The Persuaders Marketing Radio Show & Podcast

Charities Marketing

19 Oct 2024

Contributed by Lukas

  With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter David O'Sullivan was joined by the he...

The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.

12 Oct 2024

Contributed by Lukas

One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchil...

Building soft skills by using podcasts as part of learning strategy

11 Nov 2023

Contributed by Lukas

Interview with founder of SkillDing, Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills traini...

Content-led marketing: World Media Group report

23 Nov 2022

Contributed by Lukas

Interview with Belinda Barker, Chief Executive of World Media Group who was speaking at the launch of their report What's Next for Content-Led Market...

Retail Media Trends

29 Oct 2022

Contributed by Lukas

A fantastic discussion on #retailmedia on last week's show with Colin Lewis who is the leading writer on this topic, and has recently penned the ...

Dublin Tech Summit 2022 #DTS2022

29 Jul 2022

Contributed by Lukas

Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin. Although the event had continued in a v...

Hospitality Market Post-Covid

30 Jan 2022

Contributed by Lukas

An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of  Horwarth HTL, John Fareed. Both men were vi...

Experiential Marketing: AR and outdoor light shows

08 Jan 2022

Contributed by Lukas

In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new...

2021 Immersive Technology Review

30 Dec 2021

Contributed by Lukas

On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3...

Christmas Adverts 2021

20 Dec 2021

Contributed by Lukas

Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodyc...

Guinness Christmas Advert : the story

27 Nov 2021

Contributed by Lukas

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003....

Kay Mc Carthy MCCP --- post Covid consumer sentiment and behaviour

11 Sep 2021

Contributed by Lukas

In this podcast we are rejoined by Kay Mc Carthy from planning agency MCCP to discuss the impact that the Covid crisis has had on consumer sentiment. ...

TikTok Marketing: Reaching a Youth Audience

29 Jun 2021

Contributed by Lukas

On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a ca...

Sustainable Marketing - How to Drive Profits with Purpose

04 Jun 2021

Contributed by Lukas

On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. ...

Responsible Innovation

31 May 2021

Contributed by Lukas

On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of...

Cornershop - Retail Innovation Showcase Space

22 May 2021

Contributed by Lukas

On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The...

Start-up Marketing Case -studies : Cookie Dó & ZEUS Scooters

15 May 2021

Contributed by Lukas

In this edition of the show, we have as interviewees: Damian Young, founder and CEO of ZEUS Scooters - an Irish company deploying the World's FIRST 3-...

Content Marketing Strategies

07 May 2021

Contributed by Lukas

In this episode a feature interview with Alison Tyrrell.    Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Conten...

Ecommerce Strategy Tips

30 Apr 2021

Contributed by Lukas

In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand i...

Risk-taking in Advertising

26 Apr 2021

Contributed by Lukas

In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared t...

CX and Marketing: The CXi Report

21 Apr 2021

Contributed by Lukas

The CXi Report is published annually by The CX Company which is based in Dublin. It is based on an annual survey which is carried out on behalf of the...

Irish Start-up Conference 2021: Preview

19 Apr 2021

Contributed by Lukas

In this episode an interview with Jennifer Condon and Adam Fulham, founders of The Irish Start-up Conference, taking place online on Tuesday 27th Apri...

The Indie List - developing a newtork of freelance marketing talent

10 Apr 2021

Contributed by Lukas

In this edition, we talk the co-founders of The Indie List, Una Herlihy and Peter Mc Partlin. The Indie List promises to bring together the best strat...

Content Led Marketing & Building Marketing Leadership

06 Apr 2021

Contributed by Lukas

In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and su...

Selling on Amazon & Digital Advertising Trends

30 Mar 2021

Contributed by Lukas

In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed t...

Semiotics and Marketing

19 Mar 2021

Contributed by Lukas

In this episode of The Persuaders, a feature interview with Dr. Alex Gordon, founder of Sign Salad, an agency specialising in semiotic analysis. Alex ...

Storytelling in brands

19 Mar 2021

Contributed by Lukas

In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marke...

Run With Foxes: Paul Dervan

06 Feb 2021

Contributed by Lukas

In this episode of the show, an extended interview with Paul Dervan, author of Run With Foxes - must-read collection of real-life stories, revealing t...

