In Episode 35 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Sarah McDowell, SEO Specialist at Likemind Media and co-host of the SEO SAS Podcast. From the dance studio to agency link building, from founding a solo business to launching one of the few female-led SEO podcasts, Sarah’s journey is anything but conventional—and it’s full of wisdom.This episode covers: • How Sarah broke into SEO from a background in dance• Her path across agencies, in-house roles, and eventually entrepreneurship• The reality of running your own agency—and what brought her back to team life• Creative link-building ideas, PR campaigns, and modern internal linking strategy• Why client psychology and communication is often the real SEO challenge• Her advice for hiring, interviewing, and spotting true SEO talent• Launching the SEO SAS Podcast: niche gaps, audience building, and keeping it fun• Making SEO more accessible, educational, and less boring (spoiler: she’s succeeding)Sarah brings humor, insight, and a ton of transparency around what it takes to thrive in SEO, manage client expectations, and show up authentically—whether on calls or behind the mic.🔔 Subscribe for more unfiltered conversations with the people redefining SEO with every link, line of code, and line of dialogue. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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