Podcast: Paul Dyer On Friction Fatigue

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Recorded19 Oct 2021

Publisherfeed.podbean.com ↗

Handlerec:10350096

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In this PRovoke Media podcast, Lippe Taylor CEO Paul Dyer discusses his new book Friction Fatigue, in which he challenges brands to accept the failures of advertising and start engaging consumers on their own terms.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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