SummaryIn this episode, Sean discusses how to optimize your advertising campaign performance by focusing on your click through rate (CTR). He shares his strategies for leveraging negative keyword lists to improve CTR, including regularly updating the list and monitoring performance. Sean explains how he achieved a 10% CTR and emphasizes the importance of customizing your campaign for full control.Key PointsClick through rate (CTR) is the most crucial metric for measuring campaign performanceNegatively assess which keywords are producing irrelevant trafficBuild up negative keyword lists on a regular basisOptimizing performance takes vigilance and regular updatingCustomizing your campaign provides complete controlCTR can continually be improvedCost-effectiveness should always be the driving factor in deciding investmentQuotes"If you just set it and forget it, then over time the performance is gonna dip""Managing your negative keyword list is one of your most effective levers to improve the metric that matters""Optimizing your advertising campaign is the key at an earlier stage of driving traffic to your B2B SaaS product"Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750Generated by Podcast Show Notes at podcastshownotes.ai Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with SeanSubscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes (podcastshownotes.ai)

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