In Episode 6 of The Page 2 Podcast, host Jacob Stoops speaks with Nik Ranger, a Melbourne-based SEO specialist, violinist, and team leader at Webfirm. From professional musician and civil engineer to high-performing SEO, Nik shares a fascinating journey filled with curiosity, late-night problem-solving, and a passion for getting technical work right.🧠 In this episode: • How Nik went from teaching music in Cambodia to technical SEO• Leading SEO for major brands like iSelect and Simmons Group• The power of curiosity—and why it’s her biggest driver• Why developers and SEOs need mutual trust and communication• How she scaled results for a low-budget client by 348%• Hreflang gone wrong and the myth of duplicate language SEO• Learning the hard way: manually pasting 30,000 meta tags• How internal linking and site architecture became her SEO superpowers• The mental health toll of doing it all—and how she finds balance with music, art, and night owl creativityThis is a bold, honest, and inspiring episode that highlights both the science and soul of SEO. Whether you're hands-on with structured data or leading a team of strategists, Nik brings equal parts experience, empathy, and insight. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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