Guaranteed Irish

01 Nov 2020

Contributed by Lukas

Interview with Brid O'Connell, CEO, Guaranteed Irish about the launch of Guaranteed Irish Gifts to encourage more Irish consumers to shop local.

Vibe Marketing

05 Sep 2016

Contributed by Lukas

Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic

Phocuswright Europe 2016

19 May 2016

Contributed by Lukas

A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogu...

Instagram Marketing Tips

19 Apr 2016

Contributed by Lukas

In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing too...

Phocuswrite Europe 2016 Preview

12 Apr 2016

Contributed by Lukas

In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled ...

ARVR Innovate Preview: Podcast 2

06 Apr 2016

Contributed by Lukas

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsl...

ARVR Innovate Conference 2016 Preview 1

05 Apr 2016

Contributed by Lukas

In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre. Speaker are Y...

Feature Interview: Colm Grealy; Founder Adforce

20 Mar 2016

Contributed by Lukas

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:...

AAI Toolkit Series: How Traditional Media Embraces New Technology

10 Feb 2016

Contributed by Lukas

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising...

Craft Beer Marketing & CongGregation 2015

27 Nov 2015

Contributed by Lukas

In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin K...

Cinema as an advertising channel

21 Nov 2015

Contributed by Lukas

In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among ...

Websummit 2015 Special Report Podcast

07 Nov 2015

Contributed by Lukas

Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and gener...

Rebranding Case: Gunne Residential becomes Quillsen

02 Nov 2015

Contributed by Lukas

Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design...

Rugby World Cup: Social Conversations Monitoring

19 Oct 2015

Contributed by Lukas

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There ...

Corporate rebranding: The Eir Case-Study

13 Oct 2015

Contributed by Lukas

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m. The change of...

Allianz Business to Arts Awards

11 Oct 2015

Contributed by Lukas

The  Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration...

Aer Lingus Website Redesign

02 Oct 2015

Contributed by Lukas

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new si...

Sponsorship Trends

23 Sep 2015

Contributed by Lukas

This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Spons...

Direct Marketing in Ireland

14 Sep 2015

Contributed by Lukas

In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the...

Rich Media Developments and Case-studies

05 Sep 2015

Contributed by Lukas

In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Gr...

SME Branding Workshop Podcast

29 Aug 2015

Contributed by Lukas

In this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co We explore the branding challenges for a ...

Marketing Research Trends

27 Aug 2015

Contributed by Lukas

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discus...

Disruption in Accommodation Market

15 Aug 2015

Contributed by Lukas

An extended interview with Homestay.com CEO, Alan Clarke dscussing a recently commissioned Phocuswright report on the  Shared Space /Homestay accomod...

Cause Marketing

08 Aug 2015

Contributed by Lukas

In this podcast an extended interview with Finian Murphy from Agility. We discuss the marketing implementations from the recent Same Sex Marriage refe...

Discover Ireland - marketing tourism to domestic markets

06 Aug 2015

Contributed by Lukas

Fionnán Nestor, Domestic Campaigns Manager of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the c...

Sport Marketing

14 Jul 2015

Contributed by Lukas

In this episode guest presenter Adam Baker takes the helm from Alex Gibson with a special edition focusing on Sports Marketing with Patrick Murphy of ...

Anatomy of a Winning Marketing Case-study

24 Jun 2015

Contributed by Lukas

Guest on the show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Ca...

DIT MSc Advertising End of Year Advertising Client Pitch

14 Jun 2015

Contributed by Lukas

In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen.The students recent...

APMC STAR Sales Promotion Awards

12 Jun 2015

Contributed by Lukas

A show deicated to revireing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The an...

Using Tinder in marketing campaign against sex traffing

30 May 2015

Contributed by Lukas

The ICAD Awards are an opportunity for Ireland's creative talent in advertising and design sectors to showcase their best talent. Among the Gold winni...

Marketing technology and Phocuswright Europe review

25 May 2015

Contributed by Lukas

Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocusw...

Travel Marketing : The ClickandGo.com Story

16 May 2015

Contributed by Lukas

In this interview we have an extended discussion with founder of Irish travel company ClickandGo.com which celebrates five years in business this mont...

