-E-A-T still drives long-term success in AI and Google • 🧠 The real relationship between Google rankings and ChatGPT visibility • ⚠️ Risky AI SEO tactics that could get your site penalized • 🛠️ How Lily Ray uses Claude, Gemini & AI tools for SEO workflows • 🔎 The truth about algorithm updates and how to recover from traffic drops • 📊 Measuring success in AI search when attribution is broken • 🌐 Why controlling your brand narrative on your website is critical • 🚀 The future of SEO teams, roles, and AI-driven workflows This episode breaks down exactly how to adapt your SEO strategy for the AI-first search landscape. 👉 Subscribe for more expert insights on SEO, AI, and digital marketing every week! 💬 Drop a comment: Are you focusing more on Google SEO or AI search (ChatGPT, Gemini, etc.) right now? 🛠️ Tools & Resources Mentioned • Lily Ray on LinkedIn → https://www.linkedin.com/in/lily-ray-44755615 • Lily Ray's Substack (you should subscribe!) → https://lilyraynyc.substack.com/ Lily Ray's new consultancy algorythmic → https://algorythmic.co/ • Google Discover Algorithm Update → https://developers.google.com/search/blog/2026/02/discover-core-update • What Does it Take to Rank in Google Discover → https://www.amsive.com/insights/seo/what-does-it-take-to-rank-in-google-discover/ • Answer Engine Optimization Guide → https://www.amsive.com/insights/seo/answer-engine-optimization-aeo-evolving-your-seo-strategy-in-the-age-of-ai-search/ • Google's Crack Down on Self-Promotional Listicles → https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on • Lily Ray's Page 2 Podcast Episode 46 → https://page2pod.com/episodes/46-lily-ray • Lily Ray's Affiliate Summit West presentation → https://www.slideshare.net/slideshow/affiliate-summit-west-lily-ray-keynote-2026/286005569 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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