https://page2pod.com - Why social and video now decide whether your brand makes it into AI Overviews — and why your own website is the last place to optimize.Cindy Krum, founder and CEO of MobileMoxie, argues that video has moved from a digital marketing must to an SEO must. Her case: LLMs are consensus machines. They don't care that your site says you're the best at something — they're aggregating what social, reviews, publishers, creators, and video say about you. If the web can't agree on what your brand is for, you haven't done the work.She also walks through why a long-form video with real chapters behaves like a set of separate blog posts, each section eligible to answer a different question, and why short-form vertical video still matters for discovery even though it isn't showing up in AI Overviews yet. Plus: entity-first indexing, query fan-out, People Also Ask as the testing ground for AI Overview inclusion, and where Google Discover, Merchant Center, and TikTok Shop collide.🎥 In This Episode - Why Google keeps pulling YouTube into AI Overviews - Do engagement metrics matter for getting cited by AI? - Scripting video so the transcript contains the actual search phrase - Turning your help center and FAQ pages into video answers - Where vertical video ranks today — and where it doesn't - What should a video chapter structure actually look like? - Entity-first indexing, MUM, and query fan-out, explained plainly - Building an entity plus its modifiers into an AEO prompt set - Who owns SEO when discovery happens on social and RedditIf search has become a journey that moves across platforms, this is a practical map of where to spend your effort first.Subscribe for weekly conversations with the practitioners shaping SEO, AEO, and GEO.Drop a comment: at your company, who actually owns social video — the SEO team or the social team? And has that changed in the last year?Find Cindy Krum✅ MobileMoxie → https://mobilemoxie.com✅ Cindy on X → https://x.com/suzzicks✅ Cindy on LinkedIn → https://www.linkedin.com/in/cindykrum####Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/✅ Page 2 Podcast on Instagram → https://www.instagram.com/page2pod✅ Page 2 Podcast on Tiktok → https://www.tiktok.com/@jonleeclarkFollow Jon Clark✅ Jon Clark Official Site → https://jonclark.co✅ Jon Clark on Twitter → https://x.com/jonlclark✅ Jon Clark on Linkedin → https://www.linkedin.com/in/jonlclarkChapters0:00 Search Beyond the Website2:16 Cindy Krum and MobileMoxie5:51 Why Google Cares About Video8:49 How Social Drives Brand-First Search11:47 Scripting Video for Keywords13:56 Turning Support Content Into Video15:42 Vertical Video and AI Overviews17:40 How Should You Structure Chapters?20:12 Sponsor: Moving Traffic Media20:56 AEO as a Branding Channel24:15 Journeys, Micro-Moments, and MUM26:53 Entity-First Indexing Explained31:44 People Also Ask as Query Fan-Out33:53 Merchant Center, Discover, TikTok Shop38:45 Where to Focus for AI Overviews40:02 Who Owns SEO Now?44:14 Rapid Fire and Career Advice🛠️ Tools & Resources Mentioned - OtterlyAI (Thomas Peham, previous episode) → https://www.youtube.com/watch?v=hJsQ2qJho-M - All About Fraggles → https://moz.com/blog/fraggles - Google MUM (Multitask Unified Model) → https://www.youtube.com/watch?v=DQDRL8MwVj0 - See Cindy at the Amaze Conference → https://amazeconference.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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