In this milestone 50th episode of the Page 2 Podcast and the Season 2 finale, we’re joined by Dan Leibson, VP of Search at Local SEO Guide. Dan opens up about his path from early internet bulletin boards and a political science background to leading SEO strategy for major brands. Beyond SEO, Dan shares his love for gardening, his goal to retire by 45, and the challenges of growing an agency from two to fifteen people. We also dive deep into scaling local SEO, building team infrastructure, avoiding automation pitfalls, and what really moves the needle in local rankings.🌿 In this episode:• Dan’s early online roots and accidental pivot into SEO• His love of gardening, sustainability, and green startup advising• Building an SEO agency from scratch—team structure, hiring, and remote culture• How Local SEO Guide grew its tech infrastructure and automation strategy• The myth of citation consistency and why scale trumps “owning” listings• Challenges with platforms like Yext, subdomain vs. subfolder debates, and GMB API management• Google’s free shopping listings and the evolving SEO vs. paid media dynamic• Why local SEO is more than just GMB—it’s about landing pages, IA, and user intent• The impact of review content and how Google is mining sentiment• Dan’s take on “SEO bullets,” burrito ranking factors, and what really moves the needleWhether you're in-house, agency-side, or thinking about your own SEO shop—this episode wraps the season with equal parts insight, strategy, and real talk.🔔 Subscribe for more deep-dive SEO interviews from industry thought-leaders Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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