In Episode 3 of The Page 2 Podcast, host Jacob Stoops talks with Sal Surra, Senior SEO Strategist at Angie's List, about a career that spans from hand-coding HTML in the ‘90s to optimizing one of the largest platforms on the web today. Sal shares how he broke into the industry before SEO was even a term—and how he's kept up with the changes over decades.💡 In this episode:Building websites in Notepad in 1995Learning SEO before Google even existedWhat it’s like optimizing SEO at an enterprise scaleHow Sal helped build a site speed QA system into Angi's dev cycleThe real story of a noindex disaster and how he survived itWhy duplicate content isn’t always a problem (especially in local)Dealing with client expectations, dev roadmaps, and agency politicsWorking in SEO while staying grounded, humble, and hungry to learnHis experiences with Family Feud, cosplay at Star Wars Celebration, and getting recruited over In-N-Out Burger 🍔This is a wild, heartfelt, and insightful episode from someone who’s seen it all. If you’re deep into SEO—or just getting started—you’ll find plenty to laugh at, learn from, and reflect on. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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