https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward . Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.🔍 In this episode:• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO• The concept of “relevance engineering” and why SEO needs to evolve• Why impressions and brand awareness are becoming core SEO KPIs• Google's “query fan out” technique and how it reshapes keyword research• Why rank tracking is dead and new metrics like visibility and citations matter more• The case for treating search as a branding channel, not just a performance one• The future of Google Search Console and what it’s still missing• The gap between current SEO tools and what practitioners actually need• How AI mode, reasoning, and semantic triples influence optimization• Mike’s prediction: in 12 months, the default Google experience will be AI-firstMike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.🎧 Listen & Subscribe:Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.📎 Mentioned Links & Resources:• iPullRank – Mike King’s SEO and content strategy agency• Profound – Mike's next-gen SEO platform built for the AI era• The Future of Search: A Recap Discussion of Google I/O• Relevance Engineering Framework – Deep dive into Mike’s technical methodology• Mike King on LinkedIn• Mike King on X / Twitter Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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