In Episode 4 of The Page 2 Podcast, host Jacob Stoops interviews Maggie Barr, Director of Content Strategy at AmTrust Financial and former agency SEO turned in-house leader. Maggie shares her personal evolution from a journalism major at Syracuse to running content strategy for one of the largest names in commercial insurance—while balancing motherhood, mentorship, and some seriously tough lessons.📚 In this episode: • Why Maggie left journalism behind and found her voice in SEO• How she overcame silos to evolve from "just a writer" to full-on strategist• What it’s really like managing content across multiple brands at scale• How working with call centers sparked unexpected SEO opportunities• The one resource center that delivered traffic, rankings—and real revenue• Her firsthand experience with non-competes, layoffs, and career detours• The power of mentorship, and what it means to lead with empathy• Her thoughts on women in SEO, family-friendly leadership, and creating sustainable work culturesThis is a must-listen for anyone navigating SEO careers, content teams, in-house transitions, or trying to find their place in a fast-changing industry. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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