Phocuswright Europe Conference Special

09 May 2015

Contributed by Lukas

In the run in to the Phocuswright Europe Conference taking place in Dublin from 12-14 May 2015, we have a special edition of the show featuring...  ...

Experiential Marketing: New Agency Guns or Knives

25 Apr 2015

Contributed by Lukas

In this podcast a feature interview with Zara Flynn, who is managing director of new agency Guns or Knives, which is part of the wider Rothco group. ...

Improving Presentation Recall / Augmented Reality Marketing Conference

10 Apr 2015

Contributed by Lukas

In this podcast an extended interview with Ronan Kinahan,  the head of Eyeful Ireland (a sister co. of Vibe Training & Presentations)   With a st...

#TheToughestTrade: Case-study a Content Marketing campaign for AIB Bank

08 Apr 2015

Contributed by Lukas

In station interview with Jimi McGrath, Account Director at Rothco about the AIB documentary #TheToughestTrade - the first documentary produced by Rot...

Video Marketing Special

31 Mar 2015

Contributed by Lukas

In this podcast we take a look at emerging trends in video marketing. In the week when Twitter launched Periscope we became the first Irish radio show...

Direct Marketing Trends

31 Mar 2015

Contributed by Lukas

In this podcast there are interviews from an evening event hosted by the French tourism promotion agency - Atout France. Speakers from Nantes and Norm...

Irish Marketing Awards Preview

12 Mar 2015

Contributed by Lukas

In this podcast guest presenter Dave O'Sullivan from Ignition Integrated Ideas People --- he is joined  by Siobhan O'Connell Marketing Director of B...

Event Marketing Strategies

22 Feb 2015

Contributed by Lukas

In this podcast an extended interview with Kevin Rowe, whose company -KR Events - has become the leader in designing and implementing the Strictly fun...

Social Sharing : Augmented Reality

08 Feb 2015

Contributed by Lukas

This podcast has two interviews. In the run up to the forthcoming European Augmented Reality Marketing Conference on April 29th, we speak to Keith Jo...

Marketing Trends for 2015

26 Jan 2015

Contributed by Lukas

In this podcast there are three interviews: David Glynn tells us about the background and details on the OMiG Digital Summit in Galway. Kathy Troy,...

Start Up Dublin - interview with Niamh Bushnell - Dublin Startup Commissioner

15 Dec 2014

Contributed by Lukas

In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin's first ever Start-up Commissioner. Among the...

Meteor Christmas Unlimited - Case Study in mobile marketing

12 Dec 2014

Contributed by Lukas

In this podcast there are two interviews: Fenella Fay, Head of Marketing Communications Meteor discusses the  Meteor ‘Christmas Unlimited' campaig...

Tech Start-Ups and Marketing : Paul Hayes interviewed

30 Nov 2014

Contributed by Lukas

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul's early career with Havok Games,...

Augmented Reality Special ( Augmented Planet, British Museum, Halo AR )

25 Nov 2014

Contributed by Lukas

A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delega...

Purse Power: Marketing to Women

23 Nov 2014

Contributed by Lukas

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference - Pruse Power - in Dublin on November 25th to addr...

Websummit 2014 Review

08 Nov 2014

Contributed by Lukas

The Dublin Websummit, spearheaded by Paddy Cosgrave,  saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the...

Marketing Technology

06 Oct 2014

Contributed by Lukas

In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland )   and...

OOH Digital Trends

05 Oct 2014

Contributed by Lukas

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.   Among the topics we cover are:   Harp alcohol OOH campaign ...

OOH Media Trends; Property Marketing using Augmented Reality

24 Aug 2014

Contributed by Lukas

In this podcast I interview:   Conrad Jones - Conrad Jones Design and Virtual View App.   Pat Cassidy - Ambient Manager at Outdoor specialists ...

Behavioral Economics: Its Implication for Marketing

16 Aug 2014

Contributed by Lukas

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Directo...

SME Marketing Strategies

16 Aug 2014

Contributed by Lukas

In this podcast two interviews with start-up companies, in very different secotrs, but with common challenges of making an impact in a crowded marketp...

The Rental Car Market: Marketing Strategies

16 Aug 2014

Contributed by Lukas

Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market;...

Innovation and Marketing: Profile interview Shane Mc Gonigle

27 Jun 2014

Contributed by Lukas

This podcast is a profile interview with Shane Mc Gonigle, founder of Winsight  which he founded when he stepped down from the helm at Leo Burnett Ir...

Cannes Lions Report - Kay Mc Carthy, MCCP

23 Jun 2014

Contributed by Lukas

An interview with Kay Mc Carthy, from planning agency, MCCP, who spoke at the Cannes Lions Festival on the topic ' The Death of Planning ' Cannes Lion...

AWE Conference Report

07 Jun 2014

Contributed by Lukas

  In this podcast the first in a number of special reports from the Augmented World Expo 2014 which took place on 28/29 May in Santa Clara Conventio...

Cannes Ad Festival - Irish Speaker on 'Planning is Dead'

23 May 2014

Contributed by Lukas

Kay McCarthy, the founder and CEO of the Dublin-based planning agency MCCP will be flying the flag for Ireland when she delivers a talk at this year...

Brand Repositioning Case Study - Rustlers

20 May 2014

Contributed by Lukas

In this podcast there are three interviews:   Jill Byrne, Business Development Manager at Planning Consultancy MCCP talks about the agency's client...

Virtual Wardrobe Augmented Reality - Von Bismark

11 May 2014

Contributed by Lukas

An extented interview with founder of Von Bismark, Eoghan O'Sullivan. Founded in late 2011 Von Bismark released their first commercial product – the...

GoCar.ie Marketing a Pay-As-You-Go Car Brand

04 May 2014

Contributed by Lukas

In this podcast interview Niall Carson from Go Car describes the company's start -up marketing strategy. Go Car is Ireland's only car sharing initia...

Bord Gáis Energy Social Media Awards

04 May 2014

Contributed by Lukas

In anticipation of the Bord Gáis Energy Social Media Awards 2014 taking place on June 5th, this podcast we interview founder of the , Damien Mulley a...

Branding, food packaging and marketing

27 Apr 2014

Contributed by Lukas

In this podcast I interview Keith Bohanna. Keith is part of a boutique consultancy, NearFuture,  which helps businesses and organisations make sense ...

Augmented Reality Marketing Conference - Preview with Mike Halstead

05 Apr 2014

Contributed by Lukas

An interview with keynote speaker at the inaugural Augmented Reality Marketing Conference, taking place in Dublin on April 15th, 2014 - Mike Halstead....

Personal Branding

23 Mar 2014

Contributed by Lukas

In this podcast we have an extended interview with Veronica Canning who has just published Your Brand: Advance Your Career by Building a Personal Bran...

In-Flight Marketing and Event Marketing

13 Mar 2014

Contributed by Lukas

In this podcast two interviews...firstly with Marino Fresch, Head of Marketing at Eventbrite who provide software for both paid and unpaid event plann...

Facebook takeover of WhatsApp

22 Feb 2014

Contributed by Lukas

In this interview presenter Hugh Hick interviews Damian Mulley from Mulley Communications who comments on the acquisition of WhatsApp by Facebook Ale...

Tapastreet Social Mobile Innovation

18 Feb 2014

Contributed by Lukas

An interview with the founders of Tapastreet.com Joe Mitchell CEO and Kathryn Tunney CMO about this new app which promises to link the worlds of soci...

DMX Dublin 2014 Digital Marketing Conference Special

15 Feb 2014

Contributed by Lukas

A preview of the forthcoming DMX Dublin 2014  Digital Marketing Conference. Guest presenter Colin Lewis interviews two of the speakers.  Tessa Barr...

2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. Ward

23 Dec 2013

Contributed by Lukas

In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose l...

Media Sponsorship Christmas programming

15 Dec 2013

Contributed by Lukas

In this podcast interviews with: Paula Mc Carthy, Branded Content, TV3 Group, who talks about the media sponsorship deal that TV3 have struck with Bre...

Tourism Marketing Strategy : Homestay.com

08 Dec 2013

Contributed by Lukas

An extended interview with CEO of Homestay.com  - Alan Clarke - Alan was formerly Head of Gaming at Paddypower.  Homestay was established by Tom Ke